Ad Retargeting: Convert More Clients
Isaac Rudansky
Lessons
Class Trailer
Chapter 1: Welcome and Introduction
1Welcome to the Retargeting Admasterclass
06:42 2What Are Remarketing and Retargeting- Defining Our Objectives and Purpose
16:32Chapter 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works
3The Digital Advertising Ecosystem - Part 1
12:52 4The Digital Advertising Ecosystem - Part 2
10:28 5Understanding Ad Exchanges and How They Work
19:39 6What Remarketing Looks Like on the Inside
10:22
7
Quiz - Chapter 2
Chapter 3: Developing Your Remarketing and Retargeting Strategies
8Audiences and Segments- The Foundation of Your Remarketing Strategy
07:11 9Understanding Intent Signals and Visitor Engagement
11:47 10Behavioral Characteristics - The Composition of Your Segments
14:59 11Combining Characteristics - Infinite Possibilities
06:30 12Characteristics That Matter to You - Your First Assignment
02:09 13Quiz - Chapter 3
Chapter 4: Planning Your Retargeting Campaigns Like a Pro
14Funnel Based Segmentation - Funnel Mapping
09:34 15Funnel Based Segmentation - Using the Funnel to Develop Your Lists
13:40 16Using Your Website to Plan Your Remarketing Lists
19:18 17Mapping Your Ad Groups Using Your Lists and Values - Part 1
13:13 18Mapping Your Ad Groups Using Your Lists and Values - Part 2
14:23 19Quiz - Chapter 4
Chapter 5: Using Google Analytics to Develop and Build Your Audience Segments
20Introduction to the Google Analytics Tag
04:52 21Logging into Google Analytics Account & Retrieving Your Analytics Tracking Tag
04:08 22Adding Your Google Analytics Tag to Your Website and Verifying That It's Working
13:00 23Quiz - Chapter 5
Chapter 6:Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
24The Benefits of Using Google Tag Manager
09:32 25Signing Into Your Google Tag Manager Account
07:40 26Adding Your Basic Google Analytics Tag Through Google Tag Manager
11:23 27Setting Up Custom Button and Link Click Tracking in Google Tag Manager
19:39 28Adding Page Level Scroll Depth Tracking in Google Tag Manager
14:57 29Adding Custom User Engagement Timers in Google Tag Manager
12:30 30Adding Google Adwords Conversion Tracking Through Google Tag Manager
09:56 31Setting Up Your Google Adwords Remarketing Tag Using Google Tag Manager
10:11 32Quiz - Chapter 6
Chapter 7: Building Your Remarketing Audiences in Your Google Analytics Account
33Linking Your Google Adwords and Google Analytics Accounts
09:54 34Introduction to the Google Analytics Audience Builder
17:22 35Building Remarketing Audiences in Google Analytics Based on URL Attributes
18:05 36Developing Remarketing Audiences Using Your Adwords Campaigns and Adwords Data
22:15 37Setting Up Goal Based Remarketing Audiences in Google Analytics
13:36 38Setting Up Event Based Audiences Using the Google Analytics Display Builder
16:48 39Importing Remarketing Audiences From the Google Analytics Solutions Gallery
11:03 40Data Drilldown- Using Affinity Categories to Enhance Your Remarketing Campaigns
18:49 41Data Drilldown - Using in-market Segments to Enhance Your Remarketing Audiences
12:26 42Quiz - Chapter 7
Chapter 8:Introduction to Configuring Your Remarketing Campaigns in Google Adwords
43How Google Analytics and Adwords Talk to Each Other
08:41 44Importing Google Analytics Goals Into Adwords for Conversion Tracking
05:50 45Viewing and Analyzing Google Analytics Remarketing Audiences in Google Adwords
14:19 46Quiz - Chapter 8
Chapter 9: Using the Google Adwords Audience Builder to Build Your Retargeting Audiences
47Introduction to Building Retargting Ads Lists in Google Adwords
05:11 48Building New Remarketing lists inside Google AdWords Final
10:29 49Using Custom Combinations to Effectively Sculpt Your Retargeting Ads Traffic
11:14 50Quiz - Chapter 9
Conclusion
51Conclusion
01:59Final Quiz
52Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Develop and build successful remarketing campaigns inside Google AdWords.
- Understand your website users from a psychological perspective.
- Lay the foundation of your campaigns by planning your remarketing list in advance.
- Use Google Tag Manager to track advanced audience characteristics.
- Use Google Analytics to collect the right types of data on your website visitors.
- Use advanced remarketing strategies like Dynamic Remarketing.
- Run fully comprehensive campaigns using third-party platforms like AdRoll.
- Expertly build your audiences with a range of professional tools.
- BONUS: Plug-and-play formula builder that will help you calculate all of the most essential KPIs that you need to manage, develop, and optimize your digital campaigns.
WHAT YOU WILL LEARN:
- What remarketing is, how the technology that enables it has evolved over the years and what remarketing looks like from the inside
- How to understand the digital marketing ecosystem and navigate ad exchanges
- Use affinity audiences and in-market segments to enhance your campaigns
- The basics of funnel-based segmentation / audience mapping
- How to use the funnel and your website to develop your retargeting lists
- The fundamentals of Google Analytics, Tag Manager and AdWords
- How to build audiences with Google Analytics Audience Builder
- How to build new remarketing lists in Google AdWords
WHO THIS CLASS IS FOR:
- Small business owners and startups who want to convert more clients.
- Ecommerce brands looking to increase online sales.
- Agencies who want to increase their digital marketing offering.
- In-house marketers who deal with strategy and expansion.
- Lead-generation affiliate marketers.
- Anyone wanting to start a career in digital marketing.
- SEO specialists wanting to diversify their skillset.
- Web programmers, designers, front end and full stack developers.
- Freelancers and businesses already working with Ads.
- Digital nomads looking for work that they can do from anywhere in the world.
- Marketing managers and reps looking to elevate their existing skills.
- Content Marketers.
- All levels of experience.
ABOUT YOUR INSTRUCTOR:
Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac Rudansky has helped over 900k students and has overseen millions of dollars in campaign spend.
Class Materials
Free Downloads
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