Baby Plans: Photographing the Early Years
Julia Kelleher
Lessons
DAY 1
1Class Introduction
13:24 2What is a Baby Plan?
29:09 37 Steps to Baby Plan Success
26:59 4Shooting Prep for the 4-5 Month Old "Smiling Stage"
14:33 54-5 Month Olds: Tummy Time and Headshots
21:02 64-5 Month Olds: Basket Shot
20:34 7The Baby Plan Structure
28:28How to Price Baby Plan Sessions
19:23 9Exclusivity and the Product Line
37:46 10The Annual State of Mind
20:31 11Pre-Consultations
43:15 12The Art of Language
08:04 13Designing for the Annual Product
15:00DAY 2
14Pricing Step-by-Step
09:29 15How Much Money Do You Need?
15:32 16Building Packages
22:54 17Shooting Prep for the 6-8 Month Old "Sitting Stage"
11:23 186-8 Month Olds: Chair Shot and Baby Food
14:28 196-8 Month Olds: Bucket Shot, Set Design, and Coloring
19:35 20Creating Efficient Systems
09:04 21A Shooting System
08:49 22Client Systems: Database, Workflow, and Session Tracking
34:34 23Client Systems: Communication Tracking
25:33 24File Management
09:17 25Policies for Baby Plans
41:00 26Customer Service
34:19DAY 3
27What is Collateral?
26:32 28Collateral: Printed vs Digital
31:39 29Designing a Brochure
18:52 30Shooting Prep for the 1 Year Old "Standing Stage"
07:50 311 Year Olds: Using Different Props
10:45 321 Year Olds: Cake Smash - Lehan
13:12 331 Year Olds: Sitting and Standing
07:59 341 Year Olds: Cake Smash - Alexsy
17:09 35Retouching Workflow in Photoshop
38:23 36Creating a Panel Series
26:16 37Designing Wall Products
19:37 38How to Launch Your Baby Plan
14:41 39Targeting Your Ideal Client
11:49 40Marketing Your Baby Plan
35:32 41Effective Promotions
24:46Class Description
Julia is a portrait photographer who specializes in newborn and family photography and in Baby Plans: Photographing the Early Years, she’ll share her hard-won insights on building a baby photography business.
- Develop a baby plan marketing strategy tailored to new parents
- Encourage repeat visits throughout the first stages of growth
- Shoot, light, and design images for each stage of growth
- Price packages so parents keep coming back
- Manage your time while maintaining relationships
Learn how you can fill your appointment calendar with clients you know and love and who are willing to pay for your services in Baby Plans: Photographing the Early Years with Julia Kelleher.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Natalia Malinko
I just finished to watch this course. And I confess: I've been struggled all the time during the viewing to say already: I LOVE IT! So, I LOVE this course! Julia is so nice teacher, and photographer, and person. And she is so incredible organizator of whole child's photography business. She is amazing, so meticulous, so persuasive trough all and each one of the important points of this business. And she is just great in the part of studio´s shooting examples with the babies. This is one of the best and most valuable courses I found in Creative Live, thanks!
Dawn Potter
I've been so fortunate to be able to be a part of the Live audience experience with Julia. She is an amazing person, photographer and teacher. She does a fantastic job of explaining in detail, the steps she has taken that have helped her success as well as the steps that have set her back. We are so lucky to be able to learn from her experiences and to have someone who is willing to put herself out there to teach us and help us to grow as photographers. For anyone considering adding a Baby Plan to their portrait offerings, this class is a MUST have. Julia, you are #awesomesauce !! xoxo - Dawn Potter www.dawnpotterphotography.com