Copywriting for Crafters
Lisa Jacobs
Lessons
Copywriting for Crafters Intro
03:58 2One Step Away from the Sale
14:26 3Surprising Mistakes That Cost You The Sale
18:06 4The Harm of Title Stuffing & Using "I" or "My"
32:59 5Content Marketing vs Copywriting
13:17 6Stick to the Selling Points
16:37 7The 8 Primary Customer Needs
30:36 8Why Aren't They Buying?
17:04Class Description
You built your online store, now it’s time to do the fine-tuning that gets people to buy! In Copywriting for Crafters you’ll learn wordsmithing tricks and techniques that lead customers to check-out.
- Develop a copywriting template
- Critique your own work
- Avoid common copy mistakes
Class Materials
Bonus Materials with Enrollment
Bonus Materials with Purchase
Ratings and Reviews
Bundle Wade
Without being intimidating, Lisa Jacobs is powerful and articulate in her delivery. Her dedication, expertise and warmth are evident in each session. Throughout the course, Lisa reminds us that our customers—both potential and current—are flesh-and-bone people. Therefore, the content and copy writing on our websites must show the same careful attention we would exhibit in face to face interactions. In my opinion, some of the most salient course features are: the explanation of the distinction between content and copy writing, the marketing umbrella and its application, and of course, useful tips and real-life examples on how to write good, attractive content and item descriptions. Overall, this was my favorite class from the "Increase Your Holiday Sales Seminar." I happily recommend it without hesitation to creative business owners offering products or services.
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This course is so helpful and well worth the money. It's broken into sections making it easy to do in parts and so easy to follow Lisa Jacobs. Lisa explains it so effectively making it so easy to learn and a pleasure to listen to. There are great questions from actual Etsy sellers and a complete workbook to fall back on. Great course and highly recommend it. Many thanks Lisa Angela
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I'm already on the next to the last segment. Having just purchased this class last night. Thanks to the referral by Dan Safkow of "Making it on Etsy". As I mentioned to him today- "Lisa's Creative Lab class is GOLD. Best $ I've spent all year- AND last year". ~So, I'm treaking all of my online shop's listings. Yay! I'm also glad to learn about (and take advantage) of the amazing resource for folks like me, and the crowd I run with --> CREATIVElive in general.