Create an Effective Wholesale Catalog
Katie Hunt
Lessons
Introduction to Workshop
10:47 2Function Over Fashion: Your Catalog is a Sales Tool
05:22 3The Essentials of a Good Catalog
24:29 4Why Product Photos Are Critical For Your Catalog
36:58 5Real World Catalog Critique with Cara Underwood
31:51 6Extend the Life of Your Catalog
11:46 7Don't Let Budget Stand in the Way of Your Perfect Catalog
17:46 8Be Proud of Your Finished Catalog
04:01Class Description
An effective product catalog is a must-have tool in the arsenal of any business with a wholesale arm. This class will guide you through each step of creating catalog that helps you and your business appear more polished and professional.
- Leveraging dynamic product photos – even when a professional photographer is out of reach
- Organizing your catalog to increase sales
- Stretching the life of your catalog
- Strategies for cost-effective production and printing
Class Materials
Bonus Materials
Ratings and Reviews
user-458bc3
Even though I've been selling my creative work through my wholesale business for several years, this class was a great refresher! It can be so tempting to make a catalog that's artistic and flashy, but Katie reminds us that the main focus should be to make it easy for your client to BUY! Katie has tons of experience with businesses buying and selling paper goods and gifts, and her insights help me focus in on the details that matter most to my buyers. Thanks for the help!
Katy Casey
This course was fantastic and gave specific tips on how to effectively create your wholesale catalog. It was a perfect resource as I hadn't even thought about creating my catalog yet, but the info I learned will help influence the direction and thought I put into building out my product line.
Tracy Clarke
I already had a digital catalog, but this really opened my mind up to the idea of a printed one and how important it can be for getting sales. It was great to see other catalog examples and learn about the variety of product that a retailer is looking for in a catalog. Really great class for anyone wanting to expand into the wholesale business.