Creating Effective Paid Ads on Facebook
Billy Gene
Lessons
Class Introduction
00:54 2Ideal Customer Exercise
06:54 3Identify Who is Most Likely to Buy
13:28 4How to Craft Your Ad
19:48 5Hate & Hot Buttons
05:22 6The Ad Copy Process
18:57 7Ad Copy Example
11:53 8Time to Capture the Lead
05:59Class Description
Not only does Facebook have more users than any other social media site, it earns the lion’s share of online advertising dollars. So if you want to be where the paid advertising action is, it’s a good idea to focus on Facebook.
But keep in mind, advertising on Facebook can be complicated. With so many types of ads available and so many different ways of targeting audiences, novice social media marketers can feel overwhelmed.
Billy Gene, CEO of Billy Gene Is Marketing and one of the top online marketing influencers, educators and practitioners in the world, will show you his tips and tricks for ensuring your Facebook ads help you reach your business goals.
In this class, you’ll learn how to:
- Use advanced Facebook targeting to find customers.
- Manufacture fame by staying in front of your audience.
- Create information capture ads, lead ads and messenger ads.
- Figure out which ads are best for certain scenarios.
- Emulate the success of some of Billy’s clients.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Naik Media
I've been looking for that boost, that little step up to actually say I know how to market my products. Yes, you'll learn Facebook ads, but there is so much more brilliant info that will increase your sales, upsells etc. One of those CL courses that deliver way beyond what's promised in the title. Thank you Billy Gene - this has been SO helpful!
Joshua Proto
Billy powerfully challenges us to redefine what we think of as the purpose of sales and our role as business owners. Getting to hear from him how sales is a process of having a product so beneficial that your customer is better off with it than without it is a tremendously powerful sales mindset. Also, I never knew how important it was to stack additional offers/upsells for my services. I'm feeling confident that I won't be going out of business anytime soon!
Micayla Cathleen Short
The most helpful Creative Live class I've taken so far! Rather than just running through the technical stuff of FB advertising, he actually gets into the nitty gritty of writing sales copy for a target demographic. Loved it
Student Work
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