Diversifying Your Product Line
Susie Breuer
Lessons
Day 1
1Product, Market Analysis and Fundamentals
06:49 2Overview, Tools, & Credibility
13:52 3Concepts and Inspiration
17:34 4Your Time and Action Assumptions
11:52 5Who's Your Competition?
21:39 6Define Your New Product
04:22 7What's Your Unfair Advantage?
03:44Collection Planning
03:42 9Building a Collection Pyramid
09:17 10Understand Your Price Variables
17:59 11Build a Price Structure
10:10 12Create Your Collection Plan
20:59 13What is a Concept?
18:39 14Where to Find Inspiration?
12:42 15Color & Fabric
17:00 16Build a Concept Board
09:56 17What is a Time & Action Plan?
18:14 18Understanding Timelines
24:12 19Create a Time & Action Plan
23:34Day 2
20Manufacturing
21:42 21Raw Materials
21:37 22Communication and Information Flow
25:48 23Growing and Managing the Line
37:33 24Understand Key Terminology
20:36 25How to Find Suppliers
10:25 26How to Document the Process
39:17 27How to Build Relationships
18:11 28How to Maintain Respectful Communication
17:30 29How to Build a Cohesive Line
08:36 30How to Manage Your Timeline
17:15 31How to Test the Market
07:08 32Sustain the Plan
18:15Class Description
Once you’ve established your business with a single, successful product, imagining what else to sell can be daunting. You don’t want to end up with a disjointed collection of products, but you do want it to be fresh and exciting for existing customers. In Diversifying Your Product Line, you’ll learn the art and science of expanding your offerings and growing your business.
Susie Breuer is the author of Blue is the New Black: The 10 Step Guide to Developing and Producing a Fashion Collection and in this class she’ll help you generate ideas and make smart decisions about expanding your apparel and/or accessories business. You’ll learn how to:
- Research the market to understand both price and your customers.
- Build a concept and action plan for starting out
- Manage multiple product lines
- Source raw materials and manufacturers
You’ll learn how to accurately assess a product's viability before you waste time and money developing it. Susie will also teach you how to develop a consistent, logical pricing strategy you can use again and again.
Susie makes the complex process of developing a financially solvent product and production plan easy. You’ll get expert-level insights into all aspects of developing a new product and walk away confident that you know everything you need to know to expand your business.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Melissa
Thank you for an excellent class on a key pivot point no matter what industry you are in. One stellar quality of this course is how collaborative, friend focused peer culture and (rather than hostile competition or dysfunction competition environment and psychological atmosphere). The structure suggestions enable creativity and acknowledges different mindsets required in different phases. Susie honors the joy that comes from making and creating. She celebrates the interdependence between all stakeholders and the fun and flow as well as learnings and choices from being a 'business'. She is pragmatic but high on the inclusiveness of fun and satisfaction. She is interested and interesting: safe, enjoys being a customer as much as teacher and expressions of creative generation for herself. You can be caught up in the delight of her view of the world if you have become jaded or burnout. This brings perspective and empowerment to your desire and goals.
user-023d31
Susie has this most amazing experience in business - she is fashion royalty - but has an amazing ability to put all her knowledge across in a way that you can learn so easily. I was so pleased that she could show you how to learn from her experience and it would make sense for your business. Pretty much whatever you are doing. I came away from these sessions with so many ideas. But of course ideas are cheap. She has made me understand how once you have an idea, how to make it real. So many great learnings about avoiding pitfalls, practical check lists and honest to goodness 'know how'. I am already putting her advice into practice and can see I am going to transform my business just because of these classes. I am going to come back to those videos again and again. Thank you so much for making this great resource available.
flywheelpress
I LOVED THIS COURSE. After being a small business owner for 10 years it is easy to focus on what's right on your desk at that very moment instead of evaluating the bigger picture, to forget how to look at what is working as well as what isn't and how to improve upon your process. Courses like this make me want to jump up out of my seat and get back to work. Susie kept me engaged and focused. It can be a long day but time seemed to fly by. I am really glad I got the opportunity to take the course, not only would I take it again but would highly recommend future Creative Live courses and Susie's latest book. Thank you again for the opportunity and now I gotta get back to work!