Effective E-mail and Newsletter Marketing
Jeff Goins
Lessons
Day 1
1Introduction
15:19 2Why Email?
22:35 3Understanding the Framework
36:52 4How to Set Up Your Email List
35:53 5Creating a Signup Form
37:28 6Crafting Content
27:16 7Calls to Action, Closing, and the P.S
41:44Student Questions
16:18 9Newsletter Types: Updates
20:00 10Newsletter Types: Posts
23:20 11Newsletter Types: Promotions
23:11Day 2
12Students Discuss Yesterday's Assignments
12:45 13Simple Web Design Tips to Build Your List
28:08 14Building Your List By Using Bait
29:03 15Leverage Your Network
17:54 16Measuring Engagements
29:49 17Skype Guest Tim Grahl on Metrics
21:58 18Practical Applications of Metrics
14:45 19Keeping Your Readers Engaged
36:02 20Blacklists, Ethics, Consistency and Feedback
44:57 21Selling to Your List
33:24 22Making the Ask
37:32Class Description
Get ready to implement an email marketing plan that both meets your company’s unique needs and grows your business. Join marketing expert Jeff Goins for an introduction to everything you need to know about starting an email newsletter, building your mailing list, and effectively market your product or service to that list.
This course will cover everything you need to know to integrate a thriving email marketing plan into your business. You’ll learn which email services and tools will help you attract the right customer base. You’ll also create a universal process for onboarding new clients and letting them know what to expect from you. Jeff will cover ways of communicating with your clients to find out exactly what they need and how to use that information to effectively sell to them. You’ll also learn the possibilities for adding value to your email blasts — from tips to news to sales promotions and more.
Whether you’re a small business owner looking to convert more sales, an artist looking to show off your work to a wider audience, or a service provider ready to expand your client list, this course will give you the skills and confidence to build a strong, lucrative email marketing campaign.
Class Materials
bonus material with purchase
Ratings and Reviews
a Creativelive Student
I really enjoyed this course. Jeff did and does a great job. Very nice flow and interaction with participants and questions, great content, relaxed yet authoritative. Jeff has a nice presence and his humility makes him easy to receive from. I was equally impressed with the general flow through the program. You could tell Jeff was well prepared, comfortable and believed in what he shared. I also want to give kudos to the CL team for being top shelf hosts and creating an environment conducive to this type of learning program. A great big thank you to the hosts, the team, Jeff, and the chat room facilitators! WELL DONE!! Kurt Poole
William Emmons
This is a wonderful course and enjoyed it very much. Covers so much material in an interesting and easy to understand way. Great for both the person just starting out and a great review for those more experienced. Definitely cover the A-Z of getting started and maintaining your mailings. Love the resources they talk about and recommend for getting started. Loved the interaction with the live inhouse group and also on the chat room. Great response. To sum it up in a few words.... RICH AND FULFILLING! Thanks to Jeff and CreativeLIVE for a job well done. William Emmons @ askHim-Ministries.org
Jemma Pollari
I love Jeff's teaching style and applicable information and this course was no exception. For me, the set-up information was longer and more detailed than necessary, as I already have a list set up. The "effective" part of the course was much more useful at my level. I was able to get some good strategies to implement for my email marketing. This is definitely a great course to go with if you have no idea where to start with on email marketing because of the focus on getting set up from absolutely nothing. If you are looking for a more extensive pathway to success reaching beyond simply starting the email list and getting it going, I would recommend Jeff's course on here "Starving to successful: how to become a full-time writer." Even though the name talks about being a writer it's excellent info for anyone in the content creation space. Ryan Deiss' "Launch a profitable digital marketing plan" (also on CreativeLive) is another one I'd recommend as an excellent follow-on to more advanced concepts from this course.