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Email Marketing Fundamentals Using Mailchimp
Jon Chang
Lessons
Email Marketing Introduction
1Class Introduction
02:09 2Course Files
00:14 3Email Marketing Overview
05:57 4Email Lists and Segmentation
03:48 5User Journey Overview
06:16 6Email Automation Overview
03:00 7Checkpoint 1
02:30Checkpoint 1 Review
00:57 9Email Service Provider Walkthrough
05:48 10Quiz - Email Marketing Introduction
Creating Your First Campaign
11Navigation and Features of Mailchimp
04:25 12Campaign Planning and Checkpoint 2
07:47 13Checkpoint 2 Review
07:47 14Creating Forms
12:55 15Creating a Campaign
10:34 16Quiz - Creating Your First Campaign
Analytics and Testing
17Analytics and Checkpoint 3
12:08 18Checkpoint 3 Review
02:16 19Anatomy of an Email and Checkpoint 4
03:18 20A-B Testing Intro
10:25 21Creating an A-B Test
04:52 22IEM Drip Trees and Checkpoint 5
06:51 23Checkpoint 5 Review
04:49 24Quiz - Analytics and Testing
Summary
25Congratulations
00:36Final Quiz
26Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Navigate all of the features on Mailchimp like a pro.
- Understand the key principles of email marketing automation.
- Devise and implement an expert email marketing automation strategy.
- Plan email tactics in a variety of user journeys.
- Implement an onboarding drip campaign.
- Establish analytics tracking mechanisms for your campaigns.
- Formally assess a client’s email marketing strategy.
ABOUT JON'S CLASS:
With over 12 million users, Mailchimp currently holds the majority share of the email marketing industry. This means that if email marketing is a core part of your overall marketing strategy, you need to know your way around Mailchimp like an expert.
Jam-packed with useful downloads to help you along the way, this class covers all of the essentials you will need to create your own email marketing campaign from scratch. Starting with an in-depth introduction to email marketing, you will learn all about lists, segmentation, automation, and email service providers (ESPs). You’ll be guided through every step of creating your first campaign and how to track your analytics once it’s up and running.
Enroll in this class today to learn how to use email marketing to send impactful one-on-one messages directly to your target audience.
WHAT YOU WILL LEARN:
- How to set up an onboarding campaign in an email service provider like Mailchimp
- How to work with email lists and master segmentation
- All about the user journey map including three types of attribution models
- How to set up and optimize your email automation strategy
- How to use expert terminology such as prospect quality and conversion probability
- The rules and regulations around email marketing such as CAN-SPAM and CASL
- The ins and outs of A/B testing and analytics
WHO THIS CLASS IS FOR:
- Anyone wanting to start a career in email marketing
- Web programmers, designers, front end, and full stack developers
- Business owners interested in using Mailchimp for their email campaigns
- Freelancers and businesses working with email marketing
- Digital Marketers wanting to expand their skill set
- Remote workers
- All levels of experience
ABOUT YOUR INSTRUCTOR:
Jon is an expert digital, growth, and product marketer and a recognized global educator and keynote speaker. Currently an IBM Watson product marketer and New York University Adjunct Faculty of Social Media and Web Analytics. Previously at Kickstarter, Stack Overflow, and MakerBot.
Class Materials
Bonus Materials with Purchase