Futurecasting for Product Innovation
Lee-Sean Huang
Lessons
Intro Futurecasting For Product Innovation
20:34 2Sci-FI References And Inspiration
08:09 3Moments: 2007 And 2027
18:45 4Driving Forces
06:55 5Weak Signals And Wildcards
19:13 6Spiral Of Implications: Ripple Effect
24:14 7Backcasting: How Did We Get Here
23:06 8Bringing Future Scenarios To Life
14:04Class Description
We live in a rapidly changing world, and that includes the world of business. To be successful, companies have to develop products and services that not only address the needs of today, but anticipate the needs of tomorrow. That’s why futurecasting is so important.
While no one can see the future, we can model and rehearse potential futures, which is what futurecasting is all about. This essential tool for design innovation and business strategy helps us imagine what the future might be so we can create a long-term vision and make it a reality.
Using techniques adapted from the military, global corporations and top design schools, this course will help you map out the best- and worst-case scenarios of the future and prepare for them.
In this class, you’ll learn how to:
- Craft and model different future scenarios to “rehearse” for the future.
- Engage your team in the futurecasting process.
- Stop thinking only in the short term (e.g., annual planning, quarterly earnings) and find the space and time to think about the longer term.
- Develop your vision and imagination about best- and worst-case future scenarios.
- Inspire your organization to better understand and utilize futurecasting.
Class Materials
Bonus Materials with Purchase
Bonus Materials with RSVP
Ratings and Reviews
Cindy Wong
I thought Lee-Sean was a great, eloquent speaker. He took what could be a high-minded, abstract concept "future forecasting", and made it relatable, down-to-earth, and easy to understand to his audience. If you're interested in learning how to plan, manage, and build future scenarios (5-10+ yrs out) to have influence in your organization, this class was invaluable. He walks you through practical brainstorming techniques to come up with scenarios and shows case-studies for how you can create a narrative to show how future scenarios can become realities from present day. I enjoyed all of it.
Elisa Blanchetti
Student Work
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