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Grow Your Audience with Youtube Marketing

Philip Ebiner

Grow Your Audience with Youtube Marketing

Philip Ebiner

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Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction to YouTube Marketing

01:45
2

Why YouTube is Perfect for Marketers

03:05

Chapter 2: Youtube Marketing Funnels

3

The Direct Sale Funnel

04:01
4

The Soft Sales Funnel

04:25
5

The Email Marketing Funnel

07:51
6

Subscriber Sales Funnel

03:53
7

Ad Revenue Funnel

06:03
8

Promotion Funnel

01:14
9

Bonus lesson: Laying the groundwork for good design

13:23
10

Quiz - Chapter 2

Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing

11

Get More Views with Better SEO

10:54
12

Types of Videos to Make

06:37
13

Why Subscribers Matter & How to Get More

06:33
14

How to Add Links to Your Website

04:08
15

Calls to Action

04:49
16

Internal Linking

02:01
17

Quiz - Chapter 3

Chapter 4: Youtube Ads

18

Types of YouTube Ads

02:24
19

The Quick and Easy Way to Create a YouTube Ad

15:00
20

Advanced YouTube Ads - Part 1

09:58
21

Advanced YouTube Ads - Part 2

05:53
22

Advanced YouTube Ads - Part 3

05:03
23

Advanced YouTube Ads - Part 4

05:39
24

Quiz - Chapter 4

Chapter 5: Starting a Youtube Channel

25

Intro to Digital Marketing YouTube Lessons

01:12
26

Start Your Channel

02:01
27

Channel Art and Profile Icon

08:08
28

Channel Description and Links

04:35
29

Featured Channels

01:49
30

Customizing Your Channel

04:05
31

Channel Trailer

03:35
32

Channel Status and Features

02:17
33

Exporting a Video - Settings Reccomendations

06:39
34

Choose a Title

03:54
35

Write Your Description

03:41
36

Add Tags

03:35
37

Create a Thumbnail

04:44
38

Cards and End Screens

03:02
39

Case Study - Analyzing One of Phil's Popular Videos

07:26
40

YouTube Studio - Dashboard

03:23
41

YouTube Studio - Videos Tab

04:02
42

Quiz - Chapter 4

43

YouTube Studio - Comments Tab

03:11
44

YouTube Studio - Transcriptions and Copyright Tabs

08:35
45

YouTube Studio - Monetization Tab

05:25
46

YouTube Studio - Playlists

05:44
47

YouTube Studio - Audio Library

01:46
48

YouTube Studio - Settings

06:40
49

Advanced Settings, Branding and Upload Defaults

10:58

Chapter 6: Make Better Videos

50

Intro to Video Production Courses

01:13
51

Bonus lesson: What Type of Video Should You Make

02:47
52

Bonus lesson: Plan Your Video

03:30

Chapter 7: Conclusion

53

Conclusion and Thank You

01:07

Final Quiz

54

Final Quiz

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Get started, set up, and navigate the features of your YouTube channel including the backend of your channel (YouTube Studio).
  • Set up high-converting direct and soft sales funnels.
  • Master email marketing and subscriber sales funnels.
  • Know the ins and outs of Ad Revenue and Promotion funnels.
  • Get more views with SEO.
  • How to secure subscribers to your channel.
  • Add links to your website within your YouTube videos.
  • Construct the perfect Call to Action.
  • Get more views, attract better fans, and make more sales with internal linking.
  • Create advanced YouTube Ads using Google AdWords.
  • Understand the basics of video production.
  • Create a high-converting channel trailer.
  • Verify your channel and get access to advanced features.

ABOUT PHILIP'S CLASS:

While YouTube is known as one of the simplest content platforms for creators to reach a wide audience, there are some fundamental elements that are crucial to understand in order to gain success on the platform.

This class covers everything you need to know about setting up your YouTube channel, navigating the interface, using AdWords to create promotional videos, creating quality content, writing high-converting descriptions, building successful funnels and unlocking and mastering advanced features that will help you to grow your brand.

WHAT YOU WILL LEARN:

  • The fundamentals of YouTube marketing
  • How to navigate the YouTube interface
  • The different types of videos you can make for YouTube
  • Why subscribers matter for your YouTube channel
  • Quick and easy ways to make compelling YouTube videos
  • The basics of creating high-quality video content
  • How to export your video with the correct settings for YouTube
  • How to create captivating channel art and a killer profile icon
  • How to write a compelling channel description and exciting video title
  • How to work with featured and recommended channels
  • How to add tags and create a thumbnail for your video
  • How to add cards and end screens to your video

WHO THIS CLASS IS FOR:

  • YouTubers wanting to master advanced features to grow their brand
  • Business owners and e-commerce businesses wanting to use YouTube to reach a wide audience
  • Digital and content marketers wanting to add YouTube videos to their skillset
  • Brand managers wanting to amplify their marketing skills
  • Freelancers wanting to add YouTube videos and marketing funnels to their skillset
  • Digital nomads looking for work that they can do from anywhere in the world
  • Anyone wanting to start a professional career in digital marketing
  • Marketing managers and reps looking to elevate their existing skills
  • All levels of experience

ABOUT YOUR INSTRUCTOR:

Professional video and class creator, photographer and teacher to 1mil+ students. Phil has 10+ years of professional experience in the world of video & photography. He has created 1000+ videos and award-winning documentaries and works from his home studio near LA.

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