How to Build a Business While Learning Your Craft
Megan Auman
Lessons
Class Introduction
10:05 2Why Do You Want to Make Money from Your Craft?
03:51 3Exercise: Take an Honest Look at Your Financial Situation
12:05 4(A)lways (B)e (R)eleasing
37:06 5Priority #1: Email List
49:00 6Priority #2: Your Product Photography
39:09 7How to Build an Audience
14:40 8Which Audience Building Strategy is Right for You?
10:21Exercise: Personal Focus Group
11:48 10Student Examples: Personal Focus Group
30:50 11Audience Growth Strategy: Search (with Tiffany Whipps)
28:14 12Student Examples: Search (with Tiffany Whipps)
21:36 13Audience Growth Strategy: Press (with Brigitte Lyons)
51:56 14Audience Growth Strategy: Visual Content Creation
38:57 15Visual Content Creation: Pinterest
12:27 16Visual Content Creation: Instagram
33:04 17Student Example: Visual Content Creation
07:54 18Is Your Growth Strategy Working?
17:04 19Honing Your Craft
20:57 20Exercise: Identify Where You Are and Where You Need to Be
08:37 21How to Optimize Your Experimentation
12:53 22How to Go From Experimentation to Focus
22:25 23Student Examples: Finding Your Focus
16:52 24How to Handle an Evolution in Your Craft
26:59 25Student Examples: Handling Evolution
12:39 26Pricing to Support Your Craft
21:11 27Student Examples: Pricing
15:48 28Build Your Momentum Plan
26:58 29Student Examples: Build Your Momentum Plan
13:51 30Simplify and Celebrate Your Progress
12:02Class Description
- The who, where, and when of your business; who you should be selling to, where you should sell, and the right time to launch
- How to adapt your business and your product line as your business grows
- How to make money in the beginning stages of your business that allows you to justify spending more time on your craft
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Liana Badea
I truly enjoyed this class, as it is very detailed, but straight to the point. 30 modules, more than 10 hours, it is so worth it! I also loved the interactive part of it. Building your business from scratch is not easy, there is so much to do. This class gave me some important pointers and valuable guidance, thank you Megan! I strongly recommend this class to anyone who wants to work smarter, not harder and be successful.
Maike Armstrong
First of all, it's so fun to learn from Megan! She is so motivating and enthusiastic – making you feel great about your business even when you are just starting out. The class is well put together, easy to follow and has simple, actionable steps to follow in order to actually move forward. I definitely recommend you check it out for yourself!
Kristen Girard
Fantastic class! If you have never taken a Megan Auman class, this is the perfect one to start with. It filled in some knowledge gaps that I didn't know I had. Lots of great basic knowledge that I haven't been able to find elsewhere. Super helpful!