How to Sell the Way Your Customer Buys
Shari Levitin
Lessons
Class Introduction
25:41 2How the Consumer has Changed
18:50 3How to Build Trust and Connect with Anyone
36:00 4Special Guest Mario Martinez : A Party Without Pants
27:02 5The Power of Sales Questions
10:38 6The Three Levels of Questions to Uncover Buyer Needs
08:57 77 Motivators that Drive all Decision Making
20:04 8Discovery Hacks
35:07Listen So Hard it Hurts
22:58 10Link Customer Needs to Your Offer
04:03 11Stories That Sell
11:33 12Aim for the Punchline
31:17 13Hero's Journey
28:54 14Objections and Being Told 'NO'
17:26 15Neuroscience and Decision Making
25:00 16Changing Your Buyer's Emotional State
21:43 17Gaining Commitments and Creating Urgency
06:19 18The Five Commitments
33:48 19The Six Real Customer Objections
23:22 20Gaining Commitment & Removing Resistance
25:49 21Negotiation Techniques
28:03 22Tackle Your Tendencies
23:08 23The Growth Mindset
16:01Class Description
These days, it’s tougher than ever to make a sale. Customers are overwhelmed with too much information and suffering from decision fatigue, so they’re delaying purchases or sticking with the status quo just so they can avoid the dreaded sales process. In response, many sales professionals overcompensate, either by being too accommodating or putting on the pressure, which only alienates potential buyers even more.
In this challenging environment, salespeople must learn how to sell the way customers buy. They have to reconcile their need to make the sale with the customer's desire for a heartfelt, authentic sales approach.
Shari Levitin, best-selling author, entrepreneur, speaker and sales guru, will share her proven methods for increasing sales revenue without losing your heart. She’ll help you tap into your passion for your product or service and talk about it without coming off as cheesy or manipulative. You’ll discover how to get comfortable asking for what you want and start feeling good about selling again.
In this class, you’ll learn how to:
- Create an authentic connection and build trust with anyone.
- Craft a compelling sales presentation that makes your customer want to buy.
- Uncover the seven key emotional motivators that drive all customer decisions.
- Overcome the fear of “no” and turn customer excuses into reasons to buy.
- Use constructive delusion to create wealth, better relationships and peace of mind.
- Demonstrate actionable value.
- Appeal to customer problems and buying motivations rather than lowering the price.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Karen Kennedy
Sheri had me at HELLO! Her content kept me engaged for the entire class. This class does not have nuggets of information, it has BOULDERS. Even an "old sales pro" like me found so many helpful hints and tips in Sheri's methodology. If you are a newbie to sales, search no more -- just take this course and you will have everything you need to be successful. Trust the process, follow the steps. It will work for you. I especially loved the subject matter guests who covered the topics of Digital Seling and Storytelling. Do not put off buying and viewing this class. Do it now! NOW! Sales are how people and companies get revenue. Get going on your pipeline of opportunities, connect with your Heart and SELL in a genuine way. Kudos to Sheri for this amazing class. I loved every minute.
a Creativelive Student
If you are an executive, business professional, or a salesperson who wants to improve your communications, negotiation, and sales skills --- acquire Shari Levitin’s course. Shari will show you how to better connect with customers, prospects, team members, and people from an authentic perspective. Shari Levitin’s class is filled with excellent frameworks, content, actionable exercises, insights, and knowledge that will help anyone to be better a salesperson in your professional and personal lives. I loved how Shari included other experts, such as Mario Martinez (digital sales evangelist), Lee Eisler (store telling framework and presentation skills), and Deb Calvert (how to stop selling and start leading to make extraordinary sales happen with results from her B2B research study).
Lisa Bournoutian
By sheer luck, I came across Shari's book, Heart and Sell, about a year ago and instantly recognized that her process was one that would align nicely with my B2C sales team. Having read her book, I knew I was in for a real treat coming to Creative Live and watching her deliver her content in person. Shari seamlessly weaved invaluable examples that creative artists, B2B and B2C entrepreneurs could all relate to, and in a way that was fun, engaging, and easy to understand. She has absolutely mastered the science of selling and the heart of connecting. If you haven't read the book, you're missing out, and if you've never seen Shari in action, it is an experience you'll never forget. This course is a perfect opportunity to not only dive right in and learn how to sell the way your customer buys, but to make the right CALL (Connect, Ask, Listen & Link) in your personal sales journey and watch your business grow.
Student Work
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