Launch a Profitable Digital Marketing Plan for Your Business
Ryan Deiss
Lessons
Class Introduction
16:16 2The Real Goal of Marketing
07:14 3The Value Journey Explained
05:51 4How To Map a Value Journey
02:58 5Codify Your Ascension Ladder
06:13 6Splinter Your Entry-Point Offer and Lead Magnet
12:51 7Deliver an "Ah-Ha" Moment
11:41 8Create Engaging Top of Funnel Content
06:35How To Generate Awareness
03:07 10Transform Happy Customers Into Brand Ambassadors
11:14 11The 8 Core Disciplines of Digital Marketing
05:52 12The One Thing Everyone Is Always Buying
06:47 13Case Studies: Selling Transformation
13:59 14The Before & After Grid
06:06 15Before & After Grid Examples
13:43 16Before & After In Action
16:47 17Statement of Value & 30-Second Sales Pitch
06:56 18The Perfect Offer Explained
07:03 19The Predictable Sales Canvas
18:41 20Triggering Events
23:02 21Entry-Point Offers
22:22 22Entry-Point Offer Checklist
11:04 23Driving Traffic and Awareness To Your Perfect Offer
07:43 24Content Amplification Explained
19:13 25Craft One Amazing Piece of Content
07:57 26Amplify with Advertising
04:48 27Retarget Your Pixeled Audience
13:39 28Scale Your Predictable Selling System
04:19 29Executing Your Growth Plan & Wrap Up
07:12Class Description
Let's face it: Digital marketing is complicated! With new platforms, technologies and "shiny objects” emerging every day, it's hard to know where to put your focus and what marketing efforts you should prioritize.
Fortunately, Ryan Deiss, founder and CEO of DigitalMarketer and a renowned speaker and consultant, can help you cut through the clutter and develop a custom digital marketing plan that responds to your specific needs.
This class utilizes a simple, scalable, eight-step framework to help you attract new leads from scratch and then convert them to high-value customers and clients. By the end of this comprehensive course, you'll have a complete plan for transforming strangers into rabid buyers and raving superfans.
In this class, you'll learn how to:
- Perfect your messaging and positioning so even cold prospects instantly understand your value proposition.
- Leverage consumer-based social channels to drive fresh, targeted leads.
- Map your customer journey.
- Craft a "perfect offer” that delivers the right message to the right person at the right moment, when they're most ready to buy.
- Develop a five-step awareness plan that leverages social channels and amplified content to attract and convert customers and clients from scratch.
- Execute and scale your growth plan.
- Eliminate complexity and avoid "shiny object syndrome.”
- Lower acquisition costs through digital channels.
- Improve consistency of lead flow and conversion rates.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Mike Brown
Amazing content and very well delivered. Ryan was great at covering high level strategies while providing tangible action-items! Totally recommend this class. Thanks to Ryan and Creative Live :)
Jennifer
This was a great course - truly engaging and actionable! I am a professional photographer and would highly recommend this course to anyone who maps out their own marketing strategies. This was the first time I heard Ryan Deiss present, I'm excited to watch his other courses!
a Creativelive Student
Amazing course, the best on Digital Marketing
Student Work
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