Launch a Successful Crowdfunding Campaign
Christopher Hawker
Lessons
Class Introduction
07:56 2What is Crowdfunding?
32:23 3Is Crowdfunding Right for Me & My Project?
21:22 4How to Build & Manage a Team
12:23 5Choose a Crowdfunding Platform
11:44 6Create the Campaign Page
12:49 7Campaign Page Examples That Work
29:44 8Set the Campaign Timeline
08:18Determine the Perk Strategy
12:04 10Campaign Goal & Referral Strategy
11:31 11Produce a Campaign Video
02:23 12Campaign Videos That Work
46:59 13Pre-Campaign: Build Email List & Buzz
41:50 14Pre-Campaign: Social Media Strategy & PR
08:36 15Launch Your Campaign
07:57 16Live Campaign: PPC & Facebook Ads
12:08 17Live Campaign: Email Updates & Adjust Goals
18:32 18Post-Campaign: Workflow & Delivering Your Product
23:47 19Post Campaign: Obstacles & Backer Communication
07:01 20Your Crowdfunding Future
02:22Class Description
Crowdfunding is becoming a more widespread way for passionate entrepreneurs to fund their projects, and yet the process of creating a campaign that engages, sells, and excels can be overwhelming. Now is the time to learn how to do it right in Launch a Successful Crowdfunding Campaign with Christopher Hawker. Chris has been so successful crowdfunding that his first campaign was funded 5538% over its goal.
Chris and his team have brought dozens of products to market – setting records in fundraising and earning accolades in The New York Times, Fast Company, and TechCrunch. In this class, Chris will help you develop a winning strategy for each and every stage of the crowdfunding process – from ensuring your product or idea is ready, to choosing the right platform to launching, maintaining, and marketing a campaign. Not only do you get the incredibly valuable financial calculator bonus material that breaks down the numbers for so you can figure out the exact dollar amount for your campaign goal and campaign perks.
You will also learn how to:
- Develop, set and reach your funding goals
- Craft a compelling campaign page to help sell your idea
- Make a compelling video and build buzz on social media
- Attract new backers and develop stand-out marketing for your campaign
Whether you’re an entrepreneur, a designer, an inventor, or an artist, this class will help you give you the strategies and tactics as well as the confidence you need to make your campaign a huge financial success.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Dyan deNapoli
Really helpful class for anyone planning to launch a crowdfunding campaign! Christopher was a great presenter (very comfortable and relaxed), and he clearly knew the topic extremely well. His presentation was very thorough and well thought out. One thing I would've like to have seen is more questions taken from the virtual audience. There were quite a few on the thread, but the moderator only passed along a few of them to Christopher to answer. Another thing that would have been very helpful is advice about creating successful crowdfunding campaigns that are for projects or experiences or ideas, rather than for physical products (which this class was focused on). Maybe Christopher can do a short crowdfunding part II class?? But I still give this class an A+!
Elizabeth Best
This was very helpful. I feel like it answered so many of my questions. It made me realize what a huge commitment crowdfunding is! As an entrepreneur I can see how this video saves trident a lot of time on calls and emails explaining what needs to be done. Great idea! I am amazed at how much technology is involved and online or social media marketing. I better develop a stronger team with millennials who know how to make it happen. Thank you.
a Creativelive Student
I was fortunate to be part of the live audience for this course. It was truly amazing! Chris does a great job of providing tactical and strategic insight behind crowdfunding campaigns. One of my favorite tools was the spreadsheet he has developed to determine crowdfunding goals. I also think Chris is a very humble, knowledgeable guy who genuinely wants you to succeed in your crowdfunding efforts. I highly recommend this course of anyone who is serious about crowdfunding.
Student Work
Related Classes
Business Basics