Logo Design 101
Tim Frame
Lessons
Course Introduction
02:54 2What is a Logo?
06:26 3Standard Logo Types
30:16 4Defining the Project
09:25 5Formulating a Creative Brief
03:51 6Logo Design Research
25:25 7Brainstorming: Word Mapping
28:55 8Brainstorming Logo Ideas
16:04Thumbnail Sketches
37:17 10Exploring Type Solutions
17:59 11Manipulating and Customizing Letterforms
21:58 12Drawing and Manipulating Letterforms in Illustrator
22:59 13Logo Execution Styles
09:03 14Logo Explorations in Illustrator
27:31 15Considerations for Applying Color
08:04 16Formatting Concept Work for Presentation
10:22 17Tips for Presenting to the Client
04:36 18Preparation of Final Artwork Files
13:24 19Logo Standards
12:04 20Copyright and Trademark Basics
09:10 21Contract Basics
07:26 22Final Thoughts
02:25Class Description
A logo is a visual representation of a brand. And when you are relying on one single physical identifier to encapsulate a brand - the stakes are high. Find out what you should know in Logo Design 101 with Tim Frame.
Tim has been in the branding business for more than twenty years. He’s designed logos, icons, brand identity systems, and retail graphics for companies of all sizes. In this class, he’ll teach you the complete process for creating an effective logo – from start to finish.
You’ll learn about:
- Researching and gathering relevant info
- Concepting, refining, and rendering a design
- Producing identity standards and basic style guide
- Considerations for making color decisions
You’ll learn about the four primary logo types and the strengths of each style. You’ll also explore how to work with Adobe Illustrator to produce a logo that can be used in print and online.
Logos are a core part of every brand identity, learn how the experts conceive, develop, and produce them in Logo Design 101 with Tim Frame.
Class Materials
Bonus Materials with Purchase
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
It's an excellent beginning class, as is stated by the instructor during his introduction. This class has several facets, and only someone with zero knowledge would need them all. There were some really wonderful information shared on how to ferret the needed information on the clint and competition. If you are looking to better serve a client this is a great class. For those looking for an advanced class this would not be a good fit, as this is only a beginner class.
Rajat Shanbhag
It is an excellent class that has all the foundations laid out precisely and concisely. I really appreciate Tim putting in all the effort and simplifying the process for beginners and pro's alike.