No-Nonsense Publicity
Andreea Ayers
Lessons
Day 1
1Class Introduction
15:43 2Why You Need Publicity
34:37 3Publicity Wakup Call
39:36 4Crafting Your Unique Selling Proposition
18:00 5Finding Your Unique Selling Proposition
20:15 6Knowing Your Features & Benefits
13:36 7Putting Your Proposition Together
17:40The Six P's of Publicity: #s 1-3
38:37 9The Six P's of Publicity: #s 4-6
20:15 10What You Need to Be Media Ready
25:53 11Pros & Cons of DIY vs. Hiring a Publicist
17:55 12Crafting Your Publicity Plan
30:43 13Press Releases: Distribution & Leveraging
36:39Day 2
14Magazine Features
25:02 15Five Steps to Get in Magazines
34:20 16Pitching to Magazines Q&A
18:58 17Who's Who of Magazine Departments
20:18 18Media Databases & Building Your Own List
22:43 19Resources to Connect with Journalists
30:10 20Pitching "Best Practices"
37:07 21Editors' Advice
30:43 22Pitching Q&A
23:31 23Guest: Corbett Barr
22:09 24Guest: Robin Kramer
22:43 25Ten Expert Blog Tips & Q&A
37:45Day 3
26Steps How to Guest Blog
43:47 27Getting a Response & What to Do
30:09 28Importance of Buzz from Celebrities
44:25 297 Steps to Get Your Product to Celebrities
34:25 30How to Get Your Brand to Bloggers
56:53 31What to Do After the Review
24:29 32Creative Ways to Get Buzz
24:32 33Buzz Outlets: TV, Awards, & Infographics
56:57Class Description
When you’re running a small business, there’s a good chance you’re your business’s only publicist. Join entrepreneur Andreea Ayers for a three-day course that will teach you how to handle your publicity like a pro.
Andreea will guide you through her easy-to-implement seven step process for successfully presenting your company to the world — without spending thousands of dollars or hiring a publicist. You’ll define and craft the story of your brand, so you’re able to share it with the media. You’ll learn how to build press connections and reach out to bloggers and editors. Andreea will cover PR tactics that can be applied to both product- and service-oriented businesses. You’ll explore pitching, writing strong subject lines, running product giveaways with bloggers, and getting your products into the hands of celebrities. You’ll also build strategies for positioning yourself as an industry expert.
By the end of this course, you’ll have the skills and confidence to generate dynamic, engaging publicity for your company, and to turn that publicity into sales.
Class Materials
bonus material with purchase
Ratings and Reviews
Marci Marie
I think you'll enjoy and be inspired by Andreea and all of the wonderful information in this course and find it useful for publicity and for other areas of your business like sales and marketing. I think its valuable even if you intend to hire a publicist, because you'll really be able to understand and enhance the work they do for you and/or be better able to choose the right publicist, Having worked with several, I know I feel much more comfortable with my next choice or with what publicity I need to do now on my own. you have to do your own, then you'll find wonderful ideas and implementation strategies. What I appreciate most of all is Andreea's thoughtful, respectful, and compassionate approach to not just publicity but to communication and business in general. Thank you, Andreea Ayers and Creative Live.
a Creativelive Student
I have only half way completed the course but felt it was worth reviewing already. It really is a no-nonsense course. Andreea has a gift of sharing everything with her clients in a very simple and direct way. Much of my experience with publicity has been similar to hers and I have reached similar conclusions all which have helped me move forward. I highly recommend that anyone interested in getting their products on the shelf or in a magazine to buy this course. Note...this is not a short 20 minute course but a series of 40 courses broken down in a time frame that is easy to digest. Thank you Andreea ...you are the Guru of marketing for the small business owner that has a product and or service. Larry Chipkin TickleMe Plant Company Inc. http://www.ticklemeplant.com
Rich Klein
I have not watched the course in full just yet...but, in this description, it's wrong to tell entrepreneurs to do it themselves especially if it's not their strength. Great PR pros exist because that is what they are trained to do. Before retaining an experienced PR pro, do the research, get testimonials, make sure they fully understand your business and industry and hire the best you can. Entrepreneurs should not be spending time on getting media coverage..they should be focused on their products and services and leave that to those who have spent years doing it.