The Personal MBA: The Foundation of Effective Business
Josh Kaufman
Lessons
Day 1
1Why Take This Class?
08:09 2Class Introduction
13:55 3Create Value: Discover What People Want & Create It
1:11:51 4Create Value: Standard Forms of Value Continued
1:08:22 5Create Value: How to Test Your Offer
59:11 6Marketing: Attract Attention & Build Demand
1:26:44 7Sales: Turn Prospects into Paying Customers
11:16Bonus Video - Financial Statement Tutorial
12:50Day 2
9Sales: Turn Prospects into Paying Customers Part II
1:23:05 10Sales: Turn Prospects into Paying Customers Part III
28:23 11Finance: Give Your Customers What You’ve Promised
34:32 12Finance: Bring in Enough Money to Keep Going
1:15:34 13Bring in Enough Money to Keep Going Part II
1:06:13 14Buying a Business Book with Guest David Moldawer
13:35Class Description
Short on time? This class is available HERE as a Fast Class, exclusively for CreativeLive subscribers.
Part of The Personal MBA Bundle.
Before you can expect more from your business you need to understand the fundamental elements that make every successful business function. Master those fundamentals, hone your business instincts, and save a fortune in tuition! MBA programs don't have a monopoly on business knowledge.
The Personal MBA will provide the foundation of knowledge that everyone needs to succeed in business. Internationally best-selling author Josh Kaufman will guide you through the tenets and teachings found in every MBA program in the country. Josh’s unique, multidisciplinary approach to business mastery has helped millions of people around the world learn essential business concepts on their own time. By understanding creation, marketing, sales, value delivery, and finance you will have the foundation to make your own business thrive.
Whether you’re thinking of starting a new business or looking for better results from your existing one, this class will help you master the necessary fundamentals to lead you to success.
Class Materials
bonus material
Ratings and Reviews
a Creativelive Student
Each of our 20 students (leadership and business) in Benin Africa read the Personal MBA last week. It was simply amazing to see them discuss this book in class. Josh thanks for helping us build great business leaders in Africa. We (the entire class) will listen live on the 14 and 15 here in Africa. It's worth staying up late for this.
a Creativelive Student
I had the great opportunity to attend one of Josh's MBA courses and it was one of the best investments I've ever made. Josh has the great ability to explain concepts so that anyone can understand. He teaches all the principles needed to understand and analyze a business. I can't wait for this LIVE event to get a refresher on all the things I've learned. Everyone who enrolls is in for a treat.
a Creativelive Student
I have watched almost every business course here on Creative Live and the Josh Kaufman's The personal MBA course is probably one of the best. I watched the live broadcast and then the rebroadcast a few weeks later. I decided to purchase the bundle, course 1 and 2. I still go back and watch them, because even though I'm now very familiar with his content- it still inspires me every time. He is a terrific teacher and he will help you to understand the foundations of business very quickly.
Student Work
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