Marketing Your Photography Business
Sal Cincotta
Lessons
Day 1
1Introduction
19:05 2The Big Picture
22:51 3Psychology of the Sale
27:33 4Brand Awareness
16:36 5Blogging and Social Media
56:38 6Beginning and Advanced SEO
33:24 7The Role of Facebook
39:48Facebook Data and Management Tools
1:05:49Day 2
9Building Your Portfolio
1:24:00 10Finding the Right Client
40:52 11The Path to Success
19:18 12Marketing on a Budget
1:03:08 13Advanced Marketing
58:17 14Selling the Experience
23:17Day 3
15Becoming More Than a Photographer
1:03:40 16Pricing
45:05 17Goals and Objectives
15:46 18Targeting Niche Markets: Weddings
17:53 19Targeting Niche Markets: Seniors
20:04 20Targeting Niche Markets: Glamour
20:54 21Targeting Niche Markets: Families
15:28 2230 Day Plan
07:05 2360/90/1 Year Plan
19:06 24SWOT Analysis
44:10Class Description
Learn actionable and affordable marketing strategies you can use to help grow your business from Sal Cincotta in Marketing Your Photography Business.
In this class, you’ll learn how to generate more site traffic and prospective customers though easy-to-implement digital marketing techniques. Sal will show you how a combination of social media (Facebook, Twitter, blogs) and search engine optimization (SEO) can attract leads to your site. He also show you how to build a marketable portfolio that impresses potential clients once they arrive on your page. You’ll also learn how to determine if your marketing plan is working, and how to fix it if it's not.
This course is great for both beginning photographers and established studios. The basic strategies provide a good fundamentals refresher for established studios, and the more advanced information gives less-established photographers a roadmap for the future. There will be advice for ANY genre of photography marketing.
Class Materials
bonus material
Ratings and Reviews
Shoot2Thrill
I'm currently a business owner in another industry. The business is financally successful, highly respected and the envy of our competitors. In order to market the business how I visualised our brand/customer, I learned how to take a photograph! I then feel in love with photography... I can completely relate to the concepts Sal is offering. This is fantastic advise many of which I have implemented in my own business. It's amazing how this advise can easily transfer to marketing any business or product. Unless like I had done you want to find the time to read countless books on the subject of business marketing, learn from trial and error, then simply fast-track years ahead and buy this course. It's a no-brainer! If only CL had been around when I had literally fought my way through setting up my business I would have found success a lot earlier. Sal's passion, drive, creativity and determination is what he can't teach you however. You are gonna have to do it your own way! Good luck to you all and Happy New Year.
a Creativelive Student
I have been taking Workshops all over the world these past two years. Once CreativeLive was introduced to me I began trying to absorb all the free information and taking notes. You do not always review your pages of notes so it is wonderful to have a video library. Within one hour with Sal I realized he was providing so much information that I just went ahead and bought the course. Happy to have it to refer to and feel that I have a mentor who I will be checking in with. Great teacher, funny and entertaining.. Well worth $99..thank you Sal.
a Creativelive Student
All I have to say is WOW!!!!!!! Well actually there's more. My husband is USC Ulumni, business major and sat in for 45 minutes of day 2 while I was watching and couldn't get away. He was so impressed he told me to buy the course now and listen to it 3 times. He said this guy knows what he's talking about. Says a lot coming from him. Sal, you are amazing and I am so excited to learn everything from this course and I'm already sold on getting your other course as well. Thanks Sal and Creative Live!!!
Student Work
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