Protect and Profit From Your Intellectual Property
Rachel Rodgers
Lessons
Why Intellectual Property Matters to You
21:18 2Protecting Your Intellectual Property
18:14 3Mining to Create Great IP
34:04 4Prioritize Your IP
12:28 5Prioritizing In Action with Students
30:40 6Strategies to Prioritizing Your IP Process
22:39 7How to Re-Work Your IP
25:05 8Successful Licensing with David Moldawer
25:30Class Description
Copyright, trademark, and intellectual property are all terms that creative professionals throw around, but being aware of them isn’t the same as understanding how they apply to you and your work. And while working with a lawyer can be helpful, it can also be costly and time-consuming – the best solution for most creatives is to become your own informed advocate.
In Protect and Profit From Your Intellectual Property, Rachel Rodgers will explain how intellectual property works, how to quickly and easily protect your creations, and a host of ways to make more money from what you’ve already created.
You’ll learn about:
- Conducting an IP audit
- Licensing your work
- Protecting your copyright and trademarks
Whether you’re a photographer, filmmaker, designer, or entrepreneur, this class will give you the skills and confidence to defend and profit from your unique creations.
Class Materials
bonus material
bonus material
Ratings and Reviews
Kerri Konik, Brandscape Atelier
Rachel definitely makes IP law interesting, understandable, and most importantly, she and her team in this course translates how it is essential in the monetary value of your content, brand assets and business valuation. Build your small business for growth, structured right with real TM protection, aka insurance, aka asset appreciation. Build a creative firm that is built to become and empire.
Kelli LaMantia
I highly recommend this class! I barely knew what IP was and Rachel explained it all in a straight-forward fun class. This course is an amazing launching pad for any small business learning about how to rake in revenue from their very own property.
Jas Faulkner
Ms Rogers' class is rich in information and her approach is friendly and accessible. If you have been avoiding learning about intellectual property because it seems too daunting, this is the class for you. Every creative professional should know the extent and worth of their IP. According to Rachel Rogers, you may be utilizing as little as five percent of your worth. Five percent? Really? You can't afford to miss this class.
Student Work
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