Simple PR: Pitch Yourself
Brigitte Lyons
Lessons
What Is This Course About?
11:04 2What Will You Be Known For?
09:54 3Create Your Media Angles
07:43 4Successful PR Case Study with Tara Gentile
26:34 5Get the Media to Say "Yes!" to Your Pitch
10:33 6How to Write Your Expert Bio
06:49 7How to Craft an Email Pitch
15:02 8How to Place Contributions & Guest Posts
28:51Class Description
Building a presence as a thought leader and influencer is a powerful way to attract clients. An appearance in publications and programs your target demographic likes and trusts is an ideal way to build your audience and genuinely connect.
In Simple PR: Pitch Yourself, veteran PR expert Brigitte Lyons will help you develop a framework for establishing expert authority and getting covered by the press. You’ll get insights on developing your voice and “expert” bio and how to tie those efforts back to your business. Brigite will detail the range of opportunities available – podcasts, webinars, media interviews, etc. – and help you tailor a pitch for each of them. You’ll also get tips on using tools like Help A Reporter Out (HARO) to target the right opportunities without becoming overwhelmed.
There are ample opportunities for creators and entrepreneurs of all stripes to connect with a larger audience. Simple PR: Pitch Yourself will teach you exactly how to do it.
Class Materials
bonus material
Ratings and Reviews
Aria McKenna
This was great. Very informative and well rounded materials, very accessible and encouraging teacher, and lots of ideas and techniques to help get people started. I got a lot of my questions answered in this class and am excited to start implement her ideas!
christa Clark
I don't know what the other reviewers are talking about - this is a gold mine of information for someone like me, who is very unfamiliar with PR! I can see this helping me out in many facets of my business. Brigitte is an excellent speaker.
Manu Jünemann
Good information. As a women, fashion Stylist who worked for big advertising campaigns like BMW, Nivea... I can´t get over the part that what your wear is part off your success! It makes her for me less believable!