Social Media Analytics
Sharon Lee Thony
Lessons
Aligning to Measurable Objectives
1Course Overview
00:42 2Why Are Goals Important
02:10 3What is a SMART Goal
06:36 4Helping Client to Identify SMART Goals
05:25 5Common Errors with Goal Setting
03:16 6Case Study Winning the Olympics on Social Media
09:53 7Quiz : Aligning to Measurable Objectives
Metrics and Measurements, Definitions
8Why are Metrics Important
01:47 9Facebook Page Insights
05:10 10Instagram Analytics
03:53 11Twitter analytics
03:52 12LinkedIn Metrics
02:23 13Youtube Metrics
03:24 14Quiz: Metrics and Measurements, Definitions
Social Media Listening & Competitive Audit
15Social Media Listening Tools
06:38 16Competitive Audit - Analysis
03:08 17Quiz: Social Media Listening & Competitive Audit
Social Media Analytics - on the website
18Linking Social Media activity to Google Analytics
09:57 19Tracking Website Traffic
05:56 20Pixels
03:50 21Quiz: Social Media Analytics - on the website
Measuring and Reporting the Results
22How Often Should You Monitor a Campaign
02:58 23What to Look at When You Measure Results
09:46 24Measuring the Results
04:57 25Reporting the Results
04:32 26Quiz: Measuring and Reporting the Results
Conclusion
27Conclusion
00:53Final Quiz
28Final Quiz
Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Identify SMART goals for your campaigns.
- Identify KPIs and key metrics for your social media campaigns.
- Use key industry tools for social listening.
- Use Google Analytics and Pixels to track conversions and measure results.
- Navigate your Instagram and Twitter Analytics like a pro.
- Use your LinkedIn and Youtube metrics to improve your campaigns.
- Monitor your campaigns and accurately measure your results.
- Create professional reports from your campaign results.
ABOUT SHARON'S CLASS:
Filled with downloadable content and professional insider information, this class is jam-packed with guidance on the latest tools and trends to help you master social media analytics.
You’ll learn the importance of setting SMART goals at the outset of your campaign, how to pinpoint and monitor your key performance indicators as well as what to look at when you measure your results and how to compile comprehensive reports on your metrics. Enroll now to start aligning your campaigns with measurable objectives!
WHAT YOU WILL LEARN:
- How to set measurable goals for your social media campaigns
- Best practices for monitoring campaign activity on various platforms
- Best practices for social media reporting
- How to avoid common errors with goal-setting
- How to do an in-depth competitive audit
- How to track your website traffic
- How to link your social media activity to Google Analytics
WHO THIS CLASS IS FOR:
- Digital Marketers wanting to improve campaigns with data-driven insights
- Product managers needing reliable data to ensure ROI and customer satisfaction
- Web programmers, designers, front end and full stack developers looking to diversify their skillset
- Marketing managers looking to understand data for enhanced campaign strategies
- Digital nomads looking for work that they can do from anywhere in the world
- Anyone wanting to start a career in analytics
- All levels of experience
ABOUT YOUR INSTRUCTOR:
With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.
Class Materials
Bonus Materials with Purchase