Stress-Free Selling
John Jantsch
Lessons
Day 1
1Segment 1 - Changing the Context of Sales
27:17 2Segment 2 - Building a Beautiful Company: Culture
30:53 3The Marketing & Sales Hourglass
26:49 4Segment 4 - Defining Your Ideal Customer
28:04 5Segment 5 - How to Create Your Ideal Client Persona
36:55 6Segment 6 - Map the Customer Journey
31:25 7Segment 7 - Content Creates Authority
23:46Segment 8 - Total Content Toolbox
22:25 9Segment 9 - Platform Essentials: Blog
34:35 10Segment 10 - Platform Essentials: Podcasting
22:27 11Segment 11 - Platforms Essentials: Public Speaking
28:46Day 2
12Segment 12 - Mining Social Networks
25:23 13Segment 13 - Top 4 Networks to Mine
30:09 14Segment 14 - The Social Media Journey
27:43 15Segment 15 - Building Your Sales Process
37:42 16Segment 16 - Apply to Your Business: Buying Process
33:23 17Segment 17 - Jill Rowley: Always Be Connecting
37:22 18Segment 18 - Koka Sexton: Building Social Selling
24:01 19Segment 19 - Expert Panel Discussion
15:24 20Segment 20 - Strategic Partner Network
32:32 21Putting It All Together Part 1
27:29 22Putting It All Together Part 2
22:12Class Description
In a constantly evolving economy, strong, dynamic marketing and sales skills are equally essential. John Jantsch, author of Duct Tape Marketing and the upcoming Duct Tape Selling, is ready to equip you with the tools you need to think like a marketer and sell like a superstar.
During this workshop, you’ll learn how to shift your thinking about the relationship between sales and marketing. John will cover ways to leverage customers’ dependence on word-of-mouth, personal recommendations, and internet research when making purchasing decisions. You’ll also learn how to build a competitive edge by positioning yourself and your company as an expert provider of a niche service. John will introduce you to the Sales Hourglass, a tried-and-true sales process that allows you to educate customers more clearly and effectively about your company’s unique offering.
This course will energize and equip salespeople, marketing professionals, and small business owners to sell more and sell better.
Class Materials
bonus material