The Entrepreneur's Guide to Pitching Clients and Getting Sales
Peter Corbett
Lessons
Class Introduction
17:56 2Who is Peter Corbett?
07:31 3The Importance of Preparation
12:25 4Finding Your Value Proposition
12:41 5Business Model Canvas Example
16:07 6What is Your Service Mix?
09:45 7The Materials You Need to Pitch
06:37 8Prospecting: Boiling the Ocean
10:29Prospecting: Build a Barrel
17:10 10Prospecting: Surgical Approach
11:51 11Prospecting Tools That Work
13:59 12Marketing Tactics For All Freelancers
18:22 13Scoping Your Work
27:09 14Project Proposal Example
18:41 15Sample Concepting Proposal
09:56 16Integrated Program Example
03:25 17How To Close The Deal
20:22 18Operating Your Business
11:19 19How To End Your Client Project
10:52 20The Art of Upselling
06:51 21How to Get Referrals
06:41 22Bonus Material Recap
07:51Class Description
The distance that your small business has to cover to become a thriving enterprise can seem like an unbridgeable gulf at times. You need to land bigger clients to build name recognition and scale up your business model, but they appear to be out of reach.
Entrepreneur Peter Corbett has lived this struggle, and built his business iStrategyLabs into a multimillion dollar brand. Join us for this class, and Peter will teach you how to price, pitch and create a statement of work.
You’ll learn:
- How to prospect a client, prepare a tailored pitch, and land meetings.
- How to estimate the work that needs to be done, and close the deal.
- How to operate projects, and exit gracefully once they’re completed.
Peter has built his business from the ground up without VC funding. His client work includes projects for brands like GE, Disney, Volkswagen, and Coca-Cola. He mentors fledgling entrepreneurs who have strong ideas and straddle the tipping point between just maintaining and runaway success. You’ll walk away from this class with a step-by-step playbook on how to secure bigger clients, and a toolkit of techniques and ideas to arm you as you move onward and upward!
Class Materials
Bonus Materials
Ratings and Reviews
Bonnie Aunchman
Peter & Creativelive - I loved, loved this class! I would HIGHLY recommend. The class is extremely informative in content and has great document samples you can use. I will implement Peter's advice and practices immediately! (Loved Peter's teaching style!) Thank you! :)
a Creativelive Student
I had the great privilege of being in the studio audience for this class and had a phenomenal experience. Peter shared not only great insights and experience but templates that I've already started implementing in my own business. His experience and approach towards working with clients really resonated with me and my business partners. I specifically encourage you to find the section and write down word for word what he says when a client says "well, I don't know what our budget is, we want you to tell us". I've already used his approach of responding with "oh, it's a million dollars :-)!" and using that to open the conversation. It get's results and the answers you need to put together an aligned proposal. On being an audience member the staff at CreativeLive was kind, clear with instructions and made sure we always knew what was expected of us. I encourage you to apply for a class and experience it first hand. As a bonus, their office and catering was phenomenal.
Che Pilling
Peter Corbett is a very clever man, I appreciate his honesty and creative thinking. This course is amazing for people who are in a process of setting up different areas of their business. I can also see how it would benefit business owners/managers who want to review their processes. Corbett is a very engaging speaker and his communication is excellent. Fabulous course, A+.