Turn Customers Into Fans in the First 100 Days
Joey Coleman
Lessons
Day 1
1Class Introduction
41:02 2Build Relationships with Your Clients
24:28 3Day 0 to Affirmation
25:30 4Who is Your Audience?
26:32 5Personas of Your Clients
44:33 6Customer Goals
32:41 7Customer Emotions
37:216 Points of Communication
36:38 9Mapping Out the 100 Days
46:02Day 2
10Recap and Question
36:55 11Review and Assess: Sherry's First 100 Days
27:47 12Review and Assess: Internet Viewers' First 100 Days
23:27 13Identifying Preferences: Listen
32:07 14Identifying Preferences: Pay Attention
26:05 15Maximizing Channel Mix
22:09 16Creating a Map for the Future
32:50 17Creating a Map with Shari Part 1
31:10 18Creating a Map with Shari Part 2
24:04 19100 Days: Photography Part 1
27:13 20100 Days: Photography Part 2
43:10Day 3
21Overview of the Day
17:00 22Recap of the Photographer's 100 Days
34:44 23100 Days Mindset and Goals
22:58 24Your Team's Mindset
21:56 25Trusting Your Employees
27:36 26Trusting Your Employees: Megan's Story
34:31 27Tools and Deliverables: Activation
24:32 28Tools and Deliverables: Affirmation & Admission
28:40 29Tools and Deliverables: Acclimation to Advocacy
30:52 30Measure and Tweaking Part 1
39:46 31Measure and Tweaking Part 2
28:52Class Description
Are you ready to design an unstoppable customer experience plan for your business? Join CreativeLive instructor Joey Coleman to learn how to strategically turn a new customer into a lifelong fan.
The first 100 days of your relationship with a customer are pivotal, and Joey will teach you how to maximize that time. You’ll learn customer service best practices that consistently exceed customer expectations. You’ll also learn how to track the lifecycles of your customers so that you can market to them more specifically. Joey will also outline how to apply these strategies not only to your new customers, but to your existing customer base as well.
Whether you’re just starting out as an entrepreneur or you’re a long-time business owner tired of one-time customers, this course will give you the tools you need to transform customers into powerful advocates for your brand.
Class Materials
bonus material with enrollment
Ratings and Reviews
Yoko Co
If you're looking for speakers discussing marketing and sales, I'd suggest taking a time out and watching this lesson. While you can pour time and cash into marketing and sales, if your not keeping your customers happy, then what has it all been for? If you really want to take your marketing and sales to the next level, start with the client experience. Happy customers who become fans will provide better marketing than you could every write for yourself (plus other people will believe it, because it isn't you talking about how great you are, it's someone else talking about how great you are!) And those fans generate referrals by the boatload. And all you have to do is be great at what you do, and make sure your clients' or customers' expectations are managed well, and then exceeded. Joey will teach you how to do this. As a side note, we've made this course part of our onboarding process, so every new hire watches this complete lesson within the first two weeks of their tenure with us, it's that much a core part of our philosophy. Godspeed!
Raquel
I watched a replay of this course in November, 2017. It's incredible it's still such a current and updated course, even though the lessons were shot in 2013. Very deep content, told in a very light, fun and assertive way. Wonderful examples that inspire action and hands-on tips that you can apply immediately for every kind of businesses. Best in-studio audience ever.
Tanya McGill Freeman
Wow...just WOW! What a fantastic course. Joey over-delivers, practicing exactly what he preaches in this truly insightful workshop. I honestly can't think of anyone I wouldn't recommend this course for. Such a small investment for such tremendous value. Get this course NOW! You'll be so glad you did.
Student Work
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