Value Pricing & Business Models for Creative Entrepreneurs
Tara McMullin
Lessons
Day 1
1What is Your Living Wage?
28:29 2The Entrepreneurial Money Mindset
27:48 3Make Time for Building Bigger
26:34 4What is Your Customer Willing to Pay?
27:46 5Telling a Story with Pricing
41:21 6The Right Time to Change Prices?
27:34 7When to Change Your Prices?
25:38The Problem with Discounting
32:46 9Marketing is Bigger Than You Think
28:14 10Student Hot Seats
26:59 11Brand Association in the Market
23:18Day 2
12Create a Business That Breathes
27:00 136 Questions to Evaluate Biz Model
25:11 14Look at Tara's Own Biz Model
34:28 15Do Less. Impact More
26:36 16Onlyness: Your Special Something
32:41 17Hands On Business Modeling
32:55 18Want Ad Exercise Hot Seats
28:12 19Want Ad Exercise Hot Seat Pt 2
24:57 20Customer Relationship Building
24:51 21Chart the Customer Course
22:19 22How to Get Creative for Customers
34:06Day 3
23Difference Between Marketing & Sales
23:06 24What Conversation is Your Product Part of?
36:33 25Understanding the TOTAL Cost
26:34 26Setting Pricing and Sales Goals
25:54 27Adjusting Your Prices to Work for YOU
37:44 28Sale Cycles...NOT Funnels
11:51 29Sales Cycle for Small Business
40:55 30Sales Cycle for Makers
29:03 31Setting Your Business Model in Motion
22:17 32Time to Set Goals
23:37 33One Year Goals
21:05Class Description
Ready to reach your revenue goals with less hassle and more ease? Join CreativeLive for a class that will teach you the core pricing and business modeling skills every creative entrepreneur needs to know.
Business strategist Tara Gentile will take you step-by-step through the process of using multiple revenue streams to amplify the earning potential of your business. If you're operating your business launch to launch or contract to contract, this is the course for you. You’ll learn the principles of value pricing so that more customers are ready to buy. Tara will also guide you through the process of creating a business model that makes selling natural and sustainable. You'll never worry about where the next sale is coming from again.
By the end of this course, you’ll have concrete, easy-to-implement strategies for running your business with the business model and pricing that will help it thrive.
Class Materials
bonus material with purchase
Ratings and Reviews
a Creativelive Student
Amazing course with incredibly practical and innovative advice on Entrepreneurship, all presented in a fun and inspiring manner. This gave me tons of ideas on how to improve my business model and work towards reaching my business goals. Highly recommended.
a Creativelive Student
Wow. Wow for a few reasons: 1. Tara is an awesome teacher, 2. Her content is relatable, relevant and up-to-date and 3. If it had not been for Tara's email I would not have known that creativeLIVE exists. Now I am emailing friends and colleagues about creativeLIVE and I am singing Tara's praises. This course helped me in my business already. Before the three days were up I had already used some of the information and got a measurable benefit.
a Creativelive Student
This was such an enlightening 3 days!! I had to listen to it continually.. Soo much useful and interesting content!! Absolutely loved it!! I will be purchasing for sure when I have the funds:) This is absolutely worth every penny!!
Student Work
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