Derek Halpern, the founder of Social Triggers, is one of the most in-demand experts on using new media to attract customers. His breakthrough psychology-based approach to social media, online marketing, and generating sales has changed how thousands of businesses use the web. In addition to the SocialTriggers.com blog (which serves over 100,000 monthly readers), Derek hosts of one of the top marketing podcasts on iTunes and web tv shows on YouTube.