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Jessica Helfand

Jessica Helfand

Jessica Helfand is a designer, writer, and educator. She has written for numerous national publications, and is the author of several books on visual and cultural criticism including Screen: Essays on Graphic Design, New Media and Visual Culture (2001), Reinventing the Wheel (2002) and the critically acclaimedScrapbooks: An American History. Her last book, Design: The Invention of Desire, was published in early 2016 by Yale University Press. A co­founder of Design Observer where, with Michael Bierut, she hosts the podcast The Observatory, Helfand is a Senior Critic in Graphic Design at the Yale School of Art, a Lecturer in Yale College, and a member of the design faculty at the Yale School of Management. Named the first Henry Wolf Resident in Design at the American Academy in Rome in 2010, Jessica Helfand is a member of the Alliance Graphique Internationale and the Art Director’s Hall of Fame. She won the AIGA medal, the design profession’s highest honor, in 2013.

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Thinking Like A Book Designer