Joy Liu is a user experience designer who fights for validated designs and keeping it lean. After graduating from Art Center College of Design with a focus in Packaging Design and Interactive Design, she became the lead designer at a start-up and designed native mobile applications. She fell in love with the fast-paced tech world and high-emphasis on team collaboration, which led her to join philosophie in 2012 where she could extend her user-centered approach into various digital brands and platforms. Currently she also teaches part-time at Art Center on Visual Interactive Design.