Why Sell Subscription Products?
Lesson 2 from: A Crafter's Guide to Starting a Subscription BusinessMei Pak
Why Sell Subscription Products?
Lesson 2 from: A Crafter's Guide to Starting a Subscription BusinessMei Pak
Lessons
Introduction
09:53 2Why Sell Subscription Products?
02:53 3Great Subscription Ideas
10:59 4Positioning Your Subscription Product
06:09 5Pricing Your Subscription Product
25:48 6Interview with Stacey Trock of FreshStitches
34:29 7Subscription Models: Which One is Best for You?
23:52 8How to Manage Your Subscriptions
06:14Shipping Tools and Apps
23:06 10Finding Your Ideal Customer
05:54 11Why Marketing is Necessary
06:45 12Copywriting for Your Subscription Product
19:03 13Photography for Your Subscription Product
03:49 14Promoting Your Subscription on Social Media & Blogs
32:47 15Interview with Maureen Vasquez of Pipsticks
23:57 16How to Handle Unsubscribers
09:19 17The Unboxing Experience
06:18 18Frequently Asked Questions
08:09 19Common Challenges for Subscription Businesses
08:52 20Growing Your Subscriptions
10:21 21Interview with Wendi Gratz of Shiny Happy World
24:50Lesson Info
Why Sell Subscription Products?
Let's get started with creating your subscription products. So in this first segment, I'm going to talk a lot about pricing, about photography, about choosing or deciding how you want to design your own subscription product and how this might apply to your own business and kind of get the wheels turning in your head about how this might work for you. So first, why should we consider selling a subscription product? It's still a relatively new idea in our craft or art industry? And I think for that reason there is very little competition out there for it. So there is a lot of there. There can be a lot of buzz around something that's, new and fresh in the industry, so if you can be that person to be the first to do so, and so you're going to get to build that momentum a lot faster than if you came in late to the game. So I think now is a great time for you to do this because you people are doing it right now, so people, people also love subscriptions. I don't know if he's noticed. In the ...
last few years, there has been really trendy these days it's kind of a fun thing to do there's like there's, birchbox, there's fair ivy I don't know if you've heard of that that's actually a handmade subscription box, which is pretty cool and then there's like stitch fix there's a lot of cool subscriptions out there and there's just there's one for like every person in the household there's one for your pet there's one for your dogs, one for a cat, this one for the man, the one for the mom, one for kids it's also low hanging food especially if you're an established business and what I mean by that is if you already have an audience it's a great way to kind of get them excited about this new product that that you that you can offer them sometimes when you are when you've been in business for a couple of years and you've been giving them the same product over and over, sometimes they cannot grow you or they can get bored with what you're offering but you come out with something new, something exciting like a subscription business or a subscription product it kind of gets them it reinvigorates them by giving them something a little bit more exciting to kind of kind of consume and then again this consistent income is a really big thing with a small business owners subscription products and subscription businesses. Khun definitely help you make that consistent income. Or at least it can help stabilize what you're currently making and make. You feel a lot better about about your cash full every month.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Great course, especially the interview with Stacey (part 6).
Nuvea
Mei gives lots of practical information and resources in this course.
Student Work
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Business