Exercise: Identify What You Need to Learn to Succeed at Business
Lesson 24 from: Art School Rehab: Finding Success Without Selling OutMegan Auman
Exercise: Identify What You Need to Learn to Succeed at Business
Lesson 24 from: Art School Rehab: Finding Success Without Selling OutMegan Auman
Lesson Info
24. Exercise: Identify What You Need to Learn to Succeed at Business
Lessons
Class Introduction
02:48 2Reprogram The Art School Mentality
05:35 3Roadblock 1: Art School Makes You Feel Guily about Making Money
09:22 4Exercise: Get Comfortable Charging More
18:41 5Q&A: Pricing
13:42 6Student Examples: Pricing
23:33 7Roadblock 2: Art School Gives You the Luxury of Working Slowly
12:34 8Exercise: Develop a Process for Getting Past Decision Paralysis
15:08Exercise: Develop Your Bread + Butter Product Line
07:47 10Student Examples: Brainstorm Ideas for Bread + Butter Line
08:35 11Q&A: Bread + Butter Line
05:27 12Roadblock #3: Art School Teaches That You Shouldn't React to the Marketplace
11:39 13Student Examples: Identify Opportunities Based on Marketplace Reactions
08:31 14Q&A: Identifying Market Opportunities
07:56 15Roadblock 4: Art School Teaches Your Criticism Not Confidence
05:34 16Exercise: The Anti-Critique
02:46 17Student Examples: The Anti-Critique
08:35 18Roadblock 5: Art School Teaches Your How to Talk To Your Peers Not Your Customers
06:19 19Exercise: The Customer Focused Anti-Critique
05:16 20Student Examples: The Customer Focused Anti-Critique
17:47 21Student Examples: Customer Focused Product Description
22:34 22Q&A: Customer Focused Product Description
05:40 23Roadblock 6: Art School Does Not Teach You How to Run a Business
17:09 24Exercise: Identify What You Need to Learn to Succeed at Business
04:05 25Student Examples: Business Road Map
28:15 26Reshaping Your Post Art School Goals
12:04Lesson Info
Exercise: Identify What You Need to Learn to Succeed at Business
So now that we kind of have started to build this picture of how you're going to make money, that's probably brought up some questions, right? You're like, OK, well, this is the profile, but I have no idea what to do with that. Megan. So now we're gonna identify what you need to learn to succeed in business. This is what we're basically gonna make your plan of attack moving forward. What skills? You're missing, what you need, how to go from there. So I know that no one in our studio audience seem to think that, which is awesome. That's probably why you guys are here in studio audience, because you already get this. But I have definitely heard from clients who said I struggle with business because I'm a creative right brain. Artists like it's just not It's not in my wheelhouse. Tell you what business is in fact, a learn herbal skill, and it's a really, like on the job learning will skill. So I actually minored in entrepreneurship in undergrad, and I don't think I learned anything that I...
use in my actual business today, right. So I was like, I'm gonna be prepared on a minor in entrepreneurship. I'm gonna know what I want to dio. I don't know. I remember that I looked at balance sheets at one point in my life. But guess what? I have never had to use one as a person who's running my own business. So what I've learned, I've literally learned on the job. And so that's what's great about businesses. You can figure it out and learn it as you're moving along. And as I mentioned, it's not the job of art school to teach you about business, partly because most professors, they just don't know it's not their fault. They don't have to know it's not their job. Their job is to know how to be a great art teacher. Your job is not to know how to run a business now. Some of you may have had teachers who were totally anti business in any way, and hopefully we just got rid of all those roadblocks that you picked up from them so that we can move on other teachers. I know professors who have actually brought me and they said, I don't know anything about business, Meghan, you come in and teach my students, right, but they don't know, So it's not, and it's not their job to know. So what I want you to think about is how you apply your skills as a creative thinker to the process of business. So how can you use all of your visual skills and your creative problem solving skills to think about what you need to dio? So I want to do is we want to create a roadmap of what's missing in your business knowledge. We're gonna acknowledge that you don't know everything, but then we're gonna figure out what you need to know and how to get you there. And we're gonna base that road map off of your artist entrepreneur profiles. So that's why you need you guys do that because it's really hard to know what you need to learn when you have no idea how you're gonna try to make money. So then what we're gonna do is we're going to determine whether you're going to learn or outsource missing skills. So there are some things that you're you might want to learn, right? There was one year I thought, I'm not good at sales. You need to get better. Something I was gonna learn. But maybe you're like, I'm just gonna let my gallery's handle it. I don't need to learn that. Yeah, Or for instance, I have no idea how to do my books in my taxes. Why bother to learn that? That's what I pay my accountant for, right? So you don't always have to learn every skill. You might decide that you're gonna let someone else handle it, and that's okay, too. But it's important to acknowledge. I don't know how to do tax it, so I'm gonna pay someone else. All right, So here's what we're gonna do here in this step in this process, we're gonna identify your artist entrepreneur profile. We're gonna make a list of what you don't know that would prevent you for making money in this way. So you're like, OK, well, this is I want to make money, but I don't know how to do X. We're gonna make a list of that. And then for every item on this list, we're gonna identify whether you're going to learn or outsource. And they were to create some action steps in deadlines to get everything done from Step three
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Usha
This class was so good - it's not just for people who went to art school, but anyone who has (or wants to have) a creative-based business. Megan's lessons break down the overwhelmingness of roadblocks and gives you tangible tools to get past them, shift your mindset, and shows you how to focus. There were so many elements to this class that were helpful, but overall I think if you feel like you're stuck, you overanalyze every decision, and feel like you want to move forward but don't know how, this class is for you. Thanks Megan, for helping me work on a plan to move me past my hurdles.
Kim S. Joy
I have owned this class for awhile and just decided to start it.... well I should have watched/taken this class years ago! I did not go to art school but follow that mindset. This was amazing. So much to learn and unlearn. The pricing and raising your prices what just what I needed. Thank you Megan for another wonderful class.
Kiki B
What a great class! Megan has helped me to really understand what my business goals are and how to achieve them, and has given me heaps of confidence to boot. This is going to be a great year for my creative business!