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Week 5: Step 4: Amplify

Week five of six your six year in the creative calling book club. And it's, um, the week that is called Amplify. This is of the four step process. This is the fourth step in the I. D. E a. Framework. This is the A which again stands for amplify. Um, why I chose the word amplify when I was writing the book versus just calling it Community is not just because it fit with the handy acronym, but there's this Ah, very clear biological mechanism by which humans, um, need to interact with other humans. We are hardwired for this stuff, and what we're doing is when we are participating in a community participating something that's outside of us, it requires us to connect with others, to amplify, to use our voice, to use the tools that we have to get our message out of our heads and our hearts into the world. Um, and it's, I believe, the most often misunderstood or under understood aspect of the four step process, and I believe it's it is because it's in large part misunderstood or under valued.

Um, I think is where a lot of people have a huge opportunity um, my experience in coaching thousands of people across this cross creativelive and my podcast and whatnot and just getting off stages and seeing folks, you know, I'm all the ammo is that's part of what makes this exciting to me is because I believe it's an area that is right for you to take steps to improve. So hopefully you've done the reading. Um, and just a quick recap for those of you who are watching the live broadcast either on Facebook or YouTube or Twitter or an Instagram live, um, this. The folks that are in the zoom call are in that call because they have subscribed to my text relationship, which is super simple. It's actually me and my thumbs on the other end of that thing, although I did figure out how to connect a keyboard so I can take even a little bit faster. But what they did is they texted to a 63 or 95177 So if you haven't done that, um, and you want to be in the zoom call where have a chance to call on you? That's great. We take the 1st 50 people who sign up. So, um, last week was execute. I'm hoping to go to the phones here for a second and, uh, share, if you would what you put into action last week, any one or two things that you did too. Um, kick your butt into gear for a regular practice for doing so. I want to know that. Hey, this week I got up every morning at six o'clock and went for a rock. Went for a walk, and then journal. I want to know that, um, you had a session plan where you went on a photo walk every day for 30 minutes of lunch, or you, um, spent some time coating on a minimum. Buy our products for the app that you're working on. I want to know just one or two things that you did. And I want to hear from a handful of people. Of course, we're going to go into zoom call who is willing to volunteer. Is that Nancy? Was that of this Nancy Nancy sees in the house? Okay, I go for it. Um, I think I told you that I'm trying to shift my photography. Teoh, focus on conservation, wildlife photography and uh, have been part of a group that of conservation photographers. But I joined a class I committed to a class this week on specifically creating a pitch, creating your story if you have to be accountable. We meet every Tuesday and we have a discussion and we share our ideas and we we refine them. And it was a financial commitment which I had been unwilling to make earlier. But I decided, um, if this is the direction I want to go, I need to learn great and love it. And it is. I understand the financial commitment, things there may be tough right now. They're tough for a lot of people. And there's anxiety, just a reminder to do everything you can to structure the rest of your life so that that financial commitment doesn't hurt so much. And it's often, um, a thing that we creative creators, where people identify this get derided for. But the reality is that we're no worse with money. In fact, it's a We've been coached by the world to think often that we are not good at money and buy. We like who's this week? This idea that, um, creativity should be put on a back burner or is less valuable than so many other things. So a I want to congratulate you for making a financial commitment. Nice move. Sometimes that's very art. Be. I want to remind you to do everything you can to minimize your expenses early on in your journey so that you can afford time and space to learn. And then see, I want to give you a massive high five for taking an action last week because it's the doing. Now, as a follow on, I just want to remind you that showing up at this class every Tuesday I think you said it is is where value is That is the consistent behavior that you're looking for showing up? Um, not just for your classmates, but for yourself. So shut up to Nancy own to others real quick. Um, all right, we're gonna go to first. Go ahead, Fergus. Let us know what you did this week. Something that can hear me. Thank you. I think sound great sense. It's built like you don't sound like a chipmunk has me. I get the chipmunk role here. Something that I'm trying to dono chase. You've mentioned this before. You try to create before you consume. And for me, I know I've got the habit of wanting to instantly jump on whether it's instagram or Facebook. First thing in morning, those types of things. I'm trying to hold myself back from a photography standpoint and have things that I want a post ready the night before. It's going to get up in the morning if I have that urge. I tried to post something. Maybe it's on Instagram. Usually it's instagram. Try to do that burst before I start consuming the stuff that I'm seeing. So that's been a big challenge for me. It's a small one. It's a simple one. But trying to create before I consume it is a fun challenge for me. Well, kudos to you, because that is also a huge step on one of the things I love about stoic philosophy. It's one of the things that I have, Ah, morning routine that doesn't involve that specifically because it can do such a disservice to our our plans. And if those of you who are unclear what Fergus is mentioning, um can creating before we consuming is a great way to not get sucked into the drama of everybody else's world of comparison, where we're looking at someone else's number of followers or likes or any of those things, because creativity is not instagram and the Internet is not your judge and jury. Um, and this idea of creating before you consume is something that I learned from my friend Marie for Leo, just that little nugget I've always advocated for it but didn't have the tight little phrase. And it's, um, when we create first, even if it's a halting, in perfect first simple act, we have done something. It's It's like a lot of you are. I heard some other folks in previous things. One of one of the your classmates said that she makes her bed first thing every morning. That's a little victory right there. It's very simple, but there's some psychological studies that have been, you know, happen. That's one the reasons military do it. It's another thing to accomplish, and then you revisit them in the day you show up in your bed is made. You might not appreciate it that moment, maybe tired, but this is a sign of doing something, and every time you create before you consume. It's a little victory. And in each of those little victories, you learn to trust yourself. And that trust creates momentum. And we know what Mo mentum creates, right? It creates results. So thanks for sharing. Ferguson gonna go for one other folk and then we will move right in there. Um O J. Donovan J. D. Smith. I'm gonna on you, my man. There you go. Love to hear from you. Uh, hello, Ticketea. Um and since your book club, um, I take a long time for me toe read books, but it's usually because of in the evening I'll ria future a few pages and all fall asleep, but I now have dedicated allowed myself to read one hour every morning before I start my work. So it's your book. I've got idea. Must become an idea machine. But I'm working on and also, uh, uh, Louis house, the school of greatness. But it's now that I'm addicted to reading books and all that. So Well, this isn't this space that you just created for yourself on our right Now it's for reading, and you're consuming information. You're a lying Sounds like while you are That is an action setting aside, Time to read and consume. Um, you it that our the more you use that our in service of your vision for yourself, whether it's reading or creating or working on your screenplay or, you know, signing up for the business license through the dot gov website. Whatever it is, you're starting starting a habit of doing a thing in the morning And that that slot, if you've reserved and protected it, can be useful over time, confused for a lot of different things. So I want to applaud you for carving at that time. Um, and for becoming, as you said, an idea machine, I love that. That's a good one. I'm gonna borrow that one. But also just don't get too caught up in just the consuming of the material. Can't when I remember that you take action. So you're not in that I d loop that, that imagining what you want and the designing a plan and going back and like, Oh, I get a new idea from Lewis and then I go back and do to get so rewarding you first for setting a setting aside the time that's incredible. And an hour is not insignificant. What would you? Oh, I mean on our every day for your passion, for the thing that's your side hustle for getting better for improving yourself in an hour. And we think about that is a major commitment. Think of the other things. How many of you show of hands here in the zoom called at a time on it? This was two weeks ago. Anybody disturbed by what they saw, it's virtually a 1 to 10 Lauren was not disturbed by what she saw, and she added, She must have rocked it. But most people, myself included, were extremely disturbed, disturbed by the time on it that we perform on ourselves because we realized how fleeting and, you know, whimsical. We are with our time, So shut out to you J D. For carving out an hour for yourself. Um, what I've found is that one hour leads to to two hours lead to four. And if you ask Warren Buffet, he says, my I'm not. My calendar is not empty because I'm a billionaire. I'm a billionaire because I've kept my my, uh, calendar empty empty for focusing on what he wants to do with his time in his life, not letting his schedule be. Everybody else's. All right. Um, let's see here. I want to do read. Okay. I often read at the beginning of all of these, um, and I want to have no exclusions. So for this six week process, So in doing so, I'm gonna pull up my It's from page 2 24 Build a genuine audience that loves what you do, how you do it and why all this should happen before, during and after. You've created your new product, your new website, pieces of art, your performance. Whatever Community building runs parallel to your creative work and it requires the same degree of consistency Feeling overwhelmed, take a deep breath because patients is everything. You need to be in this for the long haul. So pace yourself. Interlude here. Notice. Like what Jason J. D. Went from nothing to an hour. He didn't go from nothing to six hours, nothing to an hour. And that's a major commitment. And I said, You know, over time it comes. One comes, two becomes four. This is pacing yourself. This is being in this for the long haul. If you're wondering where successful creators found thriving communities, you were wondering the wrong thing. They didn't find communities. They built them. In fact, if you consider them successful, they've probably been building their communities for five years or more by now. This is true, even if you're only just hearing of them all. Runaway success creators seem as though they came out of nowhere, but they've always represented that always represented years of careful effort on the part of the Creator. Their community has no about them and their work much longer than the rest of us. Here in the mainstream, the anticipation for their big launch has been building for ages. Their community was the lever that drove the mainstream success you're now witnessing creators create first and foremost, but they want someone else to care. Got to lay the groundwork for future success while you are creating all right, I don't think the I think rather that that speaks for itself. Eso I don't think we need to recap or linger. I want to first, then turn our top of or next, then turn our attention to one of three topics that we're gonna cover today. The 1st 1 is finding your people. The 2nd 1 is the act of actually building your audience. And the 3rd 1 is launched. Um, one word about, uh, finding your people again. Maybe I was talking like a chipmunk because like my audio setting for not correct at that point. But I need to restate that we are creative animals and human connection is required. If we do not hold a baby shortly after it is born and actually touch it, hold onto it. The baby will not survive. This is not a nice toe. Have human connection in all of its forms. This is not saying you need to be at the center of the party, but human connection is required. And if our biology needs to touch it in some way, imagine if we don't cultivate it, we certainly can't then be maximizing the the biological, ecological evolutionary lever that social connection has cultivated for us, right? We we so many things. We fall in love with singer songwriters as they pour their how heart out on stage. But it's it's not always clear how many people have come together in order to create that one song to be able to perform in front of you the audience, whether it's on a live stream or in a in a previous world or a future world where we could sit in a room and listen to that person perform. So where do we go from here? Our role is to do two things. One is to show up, and by showing up, I mean for yourself and for others now showing up for others. Looks like this. I always say, Be the fan you wish you had right now, and I know the comment here. Comment, um, the chat and zoom and the comments online that I'm seeing coming in through all the different channels. You right now have an opportunity to create an connect. Other people I love sampling randomly, and people were saying similar things or who engaging? What do you do? You tend to go look at their handle. That's part of you. Showing up for somebody else is to be the fan that you wish you had for them. And in turn, what that does is, especially if you show up over time. That makes me curious and interested in what it is that you're doing like, wow Ferguson always here He's always engaged. He's always asking questions. I wonder what Fergus does. So I'm gonna look start looking at Ferguson's stuff Now. This is true in digital communities and in physical communities. I've seen people sitting in the front row of if I've had public appearances in New York or L A or and these people are traveling and I still see him in the front row. Absolutely. I will make time for them. Now that is not necessarily the means to success is getting your someone you've been learning from or inspired by to recognize your stuff. But you can understand if you experience that or sorry if you, um if you do that practice with a lot of different people in your community, that is, by definition, how you build it, right. If you show up, you are participating in that community. That community is growing your your n plus one right now imagine the same being true for other people showing up for you other people showing up at your stuff. My my belief is that if you are not happy with the number of people that are liking your post the the response that you're getting from your industry. Of course, we can only judge our process by what other people think. Otherwise, we would. What is it that the, um Now I was gonna go down a different story. I'm not gonna go down that. But we can't always judge our progress by how the market receives it. But we can foster. We should foster this connection that we know we will need. At some point. Maybe you're not there right now. Maybe if you go back to the, um, are learning modes from last week. Maybe you're in the private part, the individual learning where you're trying to explore and understand. And you don't wanna, um you know, everybody to be seen. This is still a great time to be showing up for others, because at some point, you're gonna want them to show it for you and notice I'm not aiming to make this a transactional I show up. So therefore you must show up. No, no, no. This is because it's the right thing to do to support your fellow human, to be a creator. And there's so much value and you showing up to other people as well. Not only do you get to see and and learn, but you get to feel what it feels like to be around others who are pursuing their dreams. That is a very powerful force. And again, finding your people, which is the title of this section, is such an integral piece of the the the Web that is success and fulfillment. So if our role in communities to fold the first is showing up and giving support delivering value, I did notice that Ah, handful of you did a review at Amazon and four creative calling. Thank you. I see you. I see you to let me that's value to me and to this community is value to me. Um, because you are showing up at my books page and typing in words and downstream at some point, I will benefit from that. But it's also valuable for the community cause you're sharing what you've learned your adding value and expecting nothing in return. Maybe if you are oriented around the transaction, I would invite you to decouple your emotional relationship with the transaction and try and be in it for the greater good understand that you will benefit. But but starting with and, um not expecting anything return in return is ah, very, very good practice. So the second role is to participate, to listen, to ask questions to expand your perspective by listening to a number of viewpoints by providing, um, prompts by if you're stuck. You asking a question. Not only is showing up for yourself, but it's showing up for others because if there 4200 people tuning in right now, certainly some subset of those people have the same question. Were very similar. One that you do now go back to the singer songwriter. So many people think if there's just one person on stage, er it's a poet or it's, uh, a a practice or a craft that is historically thought of as just a a solitary pursuit. Um, just I can't caution you enough from that mindset. I In the book, I used the concept of Metallica. You think it's just four people, but you realize they travel with literally hundreds of people to every single venue, and so it's a little more like a symphony than a four piece band. Because all of those things working in concert with one another pun intended, from the sound engineers to the recording booth To the executives to the, um, to the stage, builders are required to perform to put on the experience that you receive when you show up in a show. Um, so there's a really cool graphic. I want to go back to the phones here, and I'm going to start off with some chats from around the world first. Um, but I want to go on see here. I want to go to page 2 28 There's a graphic there, and that graphic is about, um, the community overlap. Now I've named a couple of different communities. I've named a craft community. For me, that was photography and photography is my craft. So, for example, if you were a writer, this would be the writing community graph community focused community. For me, that was action sports, right? That was, um, I could have participated in action sports as an athlete, not as a photographer. That was a on identity that I had owned for a long time. It's one of the reasons that I decided to photograph in that community because his community already connected to and for you. I don't I don't want to suppose what that is. But if you go to right now, this core community where those two things overlap again, I'll use my own example. Action Sports photographer. There's action sports community, and that's if you're sorry I or you, you know, jump out of airplanes or base jump or snowboard or skate or whatever. There's photography where those two things overlap to me, that was my core community, so I would invite you to start thinking about what communities you can join. Earlier in the class, I hinted about becoming a joiner and then that we talk about that. And in the amplify step, becoming a joiner is a turn off. It's a scary thing. It's weird for a lot of people. This is something this is part of your assignment today is to get over that fear is to to take some step and join a community we heard, um, already from who was it? I think it waas maybe Is Nancy talked about, um joining that right? That group now I don't care. I don't want to be prescriptive. Are you joining A If you're a writer joining a writing group, if you're a photographer joining a photographer group if you're an entrepreneur group perfume. If you're entrepreneur, you know, joining a tech group or something, I don't care. I just want you to start to develop the habit of joining something, and you will know soon if this is providing value. But I want you to commit to enough of these sessions that you are able to overcome the stories that we're programmed to tell ourselves when something is uncomfortable right up front. It's sort of like working out doesn't start to feel good until the third or fourth week. Anybody identify with that? Like Imagine if you said this working out feel good, and the next day you wake up, you feel terrible. You feel sore. You feel painful. You feel pain. Um, and yet if you showed up four workouts in a row, that's when you start to get the bus. The same thing is true with community. Um, so again I want it. That is one of your assignments is to become a joiner here. This is the heading on page 29 If the graphics on page 2 to 8. Um, dry your own Venn diagram. What are two different communities that you know you're in your craft and your focus, and therefore what? What might your core community be? And I don't care if it's small. Small is actually beneficial. You can have more impact on the community. You, um, can connect with the people who started the community more easily. You get maybe more personalized, one on one connection coaching ideation. Um, and then the benefit of a very large one is the breath. So again, there's really no downside in identifying the craft in the focus communities. And then, um, trying to throw a dart right at the group that is very much in line with the things that you want to do. So, having done this exercise, I hope for those of you who read ahead, um, does anybody can anyone to give us examples of both the core or sorry, the craft focus and or core communities that you are tapped into in your world? I want to see you through a couple hands up there. Okay. I'm gonna go from ELISA, and then I'm gonna go to marry Lisa Alvarez and then Mary Fox. There we go. Um, I have tapped into. Actually, it's related to the one that Nancy mentioned, and it's called Wild Idealab. And it's four conservation photographers specifically, and it's been a game changer. And I did that at not this week. I've been doing it since I was up in Seattle. Um, for your for your, you know, when you had the class before cope with the pre Covic and any right. So that was one of the ways I made changes after that class and on its been phenomenal. How has been changing? Let me ask another question, Lisa, how has the process Would you consider yourself an extroverted or introverted? And how how has the process of joining communities showing up being the person sitting alone at the lunch table saying am over here, I'd like to, you know, show up. But the, you know, did you feel like you connected with other people that you get value from showing up? They just talk us through a little bit, you know, one level deeper. What was it like? Yeah, um, it was absolute. I consider myself an introvert, although I'm probably right in the middle because I definitely have extroverted tendencies. But I need that time to recharge by myself and Bert. Yeah, Okay. Eman Amber. Okay, so I, um, that there was a lot of interaction on this, but in this particular community, they work on the zoom platform and have coffee hours. They have classes like the one Nancy mentioned. I did that class as well, and it continues on. So even though I'm done with the class, we still have question and answer periods every Tuesday where you meet, you show up. I'm talking to people. One of the questions. How did it feel? Would you nervous when you showed up? At first you say it like you're the newbie. Yeah, well, you know, I suffer as I mentioned last week, the imposter syndrome? Definitely. But there's a lot of there's a lot of value in talking to people who are have the same interests that you do and also are going through some of the same things that you're going through. So some people are at my level, and other people are have gone through it and can offer advice. This Just think about that. Thank you, Lisa. Think think about that when you show up in a community, we all are. Um you may have some anxiety about how we show up, but if you can cast outside even for a moment, show up when you enter a community, you there are people who are at your level that you can share experiences with that you're gonna learn from. There are people who are not as far along as your Even if you joined today, someone else is gonna join tomorrow. So there are people who are further behind where you are in your journey or your role in this community. And of course, there are people who are further along in their joining. And this is this is part of both your ability to, um, you know, reach up and ask for a hand and to help other reach down and help others pull them up. You know, this is like a This is structure in a social environment and around if you could put again your craft community, your focus community and or ideally, your core community to this, you know, if you can identify those folks, it's just an instant shot in the arm and yeah, I just Thank you for sharing. I'm going to marry real quick here. Hey, Mary, um, just share something. Yeah. Hi there. Share it. Share something. You're experienced. Joining. Well, um, I've done a lot of actually figure photography, and, um, I had a chance to meet with a group of people that are into the same thing I am and was able to actually start a group of my own locally. Ah, folks that go out and we do, um, shoots together and stuff like that. Yeah. See, this is this is also you, but you learn. Thank you. Marry what you learn from doing that is seeing what other people are doing. And maybe you can't drive four hours for every meeting, But maybe you can start something on a smaller scale. Maybe it's digital if, um, you know something online is ah, possibility. You know, I don't know how you guys have stayed in touch, Mary, but I would. I just heard from Mary was that she was inspired by what she saw it to do something that that was her own on a slightly different scale. Again, this is part of being connected to your peers and not necessarily seeing them as competitive. I believe that. That just that works itself out. Um, we got I just wanna go over to the other phones here. The text phones, Eric Francis, um, says he wants felt alone in the indie filmmaking world in his area, and there were no groups I could find. So he started his own group, and he adds, it did a lot to keep me going. So, you know, if not you who and if not now when, um, Dennis is giving a shout out sue on YouTube. Uh, Carmen on Twitter. Um oh, talking about the community of dog walkers and more like the cont. Sorry, this is a It's an amazing comment. How did the part of feeling less like a dog walker and more like being in a wolf pack? Yes. Um, the mother of Maria right now is asking how best to follow other people that are in the chat. I would just type in their name and platforms that you spend the most time socializing on. Um, if you are in the zoom call and for the folks that are you know that the comments section, the chat section here is open for you. So I'm not in there mucking it up. I'm drawing my my inputs from a difference set of platform. But that comment, that chat room is for you all to connect if there are people who are doing things and you want to share what it is that you're building or community that you've received value from over time. All right. Um, thank you for sharing. Um, Lisa and Mary. The best way to level of your own game is to level up your habits, level up the people around you, level up your processes. That's very hard to understand. Um, the concept. I guess we're gonna understand the concept of growth, but it's very hard to experience it without taking action. This idea, if you go back to the execute chapter, this is why I'm in such an advocate of taking a step. Even if it's in perfect step right now, you may have fear about joining. The community may be excited, but you're doing nothing unless you're actively participating in that community. That's where the rial value kicks in again. The best way to add value to your own game is leveling up, the people processes around you. Your heart. You've heard me say the average, the average of the five people you spend the most time with. I forget who said that first. Um, but it's very true. It is a This is why, um, community an amplification takes up 25% of the book. All right, that it's finding your people topic one topic to how to build your audience. Now if you came here for me to tell you specifically what to do, what steps to do to grow your instagram falling, I'm not going to give you that. So it's the wrong class, the wrong level of detail. And importantly, it's not the concept that I want us to focus on, because the mechanics of each of those things were slightly different. And there are all kinds of people in places and ways to think about building your community. But I'm here to give you the macro and the macro is that the people that have created success for themselves and notice I didn't say find success they've created for themselves. They have built in audience and they have spent time and energy doing it. Now I advocate. I call this the other 50% because in part, I want to underscore how much of a commitment it takes. And that is the other, because it is something that is not normally identified as a stepping stone to success and fulfillment. Remember, most people think that the work stands for itself. That's where most people enter this fear. And they say, If I just do great work that I will create success for myself not true after some time pursuing that you realize that, Oh, it is actually creating my work and promoting it. That's so it's not just the work. Everybody has to promote it. Think of the biggest movie stars in the world. They have to go on press tour to promote that. There's a whole marketing machine that kicks off. Everybody has to grow, so it must just be doing that work and then promoting that work. But if you're just doing that work and promoting network and you don't have a relationship with a, uh, a cross section of humans who are ready to receive your work for whom you have stood out over time, for whom you have shown up for them for whom you have inspired or connected with our added value in some way, they won't be there to receive your promotion. I want to really hard on this for a second, because this idea of promoting if you haven't shown up before, no one knows who you are when you walk on stage to promote the thing that you just built the play, you just wrote the script that you just wrote. This isn't very hard concept for some people, and it I will add that this was a ah learning curve for me. It's one of the reasons I started writing a block back in 2000 and four was because I knew that I didn't know that much. But I know I did know that if I shared what I did, there were probably other people who were going through the same thing that I was, and we might just be able to connect secretly. It wasn't motivation of mind to learn from them, but notice that the approach that I took was giving value first. Here's what I know and at first again to readers for readers is my grandma. And then I realized that my Grandma had to email addresses my database of, like, six people, but over time, that turned into millions of people, and over time it wasn't like I did nothing to contribute. I wrote nearly every day for years there's more than 1000 blood posts there. And that was the foundation, that foundation of the blog's what launched a lot of the early social success on, you know, as the platforms emerged. And then it was that audience, the social audience, YouTube, all the different chick platforms that wants to creativelive or that launched the best camera app and through creating the best camera up that expanded my footprint because now there was digital stuff scaling technology. So it wasn't just photography was technology. It was digital all the app makers and the tech forums that I got connected through. And then I used that community to learn an immense amount about further building community about becoming a better creator, and that community ultimately became, you know, the basis for creative lives. Early success. Now I admit that there was much of this that I didn't understand early, and that's why I'm trying to commit so much time today and in the book to helping people understand that there is not one creator that you follow that has not, um, followed this pattern in some it some scale. You understand that you start to participate in these communities at arm's length, then you maybe take a role in these communities. Maybe then you start your own, you lead your own. This is not about size. This is not about number of followers. This is about engagement. It's about connection. It's about staying hungry and staying humble. Okay, It's very important distinction between what we think of his social media and what community building actually looks like. All right, ultimately, in cultivating community in putting in 50% of our time in building community. This the number one place where people fall down ultimately in building community, is that they believe that it's just scrolling on instagram or on whatever your preferred social platform. This we often tell ourselves the teeny lie that this is building community and I would say that that is procrastination. I would say that that is unnecessary comparison and the difference is what is my intent when I open up the out. If my intent is to, uh, you know, go back to Ferguson's thing If I've created something already, cause that's how I, like, start every day. Put something out into the community. I don't care if it's community of two or two million, put something out of the community. And then I have a time box commitment and open the app with the goal of participating, as in leaving comments, learning from distilling information, trying to add value. Ah, heart of like comment is always best, but that is the participation part that tells me when I showed up with the intention intended just to scroll and consume mindlessly, or am I taking an active role in building community? I do. I think, uh, the idea of leaving comments is radically underappreciated. And it's not just a comment that's a heart or high five or an emoji. Just show something that you're actually engaging with. Work will do two things. One it will. It will help you understand the work that that person's doing, what went into it and how applies to you. And it's a different level of meaning and commitment for the community that you do show up on what happens over time is your this this intention around participating in community actively rather than passively scrolling. Um, if you can approach it with discipline, you can time box it. You can do this after you've already created something, insured it with the community. You can start to look at this as a tool is a laboratory is an opportunity of learning and growth. You can balance your commercial aspirations with your personal growth ambitions and aspirations, by how much you interact on what level you start to develop, a sense of you're required promotional skills and the skills of others. And you can realize that if you have a relationship with someone and you show them something that you've built, how much more likely they are to engage with it versus if you do not have a relationship with him. Now there's a handful of ways that I would encourage you to seek. Now we talked about the different phases of learning quite a bit in the X Q phase our execute chapter section of the book. We're talking largely about digital community here because we're in a covert world and getting together in person is tough, but I want to underscore that over time when it does get safe to be in closer physical proximity to other people, that this is not something to be overlooked. Um, there's also a beautiful thing about a book. Write a book is mentorship at scale, and the way that a book is better than a community is it doesn't talk back. You can sit with the ideas in quiet and not feel compelled to keep scrolling. You can go deep on a particular topic, so whether it's a book, whether it's an online digital community or whether it's a physical community, which I encourage you to start to spend time budgeting both time and money to attend physical gatherings not just in your, um in your neighborhood or in your locality. But maybe you do step out onto a national stage and travel to attend Ah, meditation retreat in, You know, in a place that you've always wanted to go, our study with a teacher you've always wanted to study with, Um, I think there's tremendous value there, all right, so that's really topic to This is the concept of building your audience, having him a long view, doing so with um, the goal of adding value, whether rather than extracting it and by being in this for a very long period of time. Those air, those air, a handful of things that will set you So you set you up for success. If you do not understand what I mean, now is a good time to put your hand up and ask a question. Because before we move on to sort of launching and getting your big project out there, you cannot do that successfully. Um, without having laid the groundwork for people to receive your work. So I'm in a first look here at the my little, um, text aggregator my comment aggregator. Um well, there's a lot of good stuff in here moving a little bit too fast. Um not see. Let's go back to them then, because they're too hard for me to pull something out of the chat. Alright, Sumers. Anyone have any questions about this? Lawrence? Got a question? Two hands up question. That is a great way to be seen. Let me, uh, meet you there. Go ahead, Lauren. Thanks for showing up. Hey, Chase. Thanks for having me can hear me yet. Some great awesome So my question is, I was reading through this chapter, and this was quite a revelation to start thinking about audience. I work as, Ah, film designer and our director. And so I've always thought that my audience was the people who are watching the end product, the film or the television Siri's. And of course, that's always years down the road from when I'm in the creative Croesus, it's so delayed. But now I'm wondering if my actual people in my audience are other people that are also creating film like producers, actors and people who are more in that mountain is me because you're the audience is so wide I don't have. I don't feel connected. And I wanted to go direction. You know, this is awesome. And I just gave you back to the diagram on page two to wait and for you to sort of, uh, excavate. You know what? Your do you work on specific films like documentary films? Or is it documentary films in a particular genre? Um, I'm reputable Netflix TV series. Okay. Okay. Cool. So the the craft community is your community of other people who are doing what you're doing. What you're doing and that and that is a very valuable one. Because writers, or did you say your writers that would You're think you're older? Oh, you are director. That's right. So the number of people that are doing what you're doing at the level you're doing it at the amount of information and knowledge and the variance of experience across. You know, all the folks that are in your profession is so vast and so valuable. You know, I always like to say you don't have to actually touch the stove to know it's hot when you just saw somebody else burned themselves on it. Hey, baby. And you know, this is of the hunk of value that you can get from other art directors, and I don't know how many you know what the budgets these things are. But sometimes there are several art directors on end of any individual product and project, and by befriending them, asking advice way before you ever offer any, um, that I think that ends up being a great audience for you to, um, community, rather for you to participate in. And if just as an example, let's just say you look around and there isn't a bunch of, um, Facebook communities or a bunch of great email lists for people that are in your area of work. This is a way this is an insight that maybe start one does. This positions you as not not necessary and authority, but as someone who cares and people can feel whether or not you care, and these people who can feel it. They are your customers there, your peers. They are the people who hire you. These this is a valuable service that you can provide not just for the community but ultimately for yourself as well like. And it doesn't have to be a heavy lift. It doesn't have to be you now being a full time community organizer. That is what so many of us think I can. I think you can scale your effort, um, to the group of art directors who work on TV film Siri's and learn a lot, even if it's just to gripe about clients or to learn about someone who is not that great to work for someone who is really amazing to work for and it's very it's very consistent across industries that people have a fear of, um in having a community around a narrow thing like that, where you get hired and fired by a smallish number of people that, um if you give away your trade secrets of your contacts or whatever, that you are somehow putting yourself in a disadvantage, it's very common. In fact, I only have the experience of the opposite being true. And when you show up like that and you show up with an open book and open roll index and, um, and you bring transparency to an industry that historically hasn't had that or you bring authenticity to a community that was historically full of backstabbers and me, me mine people who are hoarding information, it has this, um, extraordinary power to blow all that up in your favor. It's like showing up being confident in a way that when everyone else around you is is not confident. There's a, um you get to be perceived as an anchor. This, in turn, provides trust not just to trust that you have with others, or they might have in you but wouldn't trust that you have with yourself your ability to put information out there. Insurance very hard for me to quantify all of this stuff, but it's very easy for me to assert from experience. You know, my own experience and deconstructing this successful lives of so many other people that have created or cultivated this community of around their craft downstream from that, if it's the end audience, I know there are a lot of people who want to be our directors on the level of projects that you are working on. There are a lot of people who want to do exactly what you're doing right now, and that is a great community for you to cultivate. Even if you think there 10 people who are interested, there's probably 10 million. That's a cookbook thing about the Internet, right? Um, and so whether you were, you can imagine one is a bunch of your peers, people who do the same things you dio and the other is people who would love to do the same thing that you do who are maybe in the broader concept of art directors and maybe some of them are not necessarily in TV, but their into their currently in digital, and they want to go into being an art director for online video or something, you start to see the different permutations of the different scales that you could operate at the different kinds of communities that you can participate in. And I would just say, Don't don't limit yourself ultimately becoming a joint. You know, again, that thing on to 29. My goal in saying that is not to get you to spurn your time or spoil all of the the time that you want to put in a burning in developing community. But it's in your start to develop a feel, what's working and what's not working. Do more of what's working unless what's not working. And, um, I think there are probably 10 different ways you can further slice this. I use my example of photography and action sports and my overlapping court community than other action sports photographers. So however you position your Venn diagram, I would encourage you to try and do that for five different times. Show up to some of those different communities and you'll see which one provide value for you and where you might be able to add value to the other. Thank you. Yeah. Thank you still muted there. Lauren. Sorry. Um, hey, just as an example, Lauren, I just want to tell you I'm looking at Facebook and I'm looking YouTube live, and there are people saying I would love to do what you do. Eso I mean, yeah, where we here, Um, Patricia Thomas Smith says, How does one get their story ideas out there to the right person to get on Netflix? You know, like just that is a micro example of however many people are watching right now. There's already people are in your community or right for a community that you can champion or, you know, play a small role in or start your own. Just today, just in this small team, he's upset and never lose track of that. That is a thing that is part of why there's 50 faces here in the zoom call, and there's everyone's could see the comments. If you're on any of these social platforms, it's just a reminder that you're not alone, and that is a huge part of the creative process. This continual, you know, bringing back to I'm adding value to myself and you know, the best art, the best creations add value to others. Remember, everything around us was created. And that crew I am benefiting from the creative aspirations of so many other people. Right now with this microphone, the technology, the monitor, the desk, the furniture refrigerated. That's keeping my Lacroix cold right there. You know, I just It's It's really hard to overstate. Um, alley over on Facebook. Bernie on Facebook. Eric Grady, Um, thank you so much for your your comments there, China me in support of this community, and they're behind you, or and they want you to know that you got this. Um, let's see here. Going back to my document. All right, Um, this is going to be my request to share. Ah, potentially negative experience and takes a little bit more courage. Just know that I appreciate anyone being willing to volunteer. I'm in a painted picture here. You have been working on this presentation at work or the song or this, um, fill in the blank. Whatever it is you, you, whatever your craft, you've been working on it for a long time, and you put it out there and it was tumbleweeds was crickets. It's nothing right now. You might understand. Ah, high Know why the person who sits across from me at work? Uh oh. Are you know who has a very similar profile to me on Instagram? Why? Their work is Jason's telling you right now when they're works being recognized. And my wasn't because they've been building community. So you know that now post facto. But I would love to hear from someone who had the experience of putting something out there. It didn't get picked up. They didn't get the traction that they were hoping for. And now they've got some fear because of it. Anybody willing to go there? Yes. All right. Um, I'm a muting the name there is Kim, But there are two people, so I don't want to be presumptuous. Um, welcome to the shot. I'm asking you to a mute. There you go. I can't wait to hear, Please. Share at Chase. My name's Lance. I'm a writer. I've been writing pretty much since I was nine. A few years ago, I wrote a whole novel. It was part of the nanowrimo where you try to write a love. It pulled off 59,000 words in 30 days. I went through about four edits and put it out there into the world to a publisher in New York. It was a small, independent publisher. It went through their original added to her who was emailing me every couple of days about how amazing the book was. How scary the book. Waas Um, his wife was even mad at me because he was reading it out loud to her. And she was having nightmares. No, it went all the way up to their chief editor, and they were talking about all the things that wanted to do with it. And then suddenly I got an email from them. They rejected the book, and the reasoning was they didn't think that they were big enough or capable enough publisher to do anything with the book. And they thought that if they put it out, it would just lay there, and it kind of sabotage the whole thing, to have all of that positive feedback and then to just have them dump it. Even after I said to them, I'm completely okay with us growing together because this is my first book. It's my first novel. I've had poems and short stories published but it's my first novel and they still rejected it. And I've submitted in a couple of places since then, but not really with the same kind of enthusiasm. It kind of train wreck my enthusiasm for that particular story. Well, you said, Lance is running. Yeah, Lance, let's everybody give a shout out to Lance for sharing. That is, it's hard core man. I appreciate you and a couple of follow questions, and, um and then I'm gonna deconstruct a little bit of what I think is going on. And what, um, I may be recommendation. So have you done anything else? Sense? Have you written another novel? Are you writing consistently on another project? I write consistently probably 1500 to 3000 words a day on different projects, depending on what I'm working on. I have completed one book since then, but primarily I'm focusing on poetry and some nonfiction currently, and she and I were working together. She's a photographer. We're looking at a couple of joint projects. Amazing. All right, so that is music to my ears, because here's what often happens. So when you compare yourself on the back when you have a lot of especially early enthusiasm from your friends or in this case, from the publisher. You take a few steps, you start leaning in, and then you get smacked down. What often happens is this period of mourning appears sort of reconciliation with, uh, um being let down and that you are continuing to write is very uncommon and very powerful in your favor. Like kudos to you. That's huge. And there's a couple of lines in the book on I have in my notes here that as a reminder to all of us, you are not your work right. Your work is one aspect that you're trying to create and share with others. And it has so many things intertwined with that, your level of skill and actually being able to say what you want to say. Your ability to used to be good at the craft, right, like there's that's the creative gap, right? The gap of what you can do as a photographer, what you see in your mind and what you're actually capable. There's often a gap there unless you're a master, you see one thing and you put it on. It doesn't quite look like that And so, almost by definition, right, if you haven't mastered something and you put it out there and there's a gap, that gaffe leaves room for misunderstanding and misunderstanding of the work of your intention of whatever. That's why you master your craft. So the message that you want to say is the same exact message that gets out there in the world. But also remember that you can't control the other people. You can't control the receivers of your heart. So if you convey by practice disconnect from that you are the product of the work product that goes out there in the world. And so in rejecting the work, the publishers not rejecting you, the artist, they might have 50 other things that look exactly like the thing that you don't know why they would have rejected it right there might be there might be five other projects that are exactly like your instead of further along in the pipeline or someone they work with for a long time. Look who is working on something that similar enough that they can't produce to can't publish two things that look like there's ah 1000 ways and me recounting all of them. It's not, You know, the best use of your time, but when it comes to a launching products, putting them out there in the world, getting them in front of the people that are, hopefully your allies in getting this this work to the world, there's gonna be so many different emotions coming up. And there's gonna be so many different opportunities for things to go. Not well that if you can disconnect the amount of success or recognition or traction or whatever word you want to use that work gets, you will be stronger because of it. Now what Lance has going for him is that I heard that he wasn't dissuaded in the act of writing so many people that just causes them to freeze, and they don't do anything else. And they will do everything to try and get this work put somewhere because there's the sunk fallacy, the sunk work fallacy of Oh, now I did this work. Therefore, I have to keep banging the door on this project, and I know people lots of people, myself included, who have created something and have shopped and shopped and shopped it, and it's still not getting the kind of traction that you want or it's not getting the adoption that you see if you think it should be in the market place, you know what? Get back to creating. This is the Andy Warhol quote like that. Everybody else judge your work and what they're judging it you're just making more work. So when Lance, you know, you stand in front of a couple 1000 people here and talks about being rejected by a publisher, Um, it's my hope that in having him be vulnerable like that that you realize that you're not alone. And we've all had this concept of tumbleweeds. The next question that I want to ask Lance, if I may, is now that we're talking about community, and now that you realize having that's just one publisher that you have a relationship with, they've seen some of your work. Can you describe to us? Are there other actions that you are taking to further build and develop your community? Or it sounds like you're very prolific And this is what a lot of creators do is they just put their head in the work That's awesome and no write another. You've already got another book and you're working on two other poems. And through the nonfiction pieces, I just want to ask if you're building community, because if you're not spending time building community and you're just cranking out the work, this belief that the work will stand on its own and that merit happens to meritorious works is that that's a false belief. So and I'm asking this in order to be able to provide help and further guidance is you're not. Don't worry about it, but I want to know, Are you spending more time cultivating community? I am now like I'm almost obnoxiously extroverted. Um, I'm a storyteller of storytellers, of storytellers, and I've done everything from stand up comedy to magic. So I'm I'm yes, amazing. I had a great great magic routine when I was in second grade. It's not falling off now, but so I'm friends with a lot of writers, including some fairly famous ones, and we talk a lot about just the work and what's what's trending and what's interesting and what's beautiful being written out there right now. So now that I'm kind of getting past the hum of that book that I really loved so much getting dropped and getting back to writing things that I think are actually even better than that book. I think that I'm past that hurdle of the rejection, and it's really been contacting other writers and photographers and just artists in general and saying, You know, what are you struggling with? Is this what I'm struggling with? And we all kind of talk each other through it? Cool. Let me ask another question. Here, This is using this. This third topic of launch and you in particular lands is a little bit of a case that here, because here's what I heard. You're continuing to connect with other writers, other publishers, other. That's fantastic, very valuable. But if I'm doing the map of the community map that I'm asking it to draw from page 2 28 where you've got your craft community sounds like you're investing a lot of time there. But are there are other writers? The primary? Let's just I'm just going to say you write in science fiction. This is not the point, but the point is actually to create a little distance between you and whatever you write. So there's the people who consume science fiction, science fiction, readers, science fiction, book buyers. And then there's other writers, right? And I want to know, Are you cultivating a relationship with end consumers who are ultimately going to buy your books or to buy the books that your poems are in? What I do find is that and this and that may not be true with you, so I'll let you chime in in just a second. But a lot of and this is what I noticed in large part in the photography community. When I first tapped into it was it was all full of other photographers who were in an echo chamber of photography talking my I get their work 1% better and the last time I checked This is one of reasons I sort of shied away from that group early on because I was like, Okay, how many of you people are gonna by my photography, who's gonna license it and put it on a billboard summer? Who's gonna license it and put in front of X number of people? So I realized that they were a community, but not the community that I needed to Foster. I need to start building the community, those air communities that conjoined conjoined, the photography community. It existed before I, you know, came into being, and it will exist long after me. That's a thing that is ongoing and I conjoined. But what about the community of people who are ready and willing and excited to receive your work? What if you put in you know, you reading 3000 words a day? That's just amazing. Again, the ability to be a prolific artist is so it's so valuable. What if you spend of those words every day writing a daily newsletter and you created a a group of people who like what you write and you took a couple online classes, a creative live or were on the Internet wherever you want to go about, you know, building a community or writing an email newsletter for a select group of people that has a little bit of your writing a little bit about what you're writing. Those are people who are going to be buying your product notice. This is not not participating with other writers and other publishers, and you need to show up in all the places where those people will you know by and promote your book. But what I found is an example is I went with harbored whether you go with Penguin Random House right there. Actually, when they give you an advance, they're giving you an advance based in large part of the community that you've already developed. They look at that. That fee as Anak Wiz Ishan cost for them. They're acquiring new users through you. So until you start to have an audience of your own, the publisher is going to be less likely to invest in you because there's someone who they would determine is of similar quality to you that has been developing their own set of customers ready to receive their work. And I want to make sure you understand the difference between having relationships with publishers and having relationships with other writers and relationships with an end consumer. Talk to me, Lance. I think that I've got the writers and I've got the consumers, but the publishers are is sort of out of it. I publish quite a bit of stuff, just sort of free to the public on my Facebook page. That's really the only place I publish is there. Can I want to start a website? A blog's something like that. I think I need a little bit of guidance on the technology of that whole thing, how to maintain it and how to spread it. So I think that idea of taking the class is probably gonna be really beneficial for that kind of thing. Sure, sure. I'll give you two of the things Go to medium dot com. Click started account. You could be writing on medium in inside of five minutes. Go to, um, wordpress dot com Click on Started blawg. And right now, I was thinking like, Oh, my God, I have to have the perfect girl. What am I gonna write about? No one's gonna read it for the first, like, six months, So just get writing. Put your ideas down. And in that for six months, you've got plenty of time to figure out all the other details. But everybody wants to figure it out and get it perfect before they start, which is the reverse of what they ought to do to create the most value for themselves and their readers. So just this last little exchange we've had here. It sounds like you've got a relationship with other artists and authors. Sounds like you'd like to know more publishers, but what I want you to do is create an audience around your work, could create an audience of consumers willing to pay for your work, and the way that you do that is a very small, lightweight ways over a long period of time. This is why it's the classic 10 year overnight success, right? You and just your Facebook group alone is not enough, right? If if you can write long form on Facebook, I don't think you can, Um, then that would be maybe a better one. But because they can't really consume your writing, or if you're just pushing your writing to the platform and not actually engage in there, you're missing a huge opportunity. Um, I do like the idea of personal blocks, and I like personal email newsletters because being able to be in someone's inbox is very valuable place to be because they've said that they know you. They trust you, they want to hear from you, and you know that creative live and be personally constantly trimming that list because the people who aren't engaging with that work, they're not my people. So if you're not this year, the classic perfect example for us to have this conversation around Atlante's because you're engaged, you're willing to do the work. You've had some early rejection, but you know, I think there's a sense of confidence that your work is good and over time you will find the right audience. But what we would like you to do is spend some time some very explicit time building an email list, having cultivating a relationship in social channels. Just so you know, I recognize you showing that piers part of this because right now there's some people like I want to know. Maybe you can put your you know, any of your writing and links to some of your writing here in the chat. This is part of showing up, but I want you to overemphasize take, you know, 30 minutes of that 90 minutes that you're writing 3000 words every day and go leave comments on other people's Facebook pages. Goalie comments on other people's instagram show up at, you know than the nine most governors you and my mom. Is that right? I was get That's the name. I think that's a city in Canada. It's a very It's a very place in Canada. It's right. And yes, Um um, whatever the writing group is called where you read a book in a certain amount of time, there's a huge community there. Start to see those humans out. That buyers of the work. All right, I went deep with you. Lands huge shadow to you. Congratulations for having the discipline to do the work. Now there's the the same amount of work that you put into your craft because clearly you're proficient. Your prolific, you're engaged with what you do. I want you to find a way through this community through creative life classes, to get better at social media, to start writing in a public forum and to create an email list because that is the unlocked for you. This is why amplify exists. You're you're in the perfect person to share your experience. And I want to say thank you for showing up, but huh? All right. Um, I want to touch base on a little bit more here on launch. Make sure I have a few additional notes here. Um, a lot of people, you know, I guess I'll, uh, I'll go back to where we used Lance as an example, he stepped up and was willing to talk about being rejected. Um, rejection comes in lots of forms. Um, there's the story that I tell in the book of Judging Who created Rejection therapy and rejection therapy. And if you're not familiar with that or if you missed this part of it, the that is the idea of getting used to being told no Tim Ferriss. I think he got turned by turned down by 36 publishers for the four hour work week before one took a chance on him. And thank you. This idea of getting used to hearing No, I think the bog post that I would steer you towards on my site. It's good says yes, it's for wimps. Um, and you know, this process of orienting yourself around getting rejected is developing a muscle of, um, willingness to continue to put your work out there at, uh and get rejected Jang just to tell that story. If you're not familiar with his work, he, um But he was about to break through, and it started. He had funding and everything, and in short, he lost it all and was very sad and frustrated and realized. This is one of the first major rejections he's had in his life, so I wanted to get used to it. And so he started. I think you tried to get rejected every day and buy. He was doing a number of things, like asking people for favors Or, um, that my favorite example is he the to to experience interesting things come out of this one, is he? He went to crispy cream Donuts, and it was during the Olympics and he said, Hey, I really like all your doughnuts. But what I don't see here in the shelf is the Olympic rings. So I'm wondering if you could make me the Five Olympic ring, a doughnut that looks like that with colored frosting and stuff. And, of course, anyone is expecting anyone in this call who hasn't isn't familiar with stories expecting them to laugh him out of the out of the building. But what you'd be surprised to know is that they actually made it for him. They made him this custom doughnut, and it was because he asked. And so Well, certainly he got used to being rejected because he asked him as many absurd things as he can with the goal of getting told. No, you also be surprised at the number of things that he was. You know that people obliged in his ask. So you're ultimately creating multiple muscles when you're doing this process of being getting used to small lightweight rejections? He asked as it has an exam. Another example. He asked a police officer if he could drive his car. Cops it, Yes, trove this police car around. So this combination of being willing to be rejected as a mechanism for developing thick skin and realizing simultaneously that if you don't ask for it, people are not out there running around looking to provide you with all the things you need. If they don't know how they can help you, this combination of things is very, very powerful. So, um, there's a lot of Thai, also with um, who matters now, a show of hands and maybe chime in in the comments. If you're familiar with my original conversation with Renee Brown, it has to be 10 years old. Now consider bringing it to your friend. Um, and that interview. If you type my name and hers, you'll see three or four times she's been on on my podcaster and or creativelive. The oldest one, I think, is one that I would ask you to go check out and again. Sorry, show of hands if you've seen or heard that conversation. The Hannah van is very excited about it. Most of the people I put it at the A couple of pages here in this room. Callers, I put it at 50%. So for the other 50% who are not familiar with that, that would be a recommendation that some another piece of work. And I'm seeing comments come in A lot of people from around the world guess favorite episode ever, of course. Um oh, sorry. Leo wants to know what was the rejections, guys? Named G a. J I. A. Jane G J N G. Um, So lots of folks have seen that and one aspect of that one thing we cover in that episode, which is why I bring it up. It's because Rene carries around a list I think it's five people. She's written down the list of whom, whose, whose opinions of her actually matters at the end of her life in a perfect world. Is it your next door neighbor, the person down the street or in the most the narrowest sense, whose opinion of you whose esteem of you actually matters? And you know the idea behind here is your spouse. Maybe your Children, Um, this whatever the list, is your best friend. She writes that list down, and she carries around with her. And in moments where Internet comments come in or another rejection letter comes in from a publisher, you look at that list and if the name of the person who rejected you or the next door neighbor who chided you for something or the, um, the band member who didn't want you to be a part of the band anymore because they thought your singing wasn't right for the band, if their name is not on that list, then what do you do? You just get your ass back to work and you're looking for other people, different communities, more people to connect with your work. That is not that person so I would encourage you with some homework to make this list. And it is a list. It should be short. I like the idea of carrying with you have put it in my phone. However you treat it, whatever you do with it is up to you. I just find it to be a valuable exercise. And again, if you're just tuning in or you miss the part of the intro, this is from my conversation of Burn a Brown. I think it might have been 2010. Now that sounds crazy. Um, it's just I I I found it personally, very valuable. There's also a very, ah quote that Bernet champions, which is a Roosevelt quote called The Man in the arena. Um, as another thing, I would encourage you to look up on the Internet. The man in the arena, um, very gender bias, I acknowledge. Try and look through that and see the quote for the merits of it. And in short, it's if you're not in the arena and Europe in the cheap seats. I don't actually care what you think. This is a very powerful muscle to develop when you're launching anything on the world, whether it's a presentation at work or your first novel. If others are in the arena and you respect them, maybe they're not on that list. But there's someone who is actually doing the same work that you are doing. I like to listen to those people, especially if they are further along in the process than I am. Have more experience. Are are further along in mastery of the subject that I am trying to master. But here's the weird thing that correlates with those people. They are almost never the people that throw rocks because you know what they're actually doing the work you usually get. We all usually get, um, nasty comments from people who are not as far along in the process as we are or who not subject matter experts like we are. We're not actually doing the work. So whether it's from the cheap seats, um or, um, any other comment that's unwarranted. I would develop a muscle and a mechanism for determining what matters and what doesn't. That's the course this is. That's the point of the list and also a radar for people whose opinions do matter whether they're on that list or they're people who are further along on the process than you again. They my experiences. They generally don't comment on your work specially negative, negatively. They makes a positive thing when I leave comments and I see photography that I like. I see writing that I like a use products that I love. I try and give him a shout out because it's someone who's built products that are used by tens of millions of people in by someone who has won a lot of awards in photography and created a living in a life for myself. I know having been through that, that the person who's seeing that comment right now we'll get a little a little jolt of positivity. Our success is fleeting. Failure is never permanent. All things jump pass. Also, success is not required. You conduce you everything right, everything right and still get the result. That's different than the result that you want. That's because the world is a complex and very dynamic thing. So many folks were so well positioned I loved. I'll just use the example of my friend Amy, who started a Coworking space called the Riveter. It's a place built by women to include everyone Coworking specifically with that ethos in mind, it was doing so well. Code head can't get people together. She had great investors. A great idea, very timely ideas. So many things were working and not a lot of us could see a global pandemic coming as a a zit, easy and swift way to crush your business. If that business happens to be getting people together in a small room, you could see how that would have a negative effect. I believe that Amy did virtually everything she could to create success that she was are you experiencing through? But I felt like was merit. And then to have ah, global pandemic wipe it out. Um, again, you can do all of the things right and still not get the outcome you want. That is in part why I recommend you not be attached to the outcome and you start to attach yourself to the process. The part of the process that land shared about loving, writing and putting it out there. And the end result may not be what you envision, but one thing is for sure, and that you will grow in the process of whatever it is that you are doing, whether it's becoming better at cultivating community, a community writing to receive your work, whether it is your working in your craft, whether you're trying to find your core community, that is the overlap between the craft in the focus communities. I don't have any experience with anyone saying that none of the work that they put in on those things was not not helpful. Onley. The opposite is true that they learned something from that. And as we said back in week one, the cool thing about the creative process in about creativity is no effort is ever wasted. All right, so I'm going to do a little recap here. Three topics for today on Amplify or you need to find your people. Do the work to think about communities and join them. Build your audience. Building an audience is not just social media building. An audience is developing a relationship. A one on one small number of relationships with people were actually really to receive your work. These air not co crafts people. These are not people that are in your industry, necessarily. These are people who buy and consume whatever it is that you're making, or they subscribe to services that you're providing and and then launch when you launch decouple. The results of the launch with who you are is a human being. Sharing and shame are unnecessarily connected. I'm encouraging you to disconnect the shame or the worrier, the sadness, guilt, the any number of these negative emotions with the process of sharing your work, you are not your work. What you are doing is learning how to create an audience, because everyone who has cultivated success for themselves has cultivated an audience ready to receive their work. So that's what you're working right now right now and decouple shame and embarrassment. Part of the way that you do that is writing is reading that quote the man in the arena, writing down people who actually matter to you. And if the criticism that you're getting is not from someone who's on that list, keep going. I want you to do the homework. I want you to do that list of people who's opinions of you actually mattered deeply to you, not just sort of on the surface. It's nice if your neighbor likes you, but not required to. I don't identify your communities. Craft focus and then core. I want you and I'm using again lands. Thank you so much for sharing. You're amazing at this. Start putting work out there where your community, the community that you love toe have who are clamoring for your work, where you think they hang out, Start putting your work there and consumer, Who's the customer that will actually write a check would sign up for email. Newsletter would give their texter their email whatever to be a part of your community. Start adding value to those people where they are. Do not expect them to, you know, come to you. You have to go where they are, so put your work into lots of places. And a lot of this has to do with learning how to be very uncomfortable. Because although we're social animals, we have been conditioned to be risk adverse. We look a being rejected, um, by a publisher or not getting very many likes on our instagram post as the saber toothed tiger. Neither of those things were true. The being rejected by a publisher and not getting very many likes is not going to have a near term negative effect on your ability to stay alive. So remember that you're working into your biology in your biology, wants you to be scared and operate from a position of lack. It's through the process of creating over and over again that you're gonna disconnect. Um, the the where you're gonna, I guess, um, turn down the volume of the noise in the system that having fans and followers can create, in short, get comfortable being uncomfortable. And then when you do struggle, when you do get a rejection, what I love about Lance's story is that you could say that that was a failure because he wrote a book, try to get it published and didn't succeed. Or you could look at that as just a stepping stone, because will do we believe that Lance will get this work out there. I do unequivocally. And they can see a lot of other people do to Lance. So, you know, failures only failure if you stop and clearly you haven't stopped, Lance and I would invite all of you to take a page out of that book and look at failure as lightweight low, You know, lower case f failure as a stepping stone to success. Look back. The best way to do this is look at some other aspects of your life where you first got thrown a curveball, and then what was the downstream effect about it? Either strengthen your resolve, helped you learn new skills, made you turn in a different direction where you didn't expect to create success. And you Certainly. Then, you know, we're able to find something. You can look backwards at a number of these elements of rejection or failure in your life and recognize how critical it was to where you are Now, remember when you wanted what you have or what you're doing or you becoming right Now remember that because it chances are it wasn't all that long ago. All right, those are some action steps. Um, I want to closing, read, and then I'm gonna take questions for another 15 minutes or so because we've had a chance to integrate some of the questions into the curriculum from page 2 44 where the closing reed's gonna be. Um, actually, we got my cut and paste it here. Creators create first and foremost. But if they want someone else to care, they lay the groundwork for a future success while they're working. Think of the artists and entrepreneurs who are crushing it right now. There was a time when nobody paid any attention to what they did. They spent years participating in order to do what they've done Now. They spent years in other communities, establishing a base camp and patiently adding value to others until people started to notice then and their unique contributions. Slowly, they built direct connections with people. Eventually there came a tipping point when that creator suddenly had a thriving community of their own, eager to engage with what she had to share. This is the thing about building community. There's so much work in the trenches. And remember, it's the work that happens when no one is watching that matters the most. I have responded if I haven't responded Teoh to a D M or some individual communication with, probably, I would say every but that's a probably a stretch with most of the 4200 people who are doing this class that we're doing right now. I would be surprised how long would it take you to type out messages? Ah, long time. That is the amount of time that I put up into just creating this, let alone the tens of millions, that creative life. Right? You start to when you start toe uncork the sort of either success or the participation or the relationship that the creators that you admire or the folks that are living a life that you aspire to live or that you're inspired by when you start to, um, deconstruct the amount of work that's gone in it can have one or two effects. You can say I can do that work sweet. I'm going to start doing it now. Replying to D. M's reaching out to other people, adding comments on their posts or overwhelmed Oh my God demanded that for 10 years. Right now, Lance's sing like I want to get my next book out there two weeks. I don't have two years. It's OK. We're all impatient, but this is where the long game of building community comes in. The only thing you can do wrong is not start. All right, that's the closing. Read now. My favorite part is call this one on one in front of threat. Thousands of people advice. I want to find a way to add value, um, to as many people as you can. In short amount of time. I want to go to Facebook and say, Ali Rice, thank you so much. You know, she's looking for base camp, looking to create real connections. Um, Harriet loves the statement. Failures only failure if you stop. Redonda talks about failure, pushing her to do better. Diana is using me as an example loving that I personally chase. It followed so many pads and none of them have been mistakes. We've learned something from every one of those Mets. True. All right, who wants to go into some therapy land? One on one. How can I had some at some value to the folks on the call here. All right, Henry, Travis is in the house. Henry. Nice to have you. I don't think we've heard from you yet. Welcome. No, thank you very much for having show I am getting a lot about every week. My question was gonna be as we plan climbed that mountain on different projects, I would say I'm a starter and I'm involved in lots of different projects. But as you go to Chuckling Mountain even after I have some successes, the chance from use when I can't see that the path and so I can take the launch on view where kind of, uh, just take the easiest way and have had a hard time digging in to really try to make great strides. So my question is, just how do you pick the next Philip Klein? You have to take it easy rate. Do you just go straight up? Do you? How do you, um how do you said next way to attack the problem? I I love getting really clear about the problem. And I confess right now, I don't know if your biggest challenge is where to next invest time to grow your community or if you have some other challenge. So I want to get really precise on your problem. As precise as we can Dio as it was precisely. We get in your as you're willing to get here, so be a specific as you can. Whether where you right now. And what do you wish you had more or what was different in your life. Okay, so I'm working on an APP development project for myself personally, and it's been several years. Let me ask you a question, Henry. When you say so, is your audience an audience of one? You want to write an app that just solves problems for Henry? Yes. So I'm solving a problem that I have. And then I think 0.1% of seven million people have, And so but I'm building it for myself first. That's a good process. I just want to make sure that you don't want that to be the end audience. So you're holding something because you have a problem, which is that's one of reasons I built best camera app because there was no great place to out of take a picture adequate filter and then share it to social media. So I like your thesis. This is good. Okay, so you're building a product that you think you like, and by extension, lots of other people keep going, okay? And over the years, I've been doing single handedly in my spare time and, uh, hasn't successes. I've gotten things that are up and running on development. Um, but obviously the end goal is gonna be to be on the APP store, and I'm not there yet. And I've had some technical challenges. And so, you know, Joe, I focus on the development peace or outsource it to focus on. And so I have kind of dabble in other areas, like sketch for logos and icons and things like that. And so I kind of tend to great go. So what makes sense? Okay, I That's very hopeful that that little the the details that you're at around there, so a prototype is worth 1000 meetings. Your job is to build a working prototype that you can use to both. Make sure that it's solving the problem that you've identified and then ask other people if it solves them. Prop that that problem for them. In the meantime, this is very relevant to the thing we're talking right? Talking about right now is are you cultivating that community of 0.1 of seven billion people? Do you know where those people are? Do you have friends? Can you name them? If you held a party with anybody, show up. If you put out a desire with anybody, read it because again. You're right. Now you're a focus group of one. You have no other inputs. When I would like you to do is have a group of people that you trust that are trying to solve a similar problem that you're trying to solve or that would be willing to give you feedback on the thing that you're creating in order to solve the problem. This service, this is the community. Nothing one. You develop a working prototype and until the prototype is working, keep developing the prototype right when you have in parallel with this, because again, prototypes were the 1000 Me, You can tell people what you're gonna build, but when you show up and you have the thing in your hand I built this. What do you think it isn't? It's exponentially more valuable because a lot of people say I'm describing this thing and I wanted to look like this and be like this. We all have different levels of learning and cognition. Our ability to visualize they might give you feedback on a thing that cause they don't understand what you're trying to build vs if you actually have thing in your hand. So you like this. Does this work? Is this thing this widget? If I'm Hey, look at my fingers were sore and I can't really My fingers were too big. I don't know how to play the guitar. I developed this thing called the pick here, use it. And a person has been playing the guitar the whole life has never seen a pic is like, Wow, this is incredibly useful without the pick. If you're saying yeah, I got a thing they might be picturing Ah, hatchet. It's too big. It's in its metal. It's not light enough. It's like, developed the thing And I don't care if you outsource it. I'm not concerned about attacker that you use until you have a working prototype, you're gonna be behind the eight ball. Create the working prototype in parallel. If you had this working prototype today, who would you give it to? Who would you show it? Who would you be excited about putting it in front of? And if you don't have a long list of people who want to know that you have solved this problem, then you need to start to identify those. This is why I like Let's I'm gonna make up some stuff right now so that you don't need to to go too deep. If you're worried about your product or project, if you're willing, I'll ask you about in a second, so you can start to think about it while I'm talking. If you want to share it, let's say you're diabetic and you've developed an app that can read blood sugar through the skin, uh, through your skin, using the camera in the IPhone plans. Guy maybe, but let's just say you develop that. Do you have a relationship with the American Diabetes Association? Do you? Are you a member of the trade organizations? Do you show up where people who have diabetes want to get more information? Do you have a blawg where you write about having diabetes and what you do to to put it at bay, to manage it, to work on cures? This is what I mean by building a community of people because once you have the prototype, then you can set it in front of these people. I don't care if there's 200,000 people who have diabetes or are oriented around solutions for diabetics. If you don't have that, that posse of people that when you have this thing are willing to set in front of them and for them to give you feedback and say, Oh my God, I'm willing to give you $2.10 dollars, $100 or use this thing for free, Sign up to your service. Then when you do put it out and you don't have anyone in your community, you're going to be met with this rejection that JIA Jiang was was mentioning earlier. And it's not because the products not good. It's a false negative. You've gotten a false negative because maybe the product is amazing. You just don't have any appropriate people to put it in front of If your mother is not diabetic, you say, Mom, do you like my diabetic thing? She's gonna save like, Yeah, I guess it's cool. Like being able to set the camera on your skin and get your blood ring. That's interesting, but is she gonna buy it for 12 bucks on the APP store? I don't know. The point is that this this is another beautiful way of Henry of amplifying the challenge that we have. And I want to thank you for standing up. Do you want to tell us what it is you're developing, or would you rather not? We lost him. Oh, you're meant muted. Yeah, so not right now. But I would say that I haven't. I was waiting to develop them BP before I built my audience. But now, after the session today, I really do see the value of, um, going past just a handful of people that have talked a bit about and just try to branch out so that in a couple more years when I have gotten there, that you're right, that I've got more audience to share it with, and they could be excited about it. Yep. Also, Henry, And encourages short your timeline. Yeah, it is first on Friday, but yes, it's fine. But that's one of the reasons way we do that is so that we can take the pressure of herself. It's great, But maybe what you need is a little accountability. If you're a starter, started needs is some accountability. Yes. And you go get an M v p. Yes, exactly. This is why I said a prototype for the 1000 meetings? Absolutely. All right. Thank you. Thank you very much. Yeah. Happy, Henry. Good stuff. But thanks for sharing. Um, I'm gonna go to the Facebook group here. Great. He says it's ways you show the thing than to just share the idea of it. Could not underscore. That's much again. Prototypes with the 1000 meetings. Allie asks from Facebook. If you provide a service and a proof of concept concept, does that equate to a prototype? I like, um, I like the actual thing because the first step after a proof of concept is a prototype, right? So, again, it's actually like you're proving a concept and whether you prove it through data or you prove it to a model or you privileged, everything does doesn't actually work. But that looks like a thing that would work. I think it's still there's a distance between, um, a concept and on M v p. A minimum viable product. Which is what what Henry talked about now in product development world, there's also up. There's a pyramid of like functionality of the base is like it does a little bit of what it wanted to do, and then in the middle peaked here is that it's good that and then the tip is that it's polished that you can see what it would look like in its end result. That's like if it's if it's a perfect product, rather than most people want to create an M V P that just has some of the features. And the example is, if you are creating a car, a lot of people will make their M V P the tire, and that's the wrong decision to make some small version of what it is that you want to work. So allium specifically talking to you and I don't know what product you're developing, but you understand how a tire isn't a great, um, small piece of a car because you can't actually sit on a tire. It doesn't have a motor to drive the tire. It is not a good example of a small thing that you can do to highlight what it would be like to own a car or to be able to drive one around and to get travel far distances in short amount of time. Maybe I am VP would be a skateboard or one of the scooters or a motorcycle because it has a lot of the same characteristics of it. So when people get hung up on building a prototype to head, they think they have to do with the whole thing. No. A minimum buyable product is it should be. What is the thing that would give people the understanding that they can actually touch him? Feeling demonstrate of what the true vision that you have is so, um, you can in predictable You could look up M v p. Look up the M V P triangle and you'll see what I'm I mean, that's a good place to go on the Internet. Um, all right, so that was Ah, was that alley? Grady Kim. Thanks for all your comments on Facebook. Go back to zoom. Um, questions. How can I get you unstuck? Lauren. Lauren. She's got She's got it there. Well done, Lauren. I'm here and help. Oh, any advice for if you're prototype is not a tangible thing. I mean, if you're prototypes of process, kind of like your idea process instead of it being on actual, You know, I would give a widget. Um, yeah, and I'd like to then run that process on people and get feedback because until the process has some people that have participated in the process, you don't know if it works right? I just give an example. Since you used the idea of framework, I deconstructed all of my biggest successes and failures and said, And then I walked through what my actual brain was and what steps I actually took. And lo and behold, the things that were successful had all four of these aspects imagination design, um, ex qnap if I and the ones that I where I did not create success, we're missing something. And it was that sort of how I arrived at this particular thing. And then I walked through a number of the things that I had great success like Okay, that's great. And then I applied that to some things that I was working on at the moment, and ironically, I was constantly running the idea framework on the book while I was writing it, and it was so I created a bunch of evidence, experiential evidence, and shop this to some people. People read early copies of the book. I asked them to run this process on their own stuff. And so, yes, the way to do this is to get people using your process. Does this sound like it's something that's doable? Or are there other hurdles that I'm not aware of? Marin. It does. I've I've gone through the process with several people. It takes a while, So, um, it's kind of hard for me to scale it, But I like the idea of thinking about it is a process that I use for myself, and that may be talking more about how I'm applying it to my own work. Could be a helpful way to use myself, character, city or whatever. So that's not helpful. Yeah, no, that that's a great way of thinking about it. And I do like having other people run through it. And what I heard is this is a lengthy process kind. I mean, good, sorry. I mean, isn't days not years or anything, but it's true. It takes a minute yet, so I could have made the idea process 38 steps. E tried to make it four because four was the right number to expect express all of the different pieces that I needed to express, but there were no extraneous steps in there. So as a mechanism for developing, this is a little bit more in sort of product development land. And I'm lending some of my experience developing, you know, APS and processes and then books around these processes like we're doing here. I would encourage you to make it as tight as possible, and this is true. It's like a draft. And the thing that you're gonna learn when you run someone through a 13 day process, the 13 days is a pretty long time for them to determine whether it works or not, or whether they get value or not. And so you're There's a hurdle between, um, you know, you finding out if it works on. No one's willing to do 13 things, right, feeling really to do eight things. And I'm making this stuff up on the fly here. But I think trying to connect with you on one fundamental thing and it's sort of like a rough draft, right? The goal of walking somebody through your 13 step process is to reconcile. You might be able to do it in eight. That might be some feedback that they give you. It's like, man, you had me until you know, day six and then I sort of lost interest. Whatever the thing is, that's specifically why you prototype something and get feedback beyond just yourself, because that you will help you refine it. And this is the example with the book is, if you all had read the first draft that I turned into the publisher, I don't think you'd be here. It's frankly, I wouldn't only could show up. Maybe you would, but it got so much better over time. And this is one of the reasons that you cultivate a community if you don't have people who will give you feedback on the things that are other people who are in the arena who are doing the kind of work that you're doing or are willing to give you this raw feedback, then you're short changing yourself. And this is a great example of how you have a 13 step process Course. I'm making this up 13 day process, and you're trying to imagine having no one to turn to makes it very hard to make the product better at process. Better what it is you're making better. So this is why, you know, go back to Henry Henry. You can't develop your product and then start to Dylan audience, because then you've got nobody to give you feedback on the product that you build along the way. Now I'm trying to use this stuff has really, like simple examples. But you see how easy it is for me the point of having a lack of community as a barrier between where you are and where you want to be. And this is what this is like, the puzzle piece that I feel like we're just cracking right now. You're two hours and 10 minutes into this thing. It's like, Oh, shit, they're important to every step of the process. After I identify myself as a creator, everything beyond that there is a community is a community is valuable, not required. The scale of our ambitions could be all over the map. But having a community makes it easier, better, faster, probably more enjoyable because we're social animals. Thank you, Lauren, for sharing. Appreciate you. Um, yeah, about e. Was that a, uh that was clapping. It was a hand raised, but it's a hand raised like this too. And dirty. All right. I want to see it. Yeah, um, I'm working on a second career, um, 60. Or and I've been doing photography. I mean, I shot air Titans images and 80 Olympics from the sidelines. Of course. Um, and I've been shooting photography for a long time, and I'd like to try to make it into something like a business that I keep getting caught up on. Well, I'll find a book, the Dummies book, to setting up a recount, every practice or any number of books that are out there that you know how to do it. I just get stuck on the preparation, but yes, I need some idea how toe check me over to the next step for goto. Sure, sure. Um, this is in an area where I have a lot of knowledge. So you're in the right place. And the fear of going from hobby to business is a very real fear. And it's laden with pitfalls and a lot of cultural anecdotes about starving artists and what's required in order to create a career A second career. Um, I want you to try and, you know, put all that bay at bay for a second and maybe even just ignore all of that feedback that you may have heard or very importantly, the stories that you're telling yourself about what it takes and about what you can do. And this is why I'm gonna advocate action over intellect. Stop thinking about all of the things that you could do. Its are just taking some blunt actions, like signing up for classes on you typed and how to start a photography business. You're going to get some results back. Of course, I'm bias. Feel free to edit this as you see fit. But if you subscribe, if you've got a I think right now the $150 Creator past you have access to 2000 classes around. Starting your own business and helping you pursue your dreams and career hobby in life, a creative life and any one of those things is a subset of them like how to start a digital online business or how to started photography specific business. And maybe it's important photography. You talked about sports you shot, you know, images of Eric I didn of the 80 Olympics. Fantastic. I don't know what you want to pursue. But if you type in what it is you want to pursue and photography and or started business, you're gonna get 10 classes. That is a fantastic way to start. There is a community of 10 million people who doing roughly the same thing that you're doing. And it is in taking those small steps to educate yourself, going from crafts person to business owner that you will learn the most and this paralysis. You know, this is very much about the whole process here. What I'm gonna do is I'm gonna summarize it in 55 seconds. You imagine that you can have a career second career as a 60 something year old in photography, and you could make a business on side, and it can be fun and beneficial. You tell it yourself a bunch of stories about what it could be like. Everything that you envisioned is possible. Thing two. What are the steps that you need to do to reach that vision? First thing is, you need to educate yourself. What is the source? A source of education. I just gave you one where you have theirs. But is it 15,000 hours of content. I don't want you to watch 15,000 hours on what you watch. 15 and then maybe another 15. That's that will help you design a series of steps to get there. And then I want you to operate. I want you to execute against that plan that start a business license, get a business license, identify a core customer group. So one thing to one person that you think might be in that group, evaluate how that went. And then what would you do? Different? How would you get more people and start your participating in community here? You're doing it. But there are there ways that you can, um, 10 x the amount that you take away from it by going to school by actually doing the work and then reflecting on the results that you get after you do something instead of just thinking about it. So, Ed, I want to say right on. I know so many people have created a second career for themselves. Um, that it brings them, you know, some money, some joy, some, um, learning and community and support and connection on. I think you're off to a good start by showing up here, so shut out as everybody raised roof for Ed. Thanks, Ed. Um, Creator pass. That's a good place to start. Start um, Trent and just recap some of those steps, right. Try and sell one thing to one person, one photograph. And if you're really great like I don't want to sell, it's gonna be for higher if you have a business. If you can't sell one photograph you like toe one person in your social circle, then you know that you have to work on selling, right? So that is a very finite, narrow example that you have to do this work. Do you want to have a business? You have to learn to sell photography and the only way you learn to tell us if you get some at bats and take some swings and you try and sell it to your, you know, nephews girlfriend And she didn't like it. So like, OK, that didn't work. What didn't work about it? Deconstruct what worked and what didn't change a few things and training. So one photograph to one other person in your community don't have a community that you need to build a community you start to see the whole the whole ecosystem come together. I just want to give you a shout out. Can't wait to have you come back to me in a year and say God thriving business The 150 bucks invested in Creative Labs Creator Past was the best 150 bucks I spent a year. You can't say that I will personally write you 100 $50 check. If you can find a better way of investing 100 $ let me know. Otherwise I will. Personally, I'll do it in cash and I'm supposed to put cash in the mail. But I'm happy to mail you cash. Other questions that I'm able to help Quinn from Facebook Looking at a great visual tool. She's trying to uncover Teoh. How locked down who, what, where, when goals Such a big thank you specifically to you, Ed from when Kennedy Juicy Ninja says I have nothing. How can I make something? Well, if you have nothing, spend $14.99. Get a hardback copy of the book and walk through the steps. I bet you'll be further along than you are right now. Other questions rapid fire. These a little bit more of a couple of men. Deep dive case study type stuff today. But, um, anyone have a question that I may go help with your as we wind down a minute? Take just a couple more. Come on, now. Now it's time. This is, I hope. Is that a ways? Now, that was a scratch. I thought I just saw one of these was a scratch was a pig. Any other questions from the zoom? Call anyone? Okay? Wow. All right, I'm gonna go to the other phones then. And Lammy wants to know. Lemme tan as creators were faced with so many setbacks along the way. And some of these setbacks really eat at our soul. How do you know you're doing the right thing? How do you push these setbacks quickly and see you on a journey? Recapping today's session, make a list of the people who you really care about and who you want to have their favor and connection. And if the people hurt criticizing, you're not on that list. Um, condition yourself to ignore it by continuing to do work in the field. If they're not in the arena. If they're not further along in the process than you are than you taking advice from them, it's likely futile. Um, this is a muscle. This is a habit. The ability to shut out haters or to not get dissuaded from your dreams by people who have given up on theirs. The way that you do that is the repetition. So there's no way around. There's no If there was an easy path of there's a shortcut to doing this, everyone would be taking it. That's part of both the good news and the hard part of this process. The hard part is that they're uninsured costs. The good part is that that means if you are willing to do the work the riches, the upside, the benefit, that connection, the recognition that you are a creator and that you cannot just create that of your dreams is within your reach. This is on zoom dancing to ask a question. Where you Adsit Liz? Oh, I see Ryan right there. Okay, she's down lives, Please. Oh, it's happening. When can I meet that nasa? Yea, yea. We'll request high chase. I love it. I love it. Sorry, I can only my computer screen is limited to the screen that I'm mirroring over the created by broadcast so I don't get to see everybody on the calls. We're all in battle. Welcome, Liz. Share your question. My question is, I'm listening to what you're saying about creating a community, and you're talking about the long, slow grind that is on. I appreciate that and we'll get on it. But I have the field of dreams, which is to say, I did build it with the whole. If I build it, they will come. So I have the finished product that's ready to go, And I laughed the community, Which leaves me in this stagnant space that you're describing. So my question is, you've talked about the long, slow grind, and we all have to honor that process. Do you have any thoughts on the fast forward version Or like the most effective? Mostly quick and good as efficiently? Great vision. Great. How much time are you spending every day building community Manimal. Right now this is very much still psychic, so I'm absolutely slow. Version is That's great. No, this is like I just want to highlight, right? That's why My first question was not an accident. I just want to highlight that the gap between where you are and where you want to be is directly proportional to the amount of energy that can put into it. So the fast forward tip, if you will just you have to apply effort toward building community. So let's assuming, assuming you can create an hour plus every day, I do not know what can you tell me what, what area of the universe with what industry or whatever. What it is you've created is hearings out of recycled gift cards. Awesome. I don't need to know more So there. I bet there are 10 million people on Instagram who are in jewelry, design, jewelry making, etc. Craft sellers, buyers of jewelry, fine or otherwise. My recommendation is if you search that and you search the top hashtags in that instagram world that you will get a number of accounts, follow those accounts every time they leave a comment and I would time boxes and have it be work that you do not just this, but I sit down at six in the morning and I until seven. I actively leave comments on the top 10 or 20 hashtags or trending topics or accounts that are the most inspirational to me or the most like what I want to do or have elements of communities that I would like to build and grow and do that every single day for a year. If you put in an hour, a day or two hours on, you know, Mondays and then back on Wednesday. My point is, if you have a regimented approach to building community, and by that I mean add value to others. Don't just say like a heads up emoji like awesome love what you're doing. And you did that on the top. You know, again, accounts that are in the world, the jewelry design that you're interested in or in the etc. Communities that buy and sell this kind of jewelry that if you did that every day for an hour, you could leave. Ah, lot of comments in an hour, okay that some of those people will comment back, will go look at your site. And if on your instagram page I published, you know, everything I created over the past week or I published a new series of my jewelry every month, or I have you know, here's what I do at this Shopify store. Lincoln Bio, if you if you this is actively no notice. Not saying like, Hey, I'm Liz. Come look at my ship. What you're saying is like, I love what you're doing. This is amazing. How did you do that? What wire? Did you what gauges this? What recycled materials have you used? This is amazing. I love it. You're just participating and saying, Gosh, I've tried this. Have you tried looking at? If someone else is stuck offering some solutions and you can do this with Mr Graham Facebook, linked in whatever universe, etc. Is a fantastic place to spend some time. If you're in that world, I would start to understand who my communities are. Jewelry designers who are the consumers of jewelry, who buys and sells jewelry. Whether it's you know, who's the buyer for Nordstrom on recycled George, you can You can type like you can search for these people and then follow them on instagram. And then when they're posting about you buying jewelry, going to the jewelry show in Vegas or like this is part of how you get your tendrils, your fingers, your your brain, your heart and soul into all the different communities is by being a little detective and by showing up contributing what you know, leaving positive comments, being the fan that you wish you had to ah, 100 accounts. There are people who are on this room call right now that I have seen their name in my social feeds for 10 years. And do you think that plays a role in deciding who's questions I'm taking and whose you know who Who's d. M? I'm happy to respond to if I have 1000 D M's and I see a d m from a person who I have been receiving comments on my instagram from since I, you know, join instagram or that were subscribed to my blood 15 years ago. Absolutely. And you're going to be the recipient of that attention that support that community if you're doing the same thing, so the way to turbocharged this is to do more of it. Leave more, be more active in being the fan that you wish you had and showing up for lots of different accounts. Do a little detective work. Find out who actually buys jewelry. That looks like the Julie that you sell. The Whitney. An analogy ist analogous approach is who are, if you're a photographer who are magnetar magazines that actually put the kind of pictures that I take in their magazines. Who are the companies that hire photographers like me And then through Lincoln, you can say name of the company art director. Name of the company. Photo virus confined. These individual humans who can single handedly change the course of your business. If they decided to buy 1000 units from you, you'd be swamped, right? This is why I wouldn't worry about not having enough customers right now. You need to start building your community and you're continue your practice over here. It and you're not going to go from 0 to 1000 units. But someone's gonna say, Okay, cool. I buy for Nordstrom on a you know, I'll take 20 units would be great. You know, some as a test in the store. That's, you know, in Manhattan, that fund Columbus Circle. Huge break for you. But you noticed that it has to do with finding individual people on a one on one basis, not spamming them. Say come look at my ship. It's about adding value to them over a long period of time. And that period of time loaned hold can sometimes be very short. The D M's and Instagram are a great place to familiarize yourself with other people and and aspects of means that you want to participate in. Does that helpless? How many of those things do you think you are doing right now? Many, some Oh, yeah, you are. Sorry. Um, yeah, I am doing them, but I'm definitely being more sporadic about it. I've had the sense of the gap between where I am the product wise and where I am getting it out to the world wise, totally. This is why we're This is why we're over indexing on amplify. Because most people, it's very easy to see that my skills aren't where I need to be. The jewelry quality is not right where I wanted to be. I can't afford the kind of gems that I want or I can't afford the time materials or there's a gap there. It's very easy to see the gap in your product, cause I could look at my photograph and look at the magazine and say, I need some work. But on community, there's this big gap because we don't know what it took to build the commune. That's why I'm telling you that this is, you know, you're looking at 20. The fact that there's thousands of people in this class is, you know, virtually up on adult Lifetime's worth of cultivating that community. And that is the biggest gap between the creators that can create success for themselves and the ones that don't. It's not in the work. It's in the ability to create a fertile, you know, supply of humans who care about what it is that you're doing. So do the same thing that you do with your craft with your community. That's why I called the other 50% okay. It's allocate the same amount of time and energy in building the community and by building community. It's not Hey, look at me. It's not Come look at my websites, not Can I sell you some shit? It's I love what you're doing. Where did you find those much materials? I love what you're doing. Can I? You know, are you? Do you have any online classes that I can take? You know, can I And show up and volunteered the event that you're having in New York next week or next month or next year. I love Teoh. I worked the door. Do anything I can Teoh value to you. Do you get it? Totally, ret? Good. Thank you for sharing, Liz. Say, who else? Who else was dancing? And I couldn't. Yeah. Nice job. Let's give living show What else was dancing? And because I didn't have my my, uh my zooms came zoomed out enough. Um, Pam is pointing down. There's also some more. Um, not so I'm gonna need you to help me here because my my resolution is limited and that since I'm looking to your computer, I can't Over left, lower left. I can't get the lower left people. I love you, but I can't kick it down there. Uh, can I say, can you help me? Hey, I'm a need it. Yeah. Hey, what's up? Okay. Um, yeah, I had a similar question along the same lines. So green your head. I'm, uh, industrial Bank sold in, so focus in on, uh industrial sign in the after industry, and so have already kind of nail it down into, you know, fuck I've and companies that I want to work with found those design directors and those people that with higher. And I guess I'm wondering beyond some of, like, the, uh, the social channels Were you interacted? Those people, um, one of the other lovers that you can look to pull in terms of, like, direct messaging them on you think did or just kind of buying value that way, we're dealing your work in a way that, you know, related so resonates with you know, what they're doing and and the products that they offer. Uh, what would you suggest for that? Awesome. I love the question. Um, I'm in a perch in two phases. Phase one is what I heard you say is cool. I'm doing these things. And you you sort of I said I'm doing You know, aside from this, I want to ask how many of the this are you actually doing? Because a lot of people say Yeah, cool. Like I get that, but I want to go on this. This is interesting to me. And I'm saying, like it's very hard to skip. You're not actively connecting one on one with these people following them in the EMS. If they don't know who you are and that you have not put your work in front of them, do not skip this and collect $200. You have to do this stuff. And I would I do find Ryan is that a lot of people will say, Okay, cool. I understand that. But I don't believe the process that you are pitching me here, Jason. I want to go do these other things and I'm telling you that you can't. This is why I wrote the book, okay, It's because it matters and I don't want you just get now, to be fair there, lots of different ways. There's a you know, lots of different past that can get us to where we want to go. But I say this because a lot of people skip the things that make them uncomfortable in order to get to the things that they're either curious about that or shiny or new, and they don't do the work. That's choir, So I don't know if that's all you and I'm not gonna I'm not gonna ask you to turn your soul inside out for us and say, Yeah, you're right. You caught me in a lie chase. I don't think that's the case, right. I think you're mostly aligned what we're trying to do here. But I will now give you face. Two of the answer is I'll tell you a bunch of different things that can do, I would say, following them, commenting on them on their social channels, sustainably for a year and every post every post You're following them close enough. And you can do this in an hour if you're only following like, 50 people because most people don't post every day. Most people you know, you get the point. I don't need to go anymore to each other. Assuming you're doing that, which I'm doubting your butt just assuming you are, I'm gonna give you the benefit. The doubt. Actually, I'm gonna say you're doing that. What are some other things? Most of these design directors I know enough about the outer industry to be dangerous. They go toe are and that's where a show where they buy and sell. And they connected me with other people. This is where they review portfolios of designers and buyers and sellers. And I like to know I like to find out a way to get into the our trade show. I like to find a way to show up at, um in real life events where I know these people are, And a lot of times, if you're following them and socially Consejo A I'm gonna be at or I'm speaking on a panel with or I'm continue to show up in those worlds. So yes, D m yes. Follow them on all of the socials, Yes, comments and add value. And here's a large one missing piece of the equation for so many people. If you actually want to contribute to their to them, have you tried asking them, or do you know that process by which they hire designers or that they license product ideas from people? If you do not know that mechanism, it is your job to find out and analogous again. I don't know much about your industry, but an analogous one is I find out what are the possible ways that National Geographic could hire me as a photographer they can license a picture I already have. They can send me on assignment. They can fill in the blank. Any three others. But usually then you concert say Okay, well, they're not going to just take a chance on me and then hire me for an assignment, especially they don't know who I am or if they don't have a relationship with me. So have they seen my work? Have you put your work in front of them? Such that they are saying, Wow, that's badass. And a way to do that is like head love to share with you some of the things I'm making. And certainly if I'm in that they want to be a national geography geographic photographer again, not your industry on purpose so that you can do your own attribution. But if I am want to be a National Geographic photographer, I do not send them pictures of cars because they don't publish pictures of cars. You'd be surprised at how many people or they'll send a publisher, a book like we don't publish nonfiction. Dude, why are you sending me this? You know, So it's actually a disrespect to the person that you're trying to solicit because you haven't done the work to understand who they are. What kind of people do they hire? What kind of work do they then? People don't do everything. A lot of people like I think I This is very popular with investment in venture capital. Hey, you're an investor. Do you want to invest in my app for retouching your photos? And they're like, uh, do you retract my investments on crunch base? Because if you did, you would know that I only invest in fintech and I only do it on being a B, which is financial technology, and I do it with between Chase Bank and the U. S. Government. So I don't invest in photo retouching APS and so, like understanding the people who are the players in your industry doing this sleuthing both. You know, you can pay for this, and you can, through social networks and channels and friends of friends understand who does these actions at the company's the five or six companies that you want to work at. What I love that you said Ryan, is that I know the five or six companies. How far along is that? that's so far along that's killer like that is exactly the kind of focus because each of those companies only has 10 people in that department. Five companies, 10 people, 50 people get on their radar. This is your community. If you have a community and another way, I like to follow who they follow, right? Maybe you don't want to work for Nike, but you realize that the person who you do follow is always commenting and posting on Nike's product. Designers page fall that person because that tells you what they like. There's a web of connectedness that's possible on the Internet that you don't have to get good at overnight. You don't have to turn yourself inside out the fact that you don't know who these people are. This is why I say that the most important work is the work that no one sees myself anti racist from. Before, I even knew what the term meant. I know that it wasn't just enough to not be racist, and I'm like the number of people that I'm following and the comments I'm leaving, the questions that I'm asking and the like. It's it's exponential right now because I want to be good at this. I want to be an ally, and I have an opportunity to effect of a lot of change of the people that I run around with. So I'm doing the work. I do want to signal to the black community that I am supportive. So I am doing a number of things publicly. 99% of it. It's like an iceberg, so you don't see the work. And I don't I don't doesn't matter to me what work you're doing right now. If I am a product designer, I work at O. R. And ultimately I start to see your name in my feeds all the time. And then you show me killer backpack or you apply for a job and I've seen you in my diem's all the time over and over. And then when it's my job to review the rez Amis, I'm like, I know Ryan. I've seen that guy stuff. You're automatically going to be 50% further along, and you did a lot of that work without anyone noticing. And then someone noticed, and then a lot of people noticed. And then when it comes time for you to get your product out there. Bingo. Now Ryan going back to you? What the of this stuff that I just said My rant. And I just love the question, man. I think it's so spot on. It's perfect, So helpful. I want to say thank you for sharing it. But what of ice when I just said, is ambiguous or other gaps that you do not know how to take action soon as we get off its call? No, I think of a super clear and super actionable. I think it's just applying it and applying that same focus to the social channels, kind of leaving the other, uh, kind of noise away from the social channels and just focus on signal and just focus on the people that you know are important. I think that, you know, I kind of I was thinking about your, you know, the total of addressable market and the surface of services bullet coal market to the target market and really just trying to hone in on the target market as opposed to getting distracted by, You know, everything that's out there and the whole industry, and I think that's that's the same diagram. They have 1 to 28. Like hunting in on for that Venn diagram overlaps. Yeah, this is why you know the homework For those folks who are listening, watching right now is to actually do that work because you find a lot. You're like, Oh, this is not correct, I'll tell you that. When I was writing this chapter of the book, I didn't do this. This is something I realized afterwards that I was doing. And when I realized what was effective, I was like, That's what I want to capture because I don't see that in any other books that I've read, I don't see it, and I'm like How that I actually do it? I didn't I wasn't a part of the photography community for a long time, because at the time I characterized them as slow moving and behind the eight ball on technology and unwilling to share their trade secrets, and that the photography industry was behind where technology was going. And so I associated them for right or wrong and correct or incorrect. I was like, That's not my priority. I need to spend time in action sports community because if I don't have a relationship there. I certainly can take a picture of the people that I want to take pictures off on. Go to the places I wanted to go. And so I'm gonna postpone my relationship with the photography community. And I actually created a business enough business to know t sustain me before I could actually turn my attention and say, Okay, so what are the ways that I can add value to the community? And I started doing exactly what I mentioned. I started leaving comments on the bloggers who I appreciate, what it is they were doing. I started showing up a trade shows for the photography industry I started then, being asked to be on panels have asked a couple smart questions. The producer would come up to me, and that was really smirk. Would like to get a panel that for us next year or next week or whatever, So the pursuit of multiple different communities and actually spending the time to deconstruct where value is or whether its target market or whatever, you know, terminology you want to do to establish your Venn diagrams. Doing so with intention, with the goal of uncovering how to spend your time and effort and energy is a very, very valuable goal. You know, I go back to Ed's questions like Mannone's. I want to start a business. I don't know where to start. Great. Put yourself is close to other people who are doing the same thing as they as you as you want to do is possible. You think like we're taught to fear that because then I'm putting myself around all the competition. Now you're gonna learn so much in such a short amount of time from sniffing the trail of the people who are doing what you're doing or want to be doing and those who are creating success Those who are not, um, that there's just infinitives a trove of value there. So shadow to you, Ryan A for, um, showing up here in the question section and ah, and asking a really valuable and hopefully again, um, getting an answer that you find this actionable. So thank you. Thank you. I said I was gonna be done by 12. And here at 12. 45. Um, I'm happy to take one more question because those of you're like, Oh, my Gosh, my omelets burning or my You couldn't really cook an omelet for chars or 45 minutes. That's a terrible, terrible example. All right. Um, is it Sochi? So she go for it? Lived here for you. Why, huh? Yes, you are correct. Very correct. Um, so I have been working on a documentary actually work in the movie business as an assistant director. So I'm on the management side. That's my day. Job ends. For the last five years, I've been making a documentary. Cool. And, um, you might have answered this question just in the last conversation with Brian. I I do have ah, community of people that are supporting me through these days and years and are waiting to see the movie. It's the people that I have worked for producers and people like that that I feel might support me in this same journey that often times they I send him like I have a trailer. So I've sent in the trailer that's three minutes long, and they just never watch a response. And that helps pat me on my head like, good job. Okay, Now go back to your other like they don't see music creative because my job is so management heavy and I know what that means. I just have toe scrap them and go find other people. But I always thought that I could depend on, you know, reaching out to the people that I know. Great. What you need to do is expand that the circle of people that you know, because largely it's great that those folks are in your circle. And I do think that it's it's certainly counterproductive to say How come you didn't read my shit have off? It's not helpful, right? So But what they will remember when you do create traction and I believe you will, is they will start to say, Oh, yes, she should be an early version of that. I remember. I remember the first version she would be before she shared with other people. These are the same people are gonna come back around, Um, when you are, you know, up for the Indy Award that the Spirit Award at the at the the Film festival. Okay, so there's no sense in, um, scratching your head at why you're not getting the response from the people that are in your community who are busy. We're further along in this process than you are or who might not be taking three minutes other scheduled to watch your what your felt. I do think it's important to put that in front of them and to show up and to not judge their response. Um, certainly not judge it as their view of you as a human or your character or that you aren't your art. But I do think that that is the block that stops most people from sharing more broadly. And those other directors are not the people that are going to buy and or distribute your film. Okay, so who are those people who buys films for? What studio do you participate in that community? Do you know all those buyers? Have you been to all the different film festivals? And see, um, what studios are buying the most indie docks and how they're distributed them and who does a good job and who doesn't? Not so good job. Can you name? Are they on a list in your house like who I want to buy in distribute my films and the three or five people who are in that role at that company go back to Ryan's point earlier. He knows the five companies and the 10 people that can immediately, if they decide to buy his backpack design will change his career as a freelancer. Do you know the same thing? And this is like I am so grateful for you going out there because your problem is very common. I shared it with the 10 people who they don't actually know my dream or if they know it, they don't believe in it or they see me as something else and great, like. I didn't work extra hard to help my parents understand that I was gonna be a world class photographer. I just want did it. And it wasn't if I had to ask, I mean, and my mom and dad. I know my mom is certainly listening right now, Mom, love you deeply, But I remember telling my dad like that. Hey, I'm trying to sell this foot photograph for 1000 bucks. He's like, Why don't you just give it to my you know what, why? And ironically, it was like, OK, that's good feedback, but I know that if I want encouragement about selling photography. I'm not going to go to my dad. I'm going to go to him for some other things. But not as advice on where to sell my photographs for $1000. So who did I find? I found other people who could fulfill that role. And if the role is, you know, buying my film or giving me feedback Are you a part of filmmaking communities on Internet? Do you subscribe to film Riot? Do you? I don't know. There's 50 others that you I think you know, I'd invite you to pay attention to you. Follow the work of indie directors who have won the last 10 spirit awards. And do you follow the people that they follow? And do, you know the name of the people there? So I would I often find here, and I think is the case, uh, with with your suggest there with your challenge. So she again thank you for volunteering is get really clear because notice. I think you said that. Yeah, I got a community, but is it a community of people who can actually are in position? Write a check for your film? Or are they are they other directors or aspiring directors or aspiring doc creators or aspiring writers who are going through the same shit you're going through? And if you can say yes of those questions, the answers to those questions, then there. So if the answer to those questions is yes, then just do more of that because that's where you're gonna break through. That's how you understand who's doing what. Who's buying what, how. How can you show up on their radar because they're the ones need to see your trailer right? And if you're worried, that's not in a good position to show someone who actually may be in a position to buy it. This is like if you're a photographer in your leg. If I showed this person at Nike my portfolio and I don't think they would hire me, maybe I want to work on my portfolio a little bit more. And so who is developing portfolios Google Photography Portfolio Development Workshop Go to creative life like there is a community of people who are trying to develop their trailer. There's a community of people who are trying to get their indie film marketed, and I think investigating sleuthing, working really hard to identify those communities. Member with us talking to Ryan, who are the community specifically that can help me achieve my dreams, let you identify them and gun deep with them. If you get stuck there, come back to this forum and I won't be happy to answer your next flight of questions. But my at my belief is that there's some work to be done to identify these people and get in with them. And that's a great next step for you. I like I just had this vision of seeing your film like, I'm going to see your film at some point. So help me see your film by getting the trailer dial and finding distribution and finding someone to buy it, because that's the best way for me to see it right on the big screen. Congratulations, Sergey. Thank you. Um, I said a couple more. This is my last one, NASA. And I know we're extra long here. So anyone else or have exhausted them. All right, you have what's happening. I remember. I think it's yet, right. All right. Yeah, yeah. Or Yemeni? Finally. Yeah, yeah. Basically, asking the question is the part of the question and it's the whole thing off here, um, a fear of sharing in social media of just getting over that hump because I think that I don't think I have enough, um, experience. And so putting my stuff out there, I'm like, I'm not gonna run out of things to say or share or, you know, just dealing with, um I guess that's really the base getting over the fear of and having enough because you feel like you're such a beginner. But, you know, I really want to share and build community that way as well, you know? Cool. What was dual experiment? Anybody here afraid to do something that is standing in their way between where they are, where they want to be. Anyone try hands. You have. You're not alone. Okay, Okay. That's the purpose of that experiment right there is to say that everybody has those fears. And based on your you know, your history, your personality, so many aspects fear could be bigger or smaller or, you know, create more anxiety or less, or all those things can be true. And I can still tell you truthfully that the only way that you're going to get through. That fear is by taking that action, and what I like to do is do it in a little way, way right? What's the way that you can? You can test that fear in the small environment and get a little bit stronger, and then to trust yourself a little bit more, how can I share it with my, You know, my group of friends and then go from my text read to my instagram than from my instagram to my email list on my email list to, ah, class that I'm hosting. It is basically there's a a set of small in perfect steps that you're gonna needs, taking her to develop the muscle of sharing and getting feedback that right now we're also we don't want people to know how much we don't know. I stopped caring about being a fought Photoshopped expert when I realized that that's just not an area where I want to go super deep, and so I should hiring people and making them a full time on my staff in order to do that work. And so it was there was a time there again, they mentioned earlier in this call, joining the photography history and where people talk about photo shop. And I'm just like, yeah, you know, I've chosen to hire that. I could describe what I want and I don't want I want to double down on the things, my strengths rather than trying being a slightly above average Photoshopped expert, regardless of you know, whatever industry you are trying your for everyone who's watching and listening, the point is the same is getting comfortable being uncomfortable. And the only way you get comfortable with public speaking is to do more of it. The best way to start out is something small like Toastmasters sitting in the room with 10 people who are giving speeches and don't give a speech at first. But watch what someone does who gives a speech in front 10 people. And at the end of that speech, where there was two minutes or 10 minutes, and regardless of how it went for that person, everybody collapse because you're all in this together and you're in a small environment where you can minimize your risk, your exposure your fear into a manageable step. Notice. I'm not suggesting that you go get on stage at the Barclay Center and, you know, give a huge talk about what it is that you're not an expert up, right? That's not the prescription. So I'm trying to suggest, you know, anecdotally and actually that finding a way to get start to get comfortable being uncomfortable in small ways that don't matter is a very, very valuable exercise for anyone who's facing anything like you have is facing and specifically for you. Yeah. So now I want to open up one more sort of layer of our connection here is Is any of that unclear or there some very specific marching orders that you're asking for today. So I think you got me it again. Sorry. Our shoot did it again. Yes. Hello? Hello. Gotcha. Okay. No, no, it sounds clear. You said to start small. Um, so it could be, you know, some friends, and even, like a friends of friends, a small group and I could share some things with them and maybe even asked for feedback just to get feedback. It doesn't have to be like, you know, judgment. You know, it's just Hey, what was that? You know, how do you think? But what did you think about that? And then go from there and then just start building. Yeah, And the building part is where it sometimes gets scary. But know that the jump from that text read to the private group on Facebook is this pregnant and be some anxiety around that, and the the way to break through that anxiety is to take a small, low consequence step. And it's not about thinking your way through it. It's about hitting published hitting share, sending it. And if these people aren't you earn, aren't on your short list your burn a brown short list, and they give you feedback. That's unpleasant. Where they're not further along in in your journey than you are or that their journey than you are on yours. Then you just take it with a grain of salt but what you're really trying to do, and it's a really I I suggest you check out g edging again J I h a N g. Just to realise the link that this guy went through to get conditioned that rejection was okay, and it was it really wasn't a know it was a not yet So, um, remind me what area of work you're trying to develop your product or food. That's right. That's right. I remember. Yeah, cool. Well, I'm telling you, if you if you invite a handful of friends over and you say I don't know what I'm doing yet but I want to start cooking for people. I'm not quite sure if it's a cafe. If it's a food card, if I want to be a chef at a restaurant like I don't know. But I would love to make you my fill in the blank. I believe that that's a great, small way to start to get used to getting feedback on the thing that you love. Have a dinner party. And at first it's two friends that love you deeply, and they're going to say, This is awesome or shit. You burn the thing or whatever and then, you know, you take that with a little bit feedback and then say cool on Minister. Do this every Sunday and, you know, maybe some Sundays. There's 10 people. Some Sundays there's two people, God forbid. Maybe there's even a Sunday where no one can show up, and then I would encourage you to continue to try and expand your footprint cooking clubs in Seattle. Um, you know, just like literally, there are communities for everything. And it's in doing this in small, lightweight ways. Cooking for your friends on Sunday that you ultimately start to carve out your path to be a mission. Starred chef or to be a cafe owner or to be a fill in the blank. Whatever you have imagined in the previous chapter that you want to do you down with that we good? Yeah, thinking, Of course. Thank you. Are you all? Um, my batteries were low on my zoom recorder. That was making me sound like a, uh Was it a chipmunk earlier? I want to say thank you for dealing with technical issues. We had creativelive we pride ourselves and not having too many technical issues. So I will own this one. This is a got a new piece of hardware and my mix right there. And I had unbox it because I thought it was the same piece hardware that I always used and then gasp. It was slowly different. So I will apologize for the technical gift difficulties. It won't be a part of the final recording that is saved for this class. So rest assured, you will get a good experience. I value deeply this community. I value your commitment for showing up and for being an advocate for the book. Um, again, I read all the reviews, and if you're finding, trying to find a way to get on my radar or other people who are like minded, that's a great way. Um, I it does create value for me, and I want to say thanks for who? Those who have left review. If you haven't, it would still mean the world to me. My publisher has let me know this is a great way to continue to get the word out there to elevate my ranking in the search return results. I love this community, and I know how hard it is, what you're working on. And I know you've told yourself a lot of stories, and I only know that because I told myself a lot of stories along the way. And the stories, um don't entirely ever go away. They just change, and we want to make this change for the better. This is a process and, um, whether progress comes in leaps and bounds or small, painful steps, or whether it's two steps forward one step back. Um, lot of those things are true. What's not true is that, um, that the people who you respect and admire and appreciate haven't worked really, really hard to create a lot of the success that they've done for them, so that they have made for themselves and that that is available to you as well. That's the cool thing is there's a creator and all of us, and it's through creating and small regular ways, developing the muscle in the habit of creativity that you not only make incremental progress towards your individual goal, but is a consistent reminder of your ability to create and live the life that you want. And I'm living proof of that. I've got, as you know, 12 like a dozen or more years off track hundreds of thousands of dollars in student debt, and so wherever you are right now, there's a gap for all of us in anything that we haven't mastered between where we are and where we want to be, and the fact that you're showing up here I want you to put yourself on the back for me to watch this more times and know that whether you're in the zoom call here and there's hundreds of chats communicating their, um or not. If you're just consuming this passively on your couch, the fact that you're here means a lot. It means a lot to me. And I know it means Let's your future So thank you so much. Um, see, uh, lots of faces and waves and I just want to say I'm grateful and sending off how everybody think.