Building Your Audience with Live Video
Casey Zeman
Lessons
Day 1
1Segment 1 - Exposure in a Noisy World
27:00 2Finding The Right Audience
40:45 3Terminology & Building Trust
12:29 4Types of Live Video Platforms
20:28 5What is Your Format?
46:21 6Discovering Your Show & Format
33:33 7Being Authentic & Telling Your Story
31:26Student Response: What's Your Show?
14:32 97 Steps to More Engagement
53:52 10Audience Q&A
11:23Day 2
11Create A Home Broadcast Studio
48:19 12Lighting Your Home Studio
35:29 13How to Create A Google Hangout
38:43 14Google Hangout Preshow Setup
28:25 15We're Live! Broadcasting Tips
46:16 16Where to Broadcast Your Events
36:50 17Marketing Your Events
37:46 18Creating Your Promo Video
40:44Day 3
19Optimize Your Video in YouTube
29:46 20Repurposing Your Content
49:25 21The Webinar Lifecycle
30:38 22Create Engaging Webinar Content
37:55 23Automated Webinars
47:49 24Monetization Strategies for Content
28:54 25Expert Panel
44:15 26Expert Panel (continued)
27:34Class Description
Ready to share your business with the world? Casey Zeman will teach you everything you need to know about creating, producing, and promoting online video events and webinars.
In this course, you will learn about the different equipment you can use to shoot your webinar, from your laptop all the way up to a professional production camera, audio, and lighting setup. Casey covers ways to use webinars to build leads, generate sales, and convert your community of live-streamers into paying customers. You’ll also learn everything you need to know about Google Hangouts -- from YouTube integration to using Google+ to promote events, and much more.
This course will give you the concrete, easy-to-apply skills to confidently share your business’s message with a whole new audience in a whole new way.
Class Materials
bonus material with purchase
Ratings and Reviews
Nara Lee
Brilliant class, worth every penny! If you are thinking of buying it, do it, it's super clear and detailed, love it x
a Creativelive Student
Since I have been using Easy Webinar for a few months it was a pleasure to attend this workshop live and meet Casey in person. I learned a lot about how to take my already successful Youtube campaigns to the next level by including Google Hangouts. Casey is very knowledgeable and even though I have participated in the workshop, I have already reviewed the material again, simply because there is so much value in having access to this course again and again. The CreativeLive staff is simply awesome and I enjoyed meeting other, like-minded individuals who participated in the workshop as well.
a Creativelive Student
In word, Amazing! I learned more in 3 days with Casey than I could have in a year on my own. If you're looking to build an online audience from scratch or exponentially compound your existing audience, make the time to take this course. The great thing about owning the course is I can review whenever I want, I find myself going back over and over again to find just the right advice when I need it. Thank you Casey, and Thank you Creative Live Dennis Thompson