Protecting Your IP
Lesson 3 from: Copyright, Trademark, and Intellectual Property for PhotographersRachel Rodgers
Protecting Your IP
Lesson 3 from: Copyright, Trademark, and Intellectual Property for PhotographersRachel Rodgers
Lessons
Intro to Advanced IP for Photographers
02:53 2Looking Through the Lens of IP
08:57 3Protecting Your IP
02:33 4Client Service Agreements
14:41 5Grant of Rights and Copyrights
22:29 6The 5 Rights of Copyright
02:46 7Guarantee and Cancellation Clauses
05:18 8Boilerplate Clauses
11:01Lesson Info
Protecting Your IP
What comes with value theft? Unfortunately and no one knows this better than photographers I have to say out of all my clients, I think photographer's work is stolen probably the most it's very easy for people to just steal you know your work and your photos especially if they find him online um it's rampant in your industry and it can be really disheartening, but the reason why people are stealing from you is because your work is incredibly valuable. So that's why you have to recognize that value take steps to protect it on dh, then turn those potential infringers those people stealing your work into customers and I'm going to we're going to talk about how to actually do that. S o theft of intellectual property like I said is rampant two hundred to two hundred fifty billion an I p assets is stolen in the u s every year and that's just the u s counterfeit copyrighted and trademark material amounted to six hundred is a six hundred billion dollar industry so stealing I p stealing other p...
eople's I p assets and creating counterfeit goods or misusing member? Misappropriating them in some way is a whole industry there's a whole industry dedicated to steal in creative works and generating revenue from them, and I've seen it honestly, I probably don't have any clients who haven't experienced this in one way or another so really important to understand why this is happening and how to prevent it so and another stat counterfeit I p, represents five to seven percent of global trade. Ok, so it's, a substantial piece of how money is moved and money is made around the world. So we're not going to be victims here, ok? We're not victims were not going to cry about it. We're gonna do something about it. I'm going to show you exactly what to do step by step process for protecting your work. So now you understand I pee in your photography business. Your business is made up of intellect, your property, your creative works used in commerce, that's all it is this I p that you have is highly valuable. Okay, it's worth a lot of money. It's, how you generate your revenue, it's, the assets sitting in your business and the I p requires protection. So that's, what we're going to learn today exactly how to protect your work and how to profit from it.
Class Materials
bonus material with purchase
Ratings and Reviews
a Creativelive Student
Absolutely brilliant! I was feeling so anxious and unclear about all of this stuff having recently taken on a commercial client. This answered all my questions, and explained everything I needed to know in such a clear and simple way. One of the best classes I could have purchased for my business at this stage, and an absolute bargain!
Theresa Soares
Great course!
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