Create a Product Plan & Grow Your Standout Business
Tara McMullin
Lessons
Class Introduction
09:23 2Identify Your Core Offer
05:16 3Reach Your Revenue Goals with One Core Offer
09:28 4Differentiate Your Offer to Stand Out
24:31 5Use Your Core Offer to Define Your Brand
27:39 6Find the Space to Sell Out in Any Market
18:00 7Describe Your Unique Selling Proposition
12:51 8Hot Seat with Ayelet Marinovich
32:09Identify Your Value Proposition
02:16 10Describe the Jobs to be Done
15:17 11Identify the Key Valuable Outcomes
18:39 12Discover the Changes That Sell
09:04 13Student Examples
20:13 14Find Product-Market Fit
13:25 15Design Your Feedback Loop
15:31 16Employ Your Standout Infrastructure
20:52 17Develop Your Standout Capabilities
26:22 18Review of Previous Lessons
04:59 19Gather More Information To Take The Next Step
05:19 20Identify What You Want To Learn
16:57 21Create Your Survey
25:53 22Analyze Your Survey
27:00 23Map Your Customer Journey
19:35 24Identify Other Offer Opportunities
20:29 25CoCommercial Case Study
09:33 26Hot Seat with Alaia Williams
11:52 27Bringing Your Business Model to Life
03:12 28Price Your Offers For Growth
04:23 29Calculate Your Hard Costs
12:29 30Use Soft Costs to Set Final Price
20:56 31Design the Ultimate Customer Experience
14:17 32Sell Without Scale
05:49 33Scale Your Core Offer
17:58 34Identify Your Core Offer Systems
16:01 35Invest in Your Capabilities
16:25 36Take Baby Steps
14:21Class Description
Have you been offering the same products or services for years and want to start creating new streams of revenue for your business?
But what can you offer your customers to grow your business?
Even after being in business for awhile, it is very common to be unsure of exactly what to offer as a service, package, or product to bring in the big bucks.
If you are constantly creating new things to figure out how to earn more money, or you just can’t see a way to make more from what you’re selling now. Or if you are always guessing, and that leaves you feeling overwhelmed, unfocused, and insecure, then this class is for you.
Maybe you’ve toyed around with dozens of offers over the years, and now you feel confused or frustrated by what your customers say they want (but still don’t buy).
Don't you want to create a system that will allow you to work less and earn more?
In this class, we will create a simple, customer-focused, and systematized product plan. You will be able to use this simple product plan to put yourself in control of your earning, build your brand, so customers know what you do, and you can grow your business at the pace you choose.
By the end of this class, you will be able to:
- Equip your business with 1-3 offers you can use to FINALLY ATTAIN YOUR REVENUE GOALS
- Easily prototype and test any offer you need to add to your plan so that you launch THE RIGHT products
- Clearly and concisely describe what your business offers so you can ATTRACT new customers FASTER
- Spend less time in creation and delivery mode and more time doing the things that GROW your business
- CONFIDENTLY plan what you’ll offer and when based on your customer's feedback
- Describe the VALUE behind what you’re offering in an easy-to-understand way
- Explore possibilities for SCALING products—beyond whatever the hot trends in product development are
Customers might go elsewhere because they prefer to stick with one company that can give them what they need. Do not let your business never reach the stage where you can relax and enjoy the result of your hard work. Or worse, go out of business because you never land on an offer that can pay your bills—let alone create wealth or stability.
Class Materials
Bonus Materials
Bonus Materials with Purchase
Ratings and Reviews
Lindsey Warriner
Every time I thought the class had reached a point that I knew "enough" about, Tara dropped yet another game-changer that I'd never even considered. Great experience, great speaker, great class.
Alaia Williams
Once again, Tara has been extremely helpful in getting me to think through where I'm taking my business next. I'm excited about the opportunities that lie ahead!
Ate Myt
Although the course targets people who have already started a business, I found it very helpful for me as I start my own business. I particularly appreciate the step-by-step guide to developing a 3-pillar business model. Very practical. i highly recommend it.
Student Work
Related Classes
Business Basics