Executive Summary: Snapshot of your Business
Lesson 2 from: Create Your Ultimate Business PlanCarolina Rogoll
Executive Summary: Snapshot of your Business
Lesson 2 from: Create Your Ultimate Business PlanCarolina Rogoll
Lesson Info
2. Executive Summary: Snapshot of your Business
Lessons
Class Introduction
05:40 2Executive Summary: Snapshot of your Business
03:00 3Business Description: What Makes You Unique?
02:12 4Market Analysis: Know Your Competition
06:10 5Vision and Objective: Where Are You, and Where Are You Going?
04:04 6Marketing Strategy: Master the Five P's
15:31 7Financial Projections: Dominate Your Cash Flow
08:56 8Funding Request: Do You Need Investors?
03:30Lesson Info
Executive Summary: Snapshot of your Business
So I'm going to start with the Execute Summary. And Executive Summary is really a snapshot of your business plan as a whole and it touches on your business profile, it touches on what your company does, what your goals are and what is that your business can do to be successful. Now, when we think about the Executive Summary, it's often considered the most important part of your business plan because it is really the snapshot of everything you have been talking in the document and let's be honest, sometimes you have to assume that that is the one section that people will read. People might stop reading after the Executive Summary. You just have to capture their interest. And this is a section that is commonly written last. So we, in theory as you go through all the different steps, I recommend that the Executive Summary is something that you come back and populate once you have completed all the different steps. So that's the first gray section as I mentioned. This is the theory on what...
you need to know about what the Executive Summary needs to do for you and now we're gonna go through the different questions that you should be answering and again, these are specific to your business. Here is where you start to articulate what is it that you do. So first question to ask yourself, what are your Products and Services? So you describe what sets them apart and what are the advantages that you offer to the clients that you're trying to reach. What is your vision and goals for the business? Here you need to explain where you wanna take the business and what is the opportunity in the market. What makes your business unique? What sets it apart from competition? What are really the keys to success that you believe will guarantee that you will have a strong consumer following in the marketplace? What is your Track record to date? Here you would include examples of either your recent success if you're already in the market. For example, you increase profit margins or you increase market share or you have new consumer following or your estimates in terms of what you believe that you can accomplish. Then you have financial projections for your business and this is what you're promising investors and your own expectations of what your business can achieve. And then finally, if you have specific Funding requirements, recall the business plan is to document that you used to gather resources, you would reflect that as well including the Expecting return because this is the information that any investor would be looking for as they're evaluating your business plan as a proposal of investment.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Becky Kavanagh
Second class with Caroline Rogoll - - - another excellent, clear, actionable and amazing experience! THANK YOU!
Darlene Rosa
This was a great class! Very thorough with Lots of questions to consider for each section. Would definitely recommend for anyone like myself starting their first business.
René Vidal
Good jumpstart course.
Student Work
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