Lessons

Lesson Info

Your Ideal Client Profile

we're gonna get in and we're gonna start with how to create an ideal client profile. But I do believe that the story has to be backed up a little bit as to why I feel so ardently about this thing. So I didn't learn how to read until I was about 11 years old. I was 11 years old. I was terrible at math. I still don't know my multiplication tables, and I couldn't memorize my state capitals if my life depended on it. Instead, I read books all day. My mom was a total hippie, and she just let me do what I wanted to dio, which is crazy now that I think back at it so I would grab a loaf of white bread and I would grab a jar of peanut butter and I would go into the garage and I would grab my dad's flashlight and I would sit behind arrested card that didn't work with my flashlight, and I would read all day and because of all the reading I did, I ended up tipping the scales at about £ just under 5 ft, and I weighed more than my dad. So Yeah, I read a lot. Okay, but here's the thing. My mom though...

t I was amazing. My mom thought I was awesome and she thought I was dynamic and she thought I was engaging. And here's why I was home schooled. Every homeschool mom thinks that their kid is dynamic, amazing and perfect. Okay, my mom was fun to telling me that I was, like, unique, and I was special, and I was destined for big things. But it wasn't until I stepped foot 14 years old. My freshman year of high school, I walked into this massive place where people had lockers. What's a backpack? You have to walk between classes. This'll was foreign to me, and it was then I understood just how wrong My mom, Waas my mom died, lied to me because here's the thing. No matter what my mom said, they think the minute that I understood, I wasn't a special snowflake. I was one of hundreds of thousands of teenagers trying to find their way in the world, but I learned a valuable lesson. It is not enough to be awesome. It's not enough to be awesome in business, just like in life because you have to present value to somebody before they perceive before they candidate something. Obviously, my value to my mom was that I was her child, so she thought that by default, But unless representing value as people, as businesses were, it's not enough to be awesome. Now you might think that you haven't awesome business. You have an awesome product, even awesome service. You're so awesome. Great. But if your business does not help somebody, help them by losing weight by saving time by finding love. If your business does not make their life easier by empowering them by helping them get organized by managing their kids by offering shortcuts or if your business does not diminish fear by demonstrating safety by saving opportunity cost by giving guidance. So if your business does not help, does not empower and does not diminish fear. You're gonna have a very hard time to have somebody pay you for your awesome product or service. It's not enough to have a great product. It's not enough to have a great service. It is not enough to be awesome what you dio. In fact, I believe that the most successful entrepreneurs aren't the best, and that rubs people so that rubs people the wrong way. Let me just tell you, I actually opened just the floodgates of I don't know. I just was myself and I didn't care. I wrote a block posted. I said, You don't have to be the best. I'm not the best. And guess what? Here, The reasons why it's still working for me. We're gonna get into that in the second. But the most successful entrepreneurs that I can see are those who show value to their customers, period. They're not saying we're the best. They're saying we are the best for you. Here's why. Those are the best business is I'm gonna take a minute. I'm gonna be a little bit honest. Um, when I first started my photography business, um, I was definitely criticized, and other photographers would openly make fun of my work. They would talk about all the technical mistakes that I made. And let me tell you, there were a lot of technical mistakes. I had no formal training with photography. I had never as much as picked up a camera prior to 2006, and yet I had this idea that I'm gonna become a photographer. So when I started putting myself on my stuff online, unabashedly off course, the criticism came. That was natural. I don't back away from the fact that I made a lot of mistakes and there's a lot of room for growth. And they questioned why anybody would hire me. So it because I was trying to help people and saying, Here's some technical ways to get better Even though I needed to get a lot better, people were resistant to that there, like who does she think she is? Most of what they wrote humiliated me, but it didn't stop me. Why? Because I was more focused on creating value for people who wanted to listen to what I had to say, that I was being concerned about being the best technical photographer. I didn't have to be the most artistic photographer. I didn't have to be the best technical photographer. I had to be the best photographer to disseminate information to people who are willing to listen, and that is still the same dang drum I'm beating. I do not have to be the best business strategist. I don't I just have to be the best business strategist for you. I will go farther with 20 people who believe in my message, then trying to get 2000 people to get interested in me. If we changed that paradigm and encouraging you to do so focused less on the numbers and focus on the tribe, your business is going to do amazing things. So here's what happened. As a result, I learned how to speak to my customers better than my competition. Why? Because I showed up on I spoke to my customers. Did I make a lot of mistakes along the way? Yes. Was it embarrassing? Yes. Was I ridiculed? Yes, but it did it. Stop me? No. And as a result, in my first year of business, I made over $100,000 and I've never said that ever out in the open because that was my business. But today, that's changing because I don't want to put out that you must be something you're not. I wasn't an artistic photographer, and it wasn't the most technical photographer, but I was a profitable photographer my first year of business. And here's the best part. Over the years, I became more artistic Over the years, I became more technical. And guess what? Over the years I became more profitable. That is what I want for you to embrace, where you are to understand that you are flawed and parked mark and people like that mawr to sit in yourself and say I don't need to be the best I need to be profitable if that's what we end up leaving today than I have done my job because being the best is not was what your success depends on. You don't have to be the smartest. You don't have to be the fastest. You have to be the cutest, and you don't have to be the most qualified. Your business depends on you and the value you communicate to your customers. So if your business is moving too slowly or if you came here because you're like my business just feels stuck, I'm not going in the direction that I want. There's a good chance that you're showcasing what you dio, not who you are, why you do it and the value. I mean, I just see you guys just taking me to church right now. Here's the thing that I'm like I'm here. Yeah, eso I just need you to commit, like, if you're gonna go to church, you gotta be the church created life. And here it's not like, because let me just be real with you. My daddy is a pastor in East Los Angeles, California. So when they do church, they do charge like it's like you're you're in or you're out. There's no look alarm. You're cold and you're silent the way that they do this proper Orange County churches or you're like your in east L A where it's like, Yeah. Okay, So if we're gonna come in to this, we're going to come into this. Okay? So and this is more than anything, this is conversation. I'm not up here. I do not want this to be a presentation. Why? I am not a professional speaker right now. My mouth is dry as all get out. I'm sweating. Thank God I'm wearing black and might have the shakes. Okay, so now that that's all in the open, the conversation, what I'm hoping is a conversation and not a presentation. But let's get back Thio thes things that we talked about, right? We're very comfortable with showcasing what we dio. We're showcasing our product or service. We're comfortable with that. But we get very uncomfortable showcasing who we are, why we do it and the value that we have for our customers. But I'm going to talk about things. They're gonna make you uncomfortable today. I just want to state that from in the open. Basically, what I'm trying to do is cutaway, cutaway, cutaway. Let me tell you all the reasons why you should not be watching this class. I'm late on the line. I'm gonna make you uncomfortable. I am. I'm gonna give you advice. That seems counterintuitive to the thing that you have done. And what happens is when I suggest new ways of thinking when I suggest new ways of running your business, what happens in my experience? When I talked to entrepreneurs about this is they immediately shut down, they will tune me out and what they start doing is they start listing all the reasons why it won't work for them. They immediately say, Well, that just works for that jazz and star girl. She's from California. She's ex. She's why she's not this. She doesn't live in a small town. She's not from a big city. She's too young, She's too old. She's not white. She's not brown. There's a reason why people will start saying it doesn't work for them, but they spend more time poking holes and what I'm presenting. Instead of thinking the possibility of how it could change them today, I want you to focus on the reasons why it will work for your business and not excuses as to why it won't. Today we're open palmed, and today we're going to receive. So let me repeat something once again because as we go question, as we asked as I answer questions, your questions. I'm gonna go back to this if your business does not showcase who you are, why you do what you do and the value that you present to your followers and customers and clients. You have a very hard time getting people to purchase the thing that you're selling, which could result in why you feel like your business is stuck. That's what we're gonna be focusing on today.