Lessons
Why Design Matters
05:50 2Design Vs. Aesthetic
06:27 3Impact Of Design
07:01 4The Design Process: Understand Your Audience
09:17 5The Design Process: Understand Your Content
05:21 6Design Principle: Alignment, Grids, And Spacing
05:47 7Design Principles: Contrast
02:55 8Design Principles: Repetition
03:20Design Principle: Hierarchy & Proximity
05:37 10Principle Scale And Balance
02:48 11Design Principles: Typography
04:29 12Design Principles: White Space
01:11 13Design Principles: Color
06:09 14Design Principles: Graphics, Icons, And Photos
02:51 15Design Principles: Layouts And Focal Points
01:53 16Design Principles: Color-Blind Accessibility In Design
01:41Lesson Info
Principle Scale And Balance
Balance is all about weight. And we've all remembered back to physics class when you learned about balance, and in order to create balance, what do we need to do? We need to put another thing of equal weight over here. That's the only way to create balance. Now, if we have two circles like this, what happens with these circles? Well, they're unbalanced. This is not reality. In order for these to balance, what do we need to do? We need to move that circle a little further in so that it's actually balanced. So why is this important? Because balance and design can really help create stability. It can help create emotion. It can help things be emphasized in a design. So let's look at our cupcake business card, and think about the balance here. So let's put it on a, I don't even know what this thing is called, a balancing apparatus, and that's what it is now. And we look at it and we think to ourself, is this balanced? What do you think? It feels balanced, right? But what about this one? If...
we look at it, it's not very balanced, because a lot of the information is all at the left. And is this a terrible business card? No, it's not the worst, but there is such a dramatic difference when you are looking at them side by side. One of them has all the information over at the left. This one is a lot more balanced. And when you apply this principle to something like a brochure that has even more information, or a website homepage, or a poster, or something like that, this becomes very important. You wanna make sure that your designs are really, really, really balanced. So looking at that brochure we had made earlier, is this balanced? To me, it feels pretty balanced. Why? 'Cause even though we have a lot of text over here, whenever you kind of zone them out, it feels balanced, because if you look at kind of the real estate on page that's being taken up, they're equal or relatively equal. So we wanna keep in mind that we're using balance to create equal focus in order to not overwhelm people with information, and make sure that they're taking away the message from whatever we are trying to communicate.
Class Materials
Bonus Materials with Purchase