Identify & Engage the Opportunities
Lesson 12 from: FAST CLASS: Turn Your Service Into A ProductTara McMullin
Identify & Engage the Opportunities
Lesson 12 from: FAST CLASS: Turn Your Service Into A ProductTara McMullin
Lessons
Class Introduction
03:15 2Change How You Think About Your Business
02:05 3The Profit in the Process
00:55 4What is an Asset?
02:39 5Set a Different Goal
02:15 6Name Your Unfair Advantage
02:31 7Document Your Client Intake Process
09:22 8Identifying What You're REALLY Selling
02:53Apply Your Unfair Advantage
02:41 10Build to Sell
08:56 11Observe What Matters in Your Customer's World
05:43 12Identify & Engage the Opportunities
01:25 13Test Your Response
04:01 14Describe the Transformation
04:22 15Find & Test Your Key Insight
08:59 16Bulid to Sell (Part Deux)
09:36 17Price Your Product
09:26 18Make Your Offer
05:43 19Gather Feedback
06:51 20Iterate, Reposition, Differentiate
08:02 21Create the Ideal Customer Experience
03:21 22Identify What Your On-Boarding System Needs
03:59 23Analyze System Needs & Solve Customer Problems
05:10 24Automate Your On-Boarding Process
04:39 25Get Attention
05:10 26Get Commitment
01:33 27Get Buy In
07:50 28Get the Sale
11:27Lesson Info
Identify & Engage the Opportunities
this lesson is all about identify and engage your opportunities. So again, we're going to bring up the customer journey, This is your opportunity to choose where you're going to focus on. You got to start somewhere just because you choose something now doesn't mean that has to be the product that you have to build. You just got to start somewhere. Okay, so don't, don't freak out about this step, just start. Um now we need to actually engage those questions, those frustrations, those goals. And one of the ways that you can do that is through social media. Um and the reason this is so important is that social media or going to conferences or going to networking events wherever you're going to do this, social media is an opportunity to say. I hear what you're saying, Does this sound about right? The first step isn't to respond. The first step is just to engage and engage the level of interest. I hear what you're saying, does this sound about right? So your homework from this lesson is to ...
come up with 5-10 social media posts that engage what you think you're hearing from your prospects. This is what you're saying, Does that sound about right? Or tell me more about that? I see you, I hear you, uh tell me more about it what else is going on. Let's get a little bit more specific with this problem. That's all you need to do. It could be like 10 sentences long. This piece of homework that you have to do but it could be hugely valuable and by hugely valuable. I mean tens or hundreds of thousands of dollars later on. So please do it.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
I'm in business a looong time and know a lot but... Tara is great, the course is great and it is a MUST SEE for every entrepreneur. I'm not a native speaker (from Germany) but I can follow Tara very easily and there is the transcript... just in case ;-) Well done!!!
Student Work
Related Classes
Business Basics