How Style is Applied to your Brand: Image Style
Lesson 27 from: Finding, Defining, and Marketing Your Photographic StyleJulia Kelleher
How Style is Applied to your Brand: Image Style
Lesson 27 from: Finding, Defining, and Marketing Your Photographic StyleJulia Kelleher
Lesson Info
27. How Style is Applied to your Brand: Image Style
Lessons
Class Introduction
42:05 2What is Style?
24:14 3Where does Style Come From?
11:14 4The Style Cycle: Overview
19:13 5The Style Cycle: Experimentation
10:52 6The Style Cycle: Discovery
07:17 7The Style Cycle: Realization
05:26 8The Style Cycle: Define
06:47The Style Cycle: Refine
05:14 10The Style Cycle: Q & A
16:03 11Style Cycle–Discovery: 4 Step Find it Formula: Search
07:45 12Style Cycle–Discovery: 4 Step Find it Formula: Choose
08:19 13Style Cycle–Discovery: 4 Step Find it Formula: Analyze
35:28 14Style Cycle–Discovery: 4 Step Find it Formula: Create
27:59 15Style Cycle–Realization Case Studies
33:35 16Style Cycle–Define Case Studies
20:43 17Style Cycle–Refine Case Studies
25:03 18Family Style Shoot #1
38:36 19Family Style Shoot #2
27:20 20SKYPE INTERVIEW: Lindsay Adler
29:03 21SKYPE INTERVIEW: Allison Tyler Jones
24:41 22SKYPE INTERVIEW: Brian Callaway from Callaway/Gable
15:07 23Student Hot Seat: Lori Conklin
23:49 24Student Hot Seat: Allison Turcotte
22:09 25Student Hot Seat: Amy Henderson
33:56 26What is Brand?
22:31 27How Style is Applied to your Brand: Image Style
03:47 28How Style is Applied to your Brand: Logo
10:21 29How Style is Applied to your Brand: Collateral
05:16 30How Style is Applied to your Brand: Studio Look
07:05 31How Style is Applied to your Brand: Product Line
30:30Lesson Info
How Style is Applied to your Brand: Image Style
How style is applied to your brand. Remember the visuals of your brand. Remember that image style, the logo, remember your collateral, the product line and studio look. Those things are what we're gonna talk about in the rest of the segment. I'm gonna show you some examples of another photographer who's doing things really well when it comes to studio look and product line. I'm gonna introduce you to Jenny Kruger in that department, but also think about Allison. You guys saw her in her studio and her work. It is so cohesively tied with what she does. She literally took the work and made the brand around the work. Which I thought was brilliant and what most people should be doing. Because how you shoot from your heart is natural. When you have a style and you shoot that style, it's going to come rather naturally once you find it. Remember Lindsay, she talked about, you know, I don't really have to work so hard anymore to get my style, I did in the beginning, but now it comes pretty auto...
matically. When you get to that place, then all of a sudden developing a brand is piece of cake. Image style, just a quick review, we talked about the visual and emotional components of your work. Using your 20 image body of work to come up with visual adjectives and emotional adjectives that reflect your body of work. Then I asked you to start connecting these words and create sentences that make up your artist statement. What I want you to do is pick three words on each side, both physical and emotional words. For me, I very quickly did this with my new work, my newborn work. I could probably fine tune it a little bit, but for example's sake, I'm gonna pair my work with it and my studio with it, but it could be anybody's. Does that make sense? Visual, airy, clean, organic is kinda the descriptive words that I wanted to use there. Emotional, serene, hopeful, and authentic. That is the ones that resonated with me on both the visual and the emotional side. Then I just kinda made a little graphic that made me feel it a little bit. Something visual that represented how I felt about it. You can do this or not, it's not a requirement. I just kinda got a little bee in my bonnet and decided to do that. What I want you to make sure you do in your brand, and ladies who we looked at their websites today did an amazing job of this, only show work that represents these visual elements and emotions. Brian Calloway talked about this on his own social media sites. They don't put anything out there that does not represent who they are in their style and in their brand. That is so, so important. And yesterday I talked about Instagram a little bit and he reiterated that today. When your images are on social media and especially a platform like Instagram, you could literally go and see someone's entire portfolio in their Instagram feed. Use that as a place to shine, don't put images in there that are your screaming kids of bad, horrible iPhone snapshot that you would never take for a client. Only show images that you would actually show to a client as their session, their wedding, their commercial shoot.
Class Materials
Bonus Materials with RSVP
Bonus Materials with Purchase
Ratings and Reviews
Cesar Flores
Wow wow wow, as an artist on a beginner's stage this was an amazing presentation. Julia is a pro on teaching the psychology of the artist within ourselves. I will follow her from now on and start putting in practice her step by step techniques on finding my style as an artist. Thank you Creativelive and Thank You Julia, you are amazing
hollyferocious
This course is amazeballs. Love love love love love love love. Just buy it. :)
a Creativelive Student
Great class. A step by step way of finding a artist style that is from your heart. Stop hoping the style fairy will randomly visit you some day. I view this in-depth system as a smart exploration component integrated with a gut check component. Julia has laid it all out smartly and easy to follow. The work itself will not be easy but the steps are beautifully explained. Brilliant! Buy the course. Yeah I will be using it for years. Shelle
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