Conclusion
Sharon Lee Thony
Lessons
Class introduction
02:12 2How Do People Search
05:10 3What Can You Learn From Search
02:12 4SEO vs. SEM
03:44 5Search vs. Social (Push vs. Pull)
00:58 6How Google Serves Ads
02:03 7Quiz: The Power of Search Marketing
Google Campaign Types
03:26 9Objectives and Conversions
01:25 10Ad Extensions
02:43 11Quiz: Campaign Setup Best Practices
12Types of Keywords
02:52 13Measuring Purchase Intent of Keywords
02:14 14Brand vs. Non-Brand Keywords
02:26 15Keyword Research
02:47 16Identifying Proper Match Types
04:26 17Quiz: Keyword strategy - Ad Groups
18Bidding Strategy
05:31 19Quiz: Bidding Strategy
20Search Ad Hall of Fame
10:32 21Quiz: Search Ad Hall of Fame / Ad Copy
22Landing Page Best Practices
03:55 23Tracking Results & Google Tag Manager
07:13 24Google Analytics
04:11 25Quiz: After the Click: Landing Pages, Results and ROAS
26Optimization and Refinement
08:57 27How to Optimize for Voice Search
05:17 28Quiz: Optimization and Refinement
29Conclusion
00:44 30Final Quiz
Lesson Info
Conclusion
Congratulations. You've completed the google ads fundamentals course. You now have the basic building blocks to start running your search marketing campaigns. You're able to conduct keyword research, customize your strategy based on purchase intent and know how to set up effective campaigns and A. B. Testing. Your learning journey has just begun and I encourage you to continue practicing as well as deepening your understanding of digital marketing. Be sure to check out the S. C. O. And google analytics courses on, learn from fiber and take your search skills to the next level. See you next time.