Lessons

Lesson Info

Ana Brandt: Shift to Consumer Video Marketing with Animoto

Okay, so our client's taught us that video marketing was the way to win them over that's when my client taught me you know, for years my focus wass more two photographers let's show them behind the scenes of what we d'oh so that led to me writing books and that led to me teaching workshops and that led me to create of live and that was all great and I love teaching and showing behind the scenes but I think what happens when we're doing that as we forget what we're doing my first job is to my clients this is what I want to do if I stopped teaching tomorrow my clients will always stay because that's that's my main purpose is my photography teaching to me is just a bonus so my first challenge wass to shift to consumer video marketing and that's a little bit different when you're just showing raw behind the scenes to photographers now I've gotta shift it to the consumer what does that mean? I've gotta streamline it we don't have a whole lot of time you know my behind the scenes videos coul...

d be forty five minutes to an hour no client is going to sit there and watch that unless three in the morning and there nursing their baby and they have nothing else to do which many of my clients do studio I got sucked into your channel you know hours later and so there is that but I knew I had to streamline went, which meant going from action, image and beautiful music. Okay, so that was that was something that I really needed to shift. And this is a video that an emoto created. 00:02:15.22 --> 00:02:15. Okay. 00:02:43.57 --> 00:02:43. No. 00:02:46.59 --> 00:02:46. Good. 00:02:51.02 --> 00:02:51. Good. 00:03:11.22 --> 00:03:12. No no 00:03:13.84 --> 00:03:17. like I'm a motion on it's not even my baby 00:03:18.12 --> 00:03:21. I just kind of got teared up there the music from 00:03:21.04 --> 00:03:24. an emoto on that video I probably watched it five 00:03:24.6 --> 00:03:26. times last night so much so that I was like blow dry 00:03:26.97 --> 00:03:28. my hair I blasted allowed so I could hear the music 00:03:28.95 --> 00:03:33. it makes you feel good and that's the consumer part 00:03:33.0 --> 00:03:36. of it and that was just a couple of minutes longing 00:03:36.1 --> 00:03:38. how long was that video? Two minutes wasn't really 00:03:38.8 --> 00:03:42. that long at all this client is the next video you're 00:03:42.74 --> 00:03:47. going to see I asked her email turn I said can you 00:03:47.04 --> 00:03:49. tell me your thoughts I'm going to be video marketing 00:03:49.82 --> 00:03:53. on dh she said it is enjoyable enjoyable to be reminded 00:03:53.51 --> 00:03:56. of how I felt I think it's a great value to add to 00:03:56.27 --> 00:03:58. the printed photos because it captures mom's pregnant 00:03:58.96 --> 00:04:01. movements that can be shared with families so they 00:04:01.37 --> 00:04:05. can view the full array of photos quickly and artistically 00:04:06.12 --> 00:04:09. video includes dad and captures mom when she's looking her best this is why we love cinema right cinema whether it's raw or whether it's beautifully orchestrated whether hair and makeup is involved gorgeous gowns or even just you know a ripped t shirt when you add the music the music and the quickness you know the key word is quickly and artistically you know we don't want to sit through hours of video and I got you have to watch this I want them to feel good and I think for years video was targeted towards wedding and engagement because those were such huge milestones and in the pre sale and you know, putting big shows on and we weren't looking at video as quick little marketing things to the consumer and you know we think a lot do little promo video for my website many people have done that that looks cute that's fun um and that brings in business and I'm going to be working with susan on a promo video myself that I'm ridiculously excited about so I think that's huge but going back to the marketing of telling the client it's who you are and what you do and adding a little bit of the action image in there you know that was three hours of footage and there was only thirty seconds of action in there and it was just enough for you to go I love back how do you get for boys lined up with a baby on the lap that was kind of tricky and she this pregnant client opted to do studio and the pregnant studio pregnancy studio session and the location session we recently started this thing about I'd say two years ago when I said we could go to a local area as kind of half of their session and it has been just great my clients loved to do the studio then we can go outside and so we did two videos with well in her video there's two portions inside and outside I cut it so all you're going to see is her pregnancy outside video and after I saw this video I told my videographer after two years of working with him two and a half years this is probably besides the enomoto video just showed you one of my favorite videos because it's when you're just kind of easier when you're working alone and so for those people that are going to start doing video my advice is don't hire a video biographer tomorrow that is not my advice my advice and I'm gonna be showing you how to do it on your own later today we'll be discussing it susan I'll be showing you I'll just be discussing it is you need to do it yourself because before you hire anyone you need to understand not only how you work but what your vision is if we're going to cut down three hours to two minutes what is your message what is it my message is a couple of things I love what I do I really d'oh and I love movies I love music I love imagery I love movements and I know how exhausting pregnancy and important sessions are I know how exhausting children and family are I add my own mother's a family session at um every year we dio and I was like oh my gosh I wanted like wine five minutes into it, you know, but he's still doing anyway. But I know how much work it isthe, and my kids are ten, twelve and fourteen now, and so cutting it down to just a couple of minutes makes you feel good, doesn't get you like, deep down, and you're like, oh, my gosh, it is worth it. And what a gift to the next generation that's coming behind us. What a gift. I would love to look back at videos of when I was little. Are you kidding me? Are you kidding me right now? Years. Yeah. Are you doing? We see what is anyone saying anything should we yeah we have first of all a number of people who are tuning in who say they love your youtube videos as well way but while we're still on sort of that client testimonial yeah didn't have some kind of some questions related teo practical things about how you market that so one question is do you use water marks when you do this video dooz your photos with watermarks why not do it afraid that they might just maybe stolen talk a little bit about the images in the video hey no no you know it's it's I wanted to be a cinematic experience I wanted to be beautiful I don't want to splash it with water marks you know my a couple of my videos were posted on other media pages and went viral in brazil before I got there I had no idea and it was ten twenty million views is crazy and people who knew my work we're tagging me left and right I feel that you know it is my work yes and on the end slide you saw that has my information yes I'm the week we do cut it a couple of different ways every video gets three cuts for actually so the client would get more of the full footage so the client gets a finalized kind of full footage video for them that we're going to be shifting it this year to include the an emoto design so the client I'll get a prettier version than they've been getting and then I will usually do ah more raw one for the b studio channel for photographers to see more behind the scenes and then the anna brandt photography channel gets the streamline the beautiful version and an emoto gave me that would be more than ana maria brandt photography channel that's the more marketing channel and then we cut it down for the instagram that we'll be talking about pretty soon I would never watermark my images because it takes away from it I can put it at the end people know who they are they'll start to see understand my work there on my channel you know whether it's instagram or pinterest or youtube tagging keywords identify irs description meta data I mean that's a whole other class itself that I don't have time to go into so there are ways of creating your mark but me no I don't and I get that question I answer the question yeah absolutely another practical question I was about your clients for their use of these videos for marketing purposes are you having them sign a specific release with regard to using those for marketing our releases always built into our contract and it's been since the day I started in nineteen ninety nine so they always sign a release as part of their contract now I do deal with celebrities and I have done videos for celebrities that I can't publish on dh that's always heartbreaking and did a fabulous speech video with heather dobro orange county housewives and it is probably one of my favorite videos of all time and I can't show it so you know you have to respect that and keep in mind that you know with maternity I do a lot of naked and things like that I would not publically show that I'm I'm a pretty good editor myself I know when like I'll say to the client you know do you would you like a sneak peek you want to instagram video you want instant any short found my client's kind of know now you know we they know all the lingo and I always always talk about it with my clients even just posting on facebook I talk about my clients and if my clients say take it down it comes down and the discussion but I also know this particular client had more intimate studio ones I just wouldn't show it publicly I would never show anything my client didn't want to show number one and number two if it's private personal you know even just with the newborn when the baby's all spread out we either blur baby parts we cut out a lot of that so I think that yeah there's a number one there's a respect factor. Number two I think any type of release should always be built into any contract I firmly believe in that and then number three is what kind of you know message do you want to put out there you know now fast forward I think I have one hundred fifty videos uploaded to youtube but I've probably shot thousands you know right now is telling me a videographer were like twenty five videos behind right now that I can't show everything and I can't cut everything and I can't and everything but I am selective and this is why I know I'm going to show a video that I did of my daughter if you're experimenting with video my biggest advice I can give it to give to you is do it with someone you know that's someone that trusts you and trust it's your vision and don't just spring it on a client I didn't spring it on a client until let's see two thousand eight two thousand thirteen so you know it was I'm not saying you have to wait five years but my biggest advice would be whatever you're jonah is where their pregnancy newborn boudoir wedding whatever either ask your kind for permission or or find someone that will work with you and say I'm gonna test you today and I want to do video will you help me and that's fine tune it and get their permission get the release and then post that it's okay to do that it is going to be a journey and it's going to be a process it's going to take time to perfect 00:16:14.215 --> 00:16:17. so yeah I definitely be careful be very careful absolutely 00:16:17.96 --> 00:16:20. especially with sort of the vulnerability of the types 00:16:20.51 --> 00:16:22. of clients that you're working up when they're newborns 00:16:22.38 --> 00:16:26. when they're pregnant all of those and I do have many 00:16:26.05 --> 00:16:29. clients that say we don't want our children post in 00:16:29.89 --> 00:16:31. the internet we don't want our baby person and we 00:16:31.57 --> 00:16:34. don't want this my clients know who I am I mean come 00:16:34.12 --> 00:16:37. on I'm all over it too but they know who I am and 00:16:37.96 --> 00:16:40. they'll say can you not share that post that I posted 00:16:40.44 --> 00:16:42. a gorgeous picture recently and kind colleges that 00:16:42.32 --> 00:16:45. can you take it down I was like okay no questions 00:16:45.15 --> 00:16:47. asked I take it down you know fortunately I have enough 00:16:47.96 --> 00:16:51. clients that it all kind of balances out but if you 00:16:51.29 --> 00:16:53. don't have enough clients then dump all your eggs 00:16:53.79 --> 00:16:56. in one basket and go find someone who is willing to 00:16:56.52 --> 00:16:58. work with you in practice okay any other questions? 00:16:59.09 --> 00:17:01. Well people are starting to ask about what I think 00:17:01.55 --> 00:17:04. you're about to talk about do you do a video for every 00:17:04.35 --> 00:17:07. session? Is it extra that the client is paying for 00:17:07.75 --> 00:17:11. is included in the package so tell us about as you 00:17:11.29 --> 00:17:17. know I know okay, I'm going to get back to that because 00:17:17.03 --> 00:17:20. my biggest concern with today's time that's why I 00:17:20.3 --> 00:17:22. said that was the only thing I was nervous about during 00:17:22.09 --> 00:17:25. makeup, because I do feel there's a lot of information 00:17:25.51 --> 00:17:28. here, and because I've been doing it so long, I could 00:17:28.47 --> 00:17:32. sit here for days and give you step by step and pricing 00:17:32.17 --> 00:17:34. the algorithms in the testing and that I've done. 00:17:34.26 --> 00:17:36. I'm gonna have to really truncated in short today, 00:17:36.96 --> 00:17:39. so I'll have to get back to that question. I will 00:17:39.84 --> 00:17:41. tell you that our bookings have been increased fifty 00:17:41.85 --> 00:17:44. percent, at least. And that's that's, a very humble 00:17:44.34 --> 00:17:48. number by video marketing, for sure, uh, used to be 00:17:48.2 --> 00:17:50. that my number one referral service was number one, 00:17:50.88 --> 00:17:54. was oggun referral number two was client referral. 00:17:55.26 --> 00:17:58. Um, right now, if you were to ask me, I would say 00:17:58.2 --> 00:18:01. video hands down video.