Lesson Info
50. Creating memorability in an image
Lessons
Meet your Master
01:26 2Learn from the journey
15:24 3Using inspirations
08:43 4Photography is stopping time
09:27 5Albert's library of ideas
08:30 6Tips on preparing for a portrait shoot
12:10 7Setting up the studio
04:56 8Understanding studio collaboration
07:35The importance of casting and hair & make-up
08:59 10Foreground studio set up
08:46 11Studio session with a model - set up 1
11:23 12Studio session with a model - set up 2
05:55 13Studio session with a model - set up 3
08:01 14Picking the best shot
03:36 15Working with photoshop
13:14 16Creating a portrait of Alfred Hitchcock
04:18 17The gigantic question... Colour or black and white?
07:55 18One day with Kate Moss
05:06 19Learn to have your ideas ready
06:14 20Using Polariods
06:29 21Creating beautiful photographs of hands
04:45 22Controlling natural light
05:38 23Shooting a monkey with a gun
06:27 24Choosing your format
07:13 25Composition and lens
04:47 26Shooting landscapes. The Isle of Skye
15:18 27Planning and ideas for a landscape shoot
06:32 28Creating still life images
13:48 29Photographing the Lost Diary
10:53 30Shooting album covers
03:09 31The Strip Search Project
10:28 32Shooting Las Vegas landscapes
08:24 33Photographing Breaunna
07:21 34Balancing daylight, God bless America
03:45 35Creating the Maroc Project
10:21 36Creating the Maroc shoot
08:11 37Photographing sand dunes
04:09 38Photographing Moroccan children
10:42 39Advice on making portraits
10:12 40How to be alert to finding photographs
07:35 41Making a portrait of Mike Tyson
02:39 42Creating intense colour in a photograph
03:04 43Portraits of rap stars and a Golden Boy
08:40 44Photographing Jack Nicholson
04:20 45Creating a portrait of David Cronenberg
02:14 46How to light only using two $10 bulbs
07:29 47Studio fashion set up 4
10:47 48Studio session with a model. The geography of a face
13:05 49Look inside the picture
02:56 50Creating memorability in an image
02:54 51Combining nudes and landscapes
04:52 52A perfect print
07:50 53The business side of things
06:50 54Conclusion and farewell
03:55Lesson Info
Creating memorability in an image
(upbeat music) So I was in London doing the collections for Italian vogue, quite a bit of time ago. About 20 odd years ago but this is a shot I remember well. And I was shooting at my old university in the sculpture school. And it was in the summer time and they had basically just had their end of the year show and I went into one of the big sculpture studios and against the wall, just by chance, there was a piece of black fabric. Just hanging there like a flag, that was just hanging there. And I had this beautiful Yohji Yamamoto dress and with a very well known model. I just suddenly, I don't know where it came from, I just got this idea. I think this idea of saying it again and again, you should be thinking the whole time, You should be analyzing things the whole time. So when I came in and I saw the flag, I just got this image of this particular dress that I'd just seen on this famous model, a super model. And when I brought her into the room, I actually put her behind the fabric.
So this is the shot. Now, of course the fashion leader said wait a minute, this is a super model, you can't hide her face, sort of thing. But of course, I was doing other shots, I said you'll see her face on the next page, sort of thing. And this was always a shot that I liked so the reason why I'm showing this is it's just the use of something that was there. An empty white studio with a skylight, this was shot on 4x5 film, it's natural light, a piece of black fabric hanging on the wall, but really the clever thing I did here was to put the girl behind it. If the girl was in front of it, it still would be quite a nice shot but, behind, it made the shot more severe, stranger, and possibly more memorable. And as I've said many, many times, memorability is a major factor in good photography. You have to remember that image, you have to say, well I remember that image. So this is really quite a good example of it. And the magazine naturally loved the shot. (upbeat music)
Ratings and Reviews
Richard A. Heckler
"Unless you're Mozart"...this course is an invaluable asset. I'm a pro, humanitarian/documentary photographer, & wilderness...and I've learned much from the 40+ sessions here. This is truly a Master Class...next best thing to being with Albert. And although I could watch studio sessions forever, this course offered a very balanced curriculum of technical information, artistic encouragement and guidance, and a open, generous window into the thinking of a gifted artist and photographer, sifted from decades of first class experience. Kudos to all involved. Excellent!
a Creativelive Student
I purchased my first CreativeLive class in 2011 and have continued to purchase many classes over the years. I have learned so much from the many great instructors. This one is not a technical class that will tell you to set your camera at f4, 1/60, ISO 400 and you can get this shot. If you are looking for that, there are many other options. If you have a solid working knowledge of photography, this class is so much more. The way it was filmed is like you are there with him in conversation or in the room with him watching him shoot. To see and understand the how and why he does what he does. Not to take anything away from other classes that have helped to give me a strong understanding of photography, this is my favorite CreativeLive class so far.