Step 1: Find Your Next Direction
Lesson 4 from: Product Line Strategy: Expand Your OfferingsMegan Auman
Step 1: Find Your Next Direction
Lesson 4 from: Product Line Strategy: Expand Your OfferingsMegan Auman
Lesson Info
4. Step 1: Find Your Next Direction
Lessons
Why You Need to Create New Products on a Regular Basis
08:26 2What Holds You Back from Creating New Products?
09:38 3The 4 Step Product Expansion System
05:30 4Step 1: Find Your Next Direction
01:39 5Exercise: What's Working with Your Offerings
03:13 6What’s Working: Student Example
05:59 7Exercise: Identify the Gaps in Your Product Offering
09:02 8Identify the Gaps: Student Example
15:09Exercise: Look to Your Passions to Inspire Your New Product Offering
05:07 10Step 2: Declare Your Intention for Your New Product Line
07:04 11Declare Your Intention: Student Example
10:44 12Step 3: Develop Distinctive Design Ideas
01:35 13Exercise: Gather Outside Inspiration
07:54 14Exercise: Carry Over the Common Threads from Previous Designs
09:10 15Carry Over the Common Threads: Student Example
08:05 16Exercise: Design Your New Product Ideas Without Judgement
05:01 17Step 4: Evaluate Your Ideas for Market Success
02:25 18Exercise: Identify the Unknowns in Creating New Products
04:50 19Exercise: Consider Production Costs
03:00 20Consider Production Coasts: Student Example
07:40 21Exercise: Look for Market Support
05:05 22Moving Forward with Your New Product Line
07:49Lesson Info
Step 1: Find Your Next Direction
Sword and dive right into step one find your next direction and this is really the pre work this is where we sit down and we think about where you should be headed next. So your new product line should really be a mix of three things what's working in your current product line because this is going to inform us about what your existing customers expect from you, then we're going to look at where are the gaps in your current product line gaps in your card product line mean money on the table, so instead of thinking about market need, we're going to think about what am I not selling to my customers that I could be felling to my customers and making more money? And then finally you're gonna look at literally what are you most excited about exploring next? Because that has to be an important piece of it if we just looked at these two there's no energy in your new collection, this peace brings in the energy and it's really a kind of the wild card I'm going to do this and it's going to just ...
really energize everything else it's also going to help you kind of make decisions because you might end up with a lot of things here, and this is going to really steer you where you're headed.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
I Must Draw
Megan is a brilliant instructor and each of her classes is packed with information to take your business forward. This class has practical steps to help you identify gaps in your product line. Through her own experience of developing product lines she helps you to understand how to stay consistent and cohesive. This is a great class, highly recommend.
Francesca Balagtas
This class was absolutely fantastic. Even though I've had my etsy shop for a while, it has always been something on the side for me while I was attending school full-time. Now that I have the time to really focus and commit to my business I can finally take the steps I need to build up my business and make some real revenue. Because of this class I now know those exact steps to push my shop with full speed ahead. Megan is fully engaging as well, which made the class easy and fun to follow along. Great class, Megan!
Danielle Celeste
Megan Auman is such an amazing artist, craftsman, strategist, and communicator. Everyone trying to make a living selling what they make needs to see this. I think this was my favorite class in the series. Getting such incredibly thoughtful, thought-provoking and concise information from an academically-trained fine artist and teacher was UH-MAZE MAZE!