Lesson Info
2. How Google Search Works
Lessons
Lesson Info
How Google Search Works
let's start with how google search works. So you understand how your website can show up in search results. Imagine a library with billions and billions of books constantly growing. But there's no card catalog to help you find anything and you're not just searching for a particular book, you need specific information inside the book's pages. That's kind of what the web is like when you think of it that way, finding what you need seems impossible. But that's what search engines like google are for when a person searches on google, they may start off typing a word or a phrase describing what they want to find on the web. This is called a search query. By the way the image on this slide shows a google home page with a query typed into the search box. Google helps people find information on the web by sorting through those billions of web pages and showing people where to find the answers they're looking for. Basically search is a big piece of software that takes the query you type into th...
e search box and then looks for that answer across the web. This illustration represents an example of google search results page. It's important to note that the content and layout of this page may be different depending on the search and the layout will look different if you're searching on a mobile device too. Today's workshop focuses on three typical ways your business can appear in the results. The organic results with a business profile and by advertising. Now the image on this slide is a google search results page with redacted results. and terms of course it's more complicated than that. There's a lot happening behind the scenes. First, google makes its own copy of the entire web, scans it and catalogs all of the content. It's like the index of a book except 10 trillion times longer. So if a potential customer searches for the phrase yoga pants, google identifies all the relevant results, then puts them in order of what it thinks are the most useful to do this. It considers where the searcher is located, whether the page was updated recently. How many other pages link to that page? Whether there are pictures of yoga pants on the page and much, much more. It does all of this in less than 1/2 billions of times a day. The image on this slide is an illustration of a search for yoga pants with a chart of different lengths that it might lead to.