Lesson Info
15. Website Design Q&A
Lessons
Day 1
1Introduction to reSTARt
23:37 2Client Email Communication
56:32 3Email Response Homework
08:42 4What is a Brand?
06:09 5Consultations: the Art of the Interview
42:20 6Client Meeting Q&A
16:49 7Branding
35:47Shooting Experience: Shooting for your Brand
51:30 9Shoot Review and Q&A
36:28Day 2
10Introduction and Day 1 Recap
28:37 11The Viewer Experience
10:54 12Prospective Client Online Review
25:49 13How to Strengthen Your Online Experience
16:57 14Website Design with Promise Tangeman
58:56 15Website Design Q&A
09:48 16Shooting Experience, Day 2
1:07:22 17Pitfalls of Pricing
38:49 18One on Ones and Q&A
30:00Day 3
19Introduction: Change + Struggle
24:22 20Reintroduction to Photographers
15:41 21Marketing Strategies
46:19 22Marketing Q&A
14:39 23Website Reveal with Promise Tangeman
43:49 24Networking
11:11 25Social Media
27:39 26SEO with Lawrence Chan
40:30 27Pricing Questions
13:59 28Goodbyes and The Definition of Success
26:38Lesson Info
Website Design Q&A
These are thes air, kind of still in the design website blawg. We'll just kind of asked a variety of questions, is that ok? Great. So the first question casey olim had asked had had asked, you said research, do your homework on topography and fonts. What does that look like? And how do I start doing that? This is actually cassie olam. She came and was part of a remember I'm sort of the studio audience last month, so this is great. Hi, cassie, if you're watching it's going to be really important for research to start up in places you already like there's, no sense if you don't necessarily find yourself attracted teo vintage stylings looking at vintage topography, saying, going to the store and buying an old book, or looking at vintage font, say on pinterest that's not going to lead you in the right direction. First, find out what you like, what your interests are in general. So a little bit ago, we talked about clean and modern sites, and I suggested going teo on architectural website o...
r architectural digest magazine, so, depending on what you are naturally attracted, teo, I think that's going to be the first place to start so in cathy's particular situation, once she finds out her branding words, and then she creates her inspiration board. It'll be a good starting point for her to say for her to say where my now and then where do I want to go? And I would look at magazines that she likes you confined such varying types of typography. If you look at esquire, vogue and w and then you look at women's day, women's journal and lucky magazine. Three very different magazines catering t three six very different readers when you're looking at the font and typography in each of those magazines, it's attracting a certain type of reader. So cassie should start at first least going to magazines that she likes and start pulling fonts that she likes. Great. I know we had talked about that before, but I'm glad that you dove in a little bit more. Thank you. And this is a question that just came in, which I like from lg twenty six kes when creating a website, design, photographs and text are all important elements, but what do you do when you are a horrible writer? Outsource that's my answer for everything there's a couple ways that it could work if you have a friend who is a great writer, see if that friend will help you because a friend can talk about you in ways that, you know you can't necessarily talk about yourself. Actually, if it's totally okay with promise, I think promise and I kind of talked about this before, but she had talked about me possibly writing and it's nothing has solidified yet, so we're still working on it but me writing her bio because she has a hard time talking about herself and she thought, well, what if I just depend on a friend to describe it in a way in a third person? So that's one way to do it or there are professional writers that you khun turn to an inner circles, reach out on the facebook restart group and see if anybody is really good at writing bios or if that is not an option for you. Start with the three and three rule right three unique things about yourself and three things you like to dio so unique things about yourself could be that you like to, I don't know jump in puddles in the rain or that you were scared of puppies as a child and you really, really wanted to my little pony and things that you like to dio you love to shoot weddings you love to go on long walks with your husband and your dog, and you really are inspired by fashion magazines if you wrote a sentence on each of those things, the last I heard was that six sentences equal a paragraph a paragraph is more than enough information for a bio to present yourself in a personal capacity done that's also the three way love that playing the three great I like mustard on my french fries do you really do my thing on your franchise? Okay, now that he knows in the city packets of mustard that's, my little legs something funny about exactly that cute funny about that is just mean you actually would can't wait staring you would do that. Okay. Lisa h photo from highlands ranch, colorado asked on your about paige if you are a photographer, most photographers have pictures of themselves on their about page I have a face from behind the camera what should I include on my about paige? If I don't want to put pictures of myself, I'm going to challenge her to rethink her perspective because she's asking, what do I want to do if I don't want to post a photo? I don't think that's the question I think the photo I mean, I think the question should be, how do I get more comfortable? Because I need the photo on my website and that's going to be a much deeper and personal question, but I challenge her because if she can't convince herself to get in front of a camera, how then could she convince a client to get in front of hers? And that's really straightforward and honest and forgive me if I rub her the wrong way but I really do mean that it's going to be find a friend that you trust and have that friend take some photos that you feel like you and if you need liquid courage, have a glass of champagne make a day of it find three of your favorite things if you feel like your brand is a natural organic and real, find a field somewhere take a bottle of veuve poppet, celebrate yourself, get a little warm and fuzzy center in the field and have conversations with your friend behind the lens your friend in an hour could probably take three hundred photos and what you need is one for your website and I'm sure she could possibly do that she does not feel good with with who she is on thie outside it's probably a manifestation of not being okay with who you are on the inside I'm sorry did I say that wrong if it came out inappropriate, it was actually the inverse I really want right now. No no ideo I feel like I'm talking really won't get no that's why I asked you because I knew you'd have a great answer for that ok, well, thank you it's really good so this was a question from jenna culture, which was cute said I have heard that you should do the mom test and watch your mom navigate your site without helping her that way you know where your user gaps are way with that and then I added onto that what other ways would you recommend doing sort of down and dirty usability testing to make sure that people are figuring out where to go that's great and that means you're done teo that your mom and your dad perfect perfect inside I would not have thought of it that way, but jenna offers great insight. Give your new website to your mom and see how she navigates it perfect that's a great litmus test of navigate and night forget it navigation and then handed over teo a a diverse geographic, a diverse group of people so you want to start with people who are your target market. So if you're shooting brides, the average age between offer brides are somewhere in the ballpark of like twenty one to thirty two give give the site teo one or two potential brides gave it to a high school or give it to your mom. The more people that use your site, the better aggregate information they're going to get, I have a question from you as mean, who says regarding branding and website websites that represent you? What do you recommend for a husband wife team who are very different personality wise we can't seem to agree, and it's brought our design site to a halt. I'm not stylistically advanced either, so I can impress my expertise and veto him help oh, no, this isn't a burning question, this is a relationship question we need to have a separate show entirely for husband and wife team without knowing without knowing the entirety of of the situation. I do think it's kind of deep, because if both people have such distinct opinions about where the brand should be, the conversation should then change from what I want, tio what we both agree on, so it has to be a mutually exclusive decision that they're both onboard with so let's say, hypothetically, he's really into architecture and she's really into vintage bird cages? Those two will have a very hard time mixing, but if they were able to say, well, I don't like, I don't like I'm chairs and I don't like vintage bird cages. Well, what are things that we do like for them to compile a list first of yeses as opposed to nose? Because when you approach this situation from like a negative standpoint, I don't like that I don't like that I don't like that I think it's going to create like an acrimonious relationship first started with things that you're both mutually like find out like go to home depot look at the paint section, walk through the tabs of the paint sections what colors do you like? What colors do you like? What colors you like? And then all of a sudden when you compare all of your color swatches, maybe there's going to be a color that you both agree on that you think okay? At least this is a good starting point coming from a place of yes, great advice. So we have ah diverse set of people and photographers who are watching us here, and magdalena asks if your website is geared towards fashion and commercial, does it need to be as friendly and personal, personable? And one of that sort of thinking about is your if your clients are people versus say, a business, I think cannot you answered it correctly. First, I will say as a caveat, I'm not a fashion or commercial photographer. My knee jerk reaction would say it. No, it does not need to be it's personal because you're higher. I mean, you're selling tio a company or hyatt hiring years, sell your service to stylist or whatever the case may be, so it doesn't have to be so warm and fuzzy because we have to understand our clients are bride and most brides are buying out of personal relationships, end of emotion, corporations not so much so again, I'm not a commercial photographer, but my knee jerk reaction would say, no. It doesn't have to be that way. But maybe chase jarvis could offer a little bit of insight into that. Teo.
Class Materials
bonus material with purchase
Ratings and Reviews
a Creativelive Student
Jasmine Star is a "star". I was so inspired by her and her marketing. She has got her brand defined perfectly. She is a brilliant woman. The way she thinks about building a brand and never deviating from her vision is amazing. She is also very humble and her stories about growing up were so heartfelt. She is a true story of rags to riches. I came away with a ton of respect for her and a wealth of information. If you are exhausted trying to be a photographer for everyone, and not going in a strong direction-buy this now! The transformation in the three photographers that participated, from their improvement in shooting to their amazing new websites, will inspire you so much. Do you want to transform your business? They grew in three months the amount it will take you three years to do on your own.
a Creativelive Student
THANK YOU Jasmine for this precious lessons, you teach us! only i re-start watching my course today and i already feel some new inspiration to take my business to next level, you talk a lot and that good energy always helps to put this motivation on. Still do a good work! CS
Student Work
Related Classes
Wedding Photography