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Lessons
Course Introduction
1Welcome
01:19Setting Objectives
2Marketing Funnel
02:50 3Key Performance Indicators
00:47 4Quiz: Setting Objectives
Identifying your Target Audience
5Marketing Personas
03:36Customer Research
01:44 7Facebook Audience Insights
06:45 8Survey Monkey
05:55 9Empathy Mapping
02:34 10Quiz: Identifying your Target Audience
Defining your content strategy
11Content Mission Statement
02:23 12Researching Competitors
08:47 13Content Pillars
04:52 14Identifying Post Types
04:50 15Quiz: Defining your content strategy
Executing on your content strategy
16Executing on your Content Strategy
00:38 17Planning your Posts
07:57 18Selecting Visuals
03:34 19Writing Copy
02:33 20Quiz: Executing on your content strategy
Creating an efficient process
21Creating an Efficient Process
00:16 22Reusing content
02:19 23Getting Help
10:11 24Quiz: Creating an efficient process
Measuring and Optimizing
25Measuring Performance
00:29 26Facebook and Instagram Analytics & Insights
02:14 27Multi-channel content strategy
00:40 28Quiz: Measuring and Optimizing
Conclusion
29What we learned
01:26Final Quiz
30Final Quiz
Lesson Info
Welcome
Welcome to this course on creating social media content with thumb stopping power. I'm so glad you joined some details. Before we get started. In this course we will learn to first, we'll take a step back to set goals and objectives and identify our target persona. This will include digging deep through empathy mapping and customer research. Second, we'll define our content strategy. You'll learn how to conduct competitive research in order to develop your content mission statement and content pillars. Third will go into the funnest part execution. We'll discuss how to plan and organize your posts, select images and write strong copy. We'll also discuss ways to run an efficient content development process because we don't want to be up in the middle of the night and finally we'll discuss analytics, measurement and optimization. Throughout the course, I'll be walking you through a made up but extremely fun case study featuring one of my favorite brands, Starbucks. I'll be sharing the de...
tails as we move along the course, but you can also access the full case in the download section in there. You'll also find a social media content strategy. One sheet that looks something like this. I recommend you print a copy and use it to follow along. Is it me or is it fun to write stuff on pen and paper? It is right, okay, let's get started
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Carolina Sosa
Es una excelente clase, muy didáctica interesante y amena.