How To Watch This Class
Lesson 1 from: Storytelling: Using Story to Influence and ConnectStefan Mumaw
How To Watch This Class
Lesson 1 from: Storytelling: Using Story to Influence and ConnectStefan Mumaw
Lessons
How To Watch This Class
01:26 2Class Introduction
09:44 3The Impact of Story
07:29 4Story is Marketing
08:34 5Defining Story Structure and Emotion
28:17 6Creating a 5 Part Story Structure
20:12 7Storybuilding: Start with Emotion
07:40 8Storybuilding: Character Development
06:46Lesson Info
How To Watch This Class
Hi, I'm Jim Catechi, Content producer for Stefan Mumaw's Storytelling Using Story to Influence and Connect. In this class, Stefan references some amazing videos that show the power of storytelling in the advertising field. These videos are freely available on the internet and they are a great way to learn from the best video producers in the business. Unfortunately, due to copyright laws, we are unable to embed those videos within the class. But rest assured, we have come up with a solution to give you the best user experience possible. Here is what you need to do. Before you watch the class, download our video links, pdf, that's found under the Class Materials section on the course page. In this document, you will see a list of videos that Stefan references throughout the course in the order that they appear. Once you get to a point in the video when you see this screen, you'll want to click on the corresponding video link in your companion pdf to open the video in a new browser windo...
w. Once the video has finished playing, click back over to CreativeLive course page and resume the class where you left off. It's as simple as that. If you have any other questions or concerns, feel free to contact support@creativelive.com. Thanks for watching the class.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Mary Rainwater
Outstanding class. Stephan Mumaw is a wonderful presenter with a wealth of knowledge. He delivers a ton of information in an organized and fun way! As a fiction writer,I was unsure if this course would be all that helpful. However, once I realized that the "product" I was selling was the "theme" (the unspoken moral throughline) of my story everything clicked into place! I highly recommend this course to all writers who wish to better "sell" their own "product".
rachel
GREAT CLASS!! Loved the content. Engaging speaker and wonderful examples shared. Took a lot from this class that I will bring back to my daily creative work!
CreativeLiveFan
Stefan's a truly compelling speaker. I listened to the free online version of the course a couple of times (with some breaks when I had to leave). It's a good commentary on storytelling principles and what makes a good story. His examples come from big brand packaged goods (such as beer), which are sold more on emotion. They're a good way to see story structure and his video examples are entertaining and spot on.