Lessons
Introduction to Workshop
04:30 2The Anatomy of a First Impression
15:24 3The Truth About Online Business
06:17 4Etsy is a Tool For Your Business
10:30 5What is Shop Cohesion?
11:56 6Common Etsy Mistakes to Avoid
13:52 7Product Photography Overview
46:09 8Your Product Photography Checklist
02:58How to List Titles Properly
12:37 10Shop Cohesion Checklist
05:39 11Examples of Best-Selling Etsy Shops
22:32 12Get Your Shop Found On Etsy with Tim Adam
13:21 13Etsy Shop Critiques with Lisa and Tim
1:00:15 14The Etsy Buying Process
07:42 15Copywriting for Etsy
15:56 16Find Your Ideal Customer
13:11 17How to Stand Out On Etsy
09:04 18Find New Customers For Your Etsy Shop
20:29 19Intro To "Market Your Etsy Shop"
05:37 20The Etsy Marketing That Matters
12:56 21The Etsy Marketing System
26:44 22Your Etsy Sales Funnel
09:48 23Gain Exposure For Your Etsy Shop
21:54 24Why You Should Create A Marketing Goal
08:39 25What Should Be In Your Etsy Marketing Strategy?
04:18 26Build An Etsy Marketing Calendar
25:38 27Examples of Etsy Marketing Strategies
20:18 28A Facebook Strategy That Works
10:29 29How to Go From 0 to 30k on Instagram w/ Kara Benz
53:21 30Etsy Marketing Review
05:59 31Build Your Own Etsy Marketing Campaign
15:12 32Marketing Plans That Won
16:35 33Boost Your Marketing With Paid Advertsing
17:59 34Advertise Your Etsy Shop
11:48 35When to Add Advertising
13:47 36Build An Ad Strategy
11:17 37What Type of Ad Should You Run?
31:44 38Create Your First Ad Campaign
08:04 39How to Ride a Trend
10:05 40How to Write An Ad
07:06 41Attract the Right Customers
04:51 42Set Your Advertising Budget
11:54 43Example of An Ad Campaign That Won
25:06Lesson Info
Etsy Marketing Review
So, let's just start off by doing a quick review of everything we've covered. Remember that marketing is a big, broad concept and today, my goal was to break it down into three parts. We talked about your marketing system when we open the day, we talked about the six activities that make up the marketing system. I'm gonna review them very briefly so that they stay fresh in our mind. We talked about marketing goals and that you want a specific number, and you want it to be in a short-term period, and ultimately, you want that marketing goal to feed into your bigger goals, your bigger business goals and your dreams for the year. And then we covered strategy and we looked at where to start the baseline. We talked about how to build a marketing calendar to start working out your strategy. We've already looked at seasonal and annual and plans for your business. So, remember the marketing system, it's six activities and it's gonna be built once and working always. It's gonna be easy to enhan...
ce as you go along and it's always easier to look at a working model to find these activities in place, so I like to look at Kara's example and what she was teaching us about Instagram. You can see that for her, reaching, engaging, and establishing trust are all happening in one platform in a very beautiful way. In a very natural, creative, and authentic way. There's no better marketing plan coming together than that in itself and she didn't have to be everywhere. She didn't have to be on LinkedIn, she doesn't have to spend any time on Twitter, she can really hone in all of her efforts on paying attention to Instagram. At the same time, she's always reaching, she's growing at this rapid pace. She's keeping her following engaged and she's always establishing trust. The more that she shows up in their life with the same message, the more that they can count on Kara, the more that they trust her. And she has raving fans, and you even heard during her segment in the chatroom, people were saying I love her bullet journals. I love them, love them, love them. They're waiting for that from Kara and I, myself, am doing the same. I love watching her journal, it gives me so many ideas and it's this world of drawing and organizing and planning that I love to be part of, so that's proof that you don't need to be everywhere. And then next, we looked at the customer flow chart and when we're looking at the customer flow chart, this is the reminder. This is when and where all the different places that six activity marketing system comes into play. This activity is not an end puddle, but rather, it's constantly turning, it's constantly inviting new customers and moving them through. And this does not happen without the constant pursuit of exposure. Remember that exposure is an act or instance of being uncovered or unprotected. Marketing always means putting yourself out there. It means asking your Instagram followers when you really just want them to like you, but asking them in a way that makes sense for marketing your business. When you put yourself out there, you wanna make sure that activity all has purpose and the best purpose and the way to constantly make sure your efforts are gonna pay off is to have a marketing goal front and center. This is the best way to incorporate purpose in your everyday marketing. This is the desired end result for whatever you're doing or whatever you're saying online. The marketing goal should always substantially contribute to either growth or profit for your business. Growth and profit is the reason we're all here today, that's what an online business is built on, either growth or profit, or a combination of both. Now, remember, this number is a specific figure and you always want to make it a realistic stretch for you, so what you think you can earn, stretch it just a bit 'cause you always wanna be stretching your business and trying a little bit harder. And finally, here's one more quick look at the simple, yet effective marketing calendar. And so, this is always my baseline and really all it is is the next 12 months at a glance and you're going to customize your own plan using the guidance that we talked about in the marketing calendar segment. All in all, when it comes to marketing, that is a lot of moving parts. There's a lot that goes into it, there's no question, but once that material is understood, once your marketing is understood, once you realize what it's your marketing's job to do, it starts to become a lot more easier to execute for your own business. This, your whole marketing campaign, the grander scheme of things, your marketing system, is not something you should be worrying about every day. Rather, you take this marketing knowledge and you take everything that your marketing is supposed to be doing for you and you use it as a key, the key for your business and you check your answers against that key. So, as you're going, when you're doing monthly reviews, you wanna come back to this marketing information and you wanna make sure that you're on track, that you're still working towards your desired goals. That your marketing efforts are still contributing something, that you're always answering what's in it for them whenever you're putting something out there online. And just don't worry about it every day, but use it in your review to make sure you're on track.
Class Materials
Bonus Materials
Bonus Materials with Purchase
Ratings and Reviews
kathleenc
The course was really practical and organized very well. Each day built on the previous day and had solid, actionable recommendations. I am just starting my Etsy shop and feel like I have a plan for moving forward with some confidence. Lisa is charming and very real and her enthusiasm for supporting businesses is engaging and very encouraging. She wants us to be part of the tribe and I appreciate that! Thanks Lisa and everyone at Creative Live for more great "Mini B-school" lessons that I can use for my online business.
TheRecycledLibrary
Thank you thank you thank you! I have been going about the "daily scramble" for years - with ups and downs along the way and this course has been a true eye opener for me. The message of consistency and brand cohesion as well as deep respect for my customers will surely stay with me and help my business continue to grow. No matter what stage you are at in your creative business, Lisa has something great to teach! Highly recommended!
Kaitlynd B Zimmer
Lisa has so much personal energy and friendly personality its hard not to fall in love with her! Her extensive experience in the industry from ground up growth was a pleasure to relive through her hilarious trial and error comments. Overall what I came away with was taking action is the only way to grow and learn what works for each individual Etsy shop. And to make those actions pay off get your self out of your comfort zone! The section on SEOs was a huge eye opener! Thank you Tim for shining the light on areas I has not even aware existed before. I feel I now have the tools to build the strong and engaging Etsy shop that can become the success I dream of. Thank you! Kaitlynd B Zimmer