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Lessons
Lessons
1Introduction
01:47 2Secret 1: Sell The Problem, Not The Solution
14:37 3Quiz - Secret 1: Sell The Problem, Not The Solution
4Secret 2: Think Like a Magazine, Not a Salesman
04:30 5Quiz - Secret 2: Think Like a Magazine, Not a Salesman
6Secret 3: Content Is King, but Consistency Is Queen
03:55 7Quiz - Secret 3: Content Is King, but Consistency Is Queen
Secret 4: Punch Above Your Weight Class
10:59 9Secret 5: Ethically Steal Your Competitors' Customers
08:11 10Secret 6: Bulid an Audience By Borrowing
10:24 11Quiz - Secret 6: Build an Audience By Borrowing
12Secret 7: Be a Shadow, Not a Ghost
05:19 13Bonus: Tips to Be a 5 Stars Freelancer
05:36 14Closing Thoughts
03:14 15Final Quiz
Final Quiz
16Final Quiz
Lesson Info
Closing Thoughts
as we close out our course together I want to leave you with one final thought in today's world change is the only constant. The internet is replacing T. V. As the world's biggest marketing platform and you know that's really made me think what happened all those years ago back when tv replaced radio as the world's biggest marketing platform. How exactly did marketers respond back then To find out? I went on a hunt to find the world's first TV ad and after going back over 70 years I finally found it. I finally found the world's first TV ad and I was so excited to see it. But let's just say I ended up being pretty disappointed at the end. The ad was for a watch company called boulevard and well let's I'll just let you see it for yourself. America runs on Bull of the time. Now I get it. This ad aired in 1941. A lot of things were different back then and I'm not knocking the technology that was available but here's what disappointed me about this ad and it's what most people don't realize...
you see boulevard didn't come up with something new for TV. Instead they just took the audio from their popular radio ad and put a still image in front of it and slap that on tv that was it and that's what you saw. So does both of them get credit for being the first to advertise on tv. Sure they do but do they make the most of that opportunity not even close and you see today the same thing is happening today. Too many brands are unfortunately not taking advantage of the opportunity as an internet replaced tv the same way tv replaced the radio, They're falling behind the times and they're just not being innovative enough. And I think that's where we can show more people what amazing marketing can look like in the 21st century. I think we can show more people what amazing marketing looks like in this day and age of the internet and social media, especially with everything you've learned in this course, especially with everything that you've learned about how to lead with the need, how to think like a magazine, how to punch above your weight class, how to steal your competitors customers, how to borrow an audience to build one, how to be a shadow, how to be consistent and so much more. My God, we went through so much in this course and if you're looking for a perfect complement to this course, I recommend checking my other course, that's all about writing that sells seven secrets of creating killer content as in depth insights on killer copyrighting and content creation. So if you're interested in that, I encourage you to check it out. But with that I want to say congrats on completing this course. I'm so proud of you getting to this point and finishing it and I think you being here says a lot about how motivated you are and how much you care about improving your skills and taking them to the next level. So if I can ever be helpful, I encourage you to join my community by using this link below and let me know what you think of this course. So I can keep it it updated with trainings and coaching opportunities for you and practice problems. And more also feel free to add me on linkedin so we can keep the conversations going. And I can be helpful by answering any other questions you may have. So with that I can't wait to see what you do next. And I hope our paths cross again soon until next time, guys, mm hmm.
Ratings and Reviews
Muhammad Usman Abdullah
Amazing! I learned a lot. You made complex topics more exciting and easy to follow through real-world case studies.
Pam Atkinson
Amazing, I learned so much taking this course. Jon goes over a lot of tips that can really enhance any freelancer/business owners sales. Every step he mentions is actionable and can be applied right away. Thank you!
Art studio
well, superb! I learned a lot of new marketing strategies. That is very well explained.