Win Clients with Binge-Worthy Proposals
Melissa Cassera
Lessons
Class Introduction
10:36 2Why Write Proposals?
05:14 3How to Interview Your Client
12:07 4Super Sleuth Research Shortcuts
11:58 5Proposal Templates vs. Bespoke Design
07:26 6The Problem Statement
04:43 7Energetic Solution Techniques - Coming Soon!
02:25 8Create Exciting Next Steps For Client
04:09Class Description
Oftentimes, the proposal is the one thing that wins you new business. Yet, many proposals are stuffed with confusing jargon and unpersuasive language, leaving potential customers and clients bored, uninspired and uninterested.
If you want to close the deal, your proposals should read like a page-turning novel, not a dull, drab summary of what your business does. Marketing consultant and screenwriter Melissa Cassera will show you how to use creative storytelling techniques to write proposals that wow your readers and make them excited about working with you.
In this class, you’ll learn how to:
- Master the pre-proposal conversation to uncover exactly what your client wants.
- Communicate the problem, solution and price in a captivating way.
- Structure your proposal so it reads like a bestseller.
- Focus more on the client’s problem rather than what you do.
- Create a customized proposal rather than using a template.
- Weave in relevant client success stories.
- Nail down your proposal process to make it easy every single time.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
user-c5935d
I really enjoyed this. It felt quite fast passed but it's perfect if you want to squeeze in a lot of helpful information in under 2 hours! And you know - you can hit the pause button!